Maximizing Linkedin For Business Growth
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| Author | : Neal Schaffer |
| Publisher | : Neal Schaffer |
| Total Pages | : 259 |
| Release | : 2011-08-07 |
| Genre | : Business & Economics |
| ISBN | : 1456604619 |
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
| Author | : Neal Schaffer |
| Publisher | : Neal Schaffer |
| Total Pages | : 110 |
| Release | : 2024-09-17 |
| Genre | : Business & Economics |
| ISBN | : |
Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results In today’s digital-first economy, LinkedIn has become the ultimate platform for professionals to grow their personal brands, generate leads, and establish industry authority. Whether you’re a salesperson, entrepreneur, service provider, or content creator, Maximizing LinkedIn for Business Growth equips you with the actionable tools and proven strategies to fully leverage LinkedIn’s vast potential. What You’ll Discover in This Book: Building a Magnetic LinkedIn Profile: Learn how to craft a profile that reflects your expertise, attracts opportunities, and positions you for long-term success. From a compelling headline to an optimized summary with keywords, you’ll leave a lasting first impression. Engagement Strategies for Building Relationships: Discover how consistent and meaningful engagement—through liking, commenting, and sharing content—can unlock new opportunities. Nurturing authentic conversations with clients and prospects will help you cultivate relationships that drive business growth. Creating Content That Resonates and Converts: Want to publish content that stands out in LinkedIn’s busy newsfeed? Learn how to use text-based posts, polls, carousels, and videos to deliver value to your network and position yourself as a thought leader in your industry. Prospecting and Lead Generation Tips: LinkedIn offers more than just networking opportunities—it’s a powerful platform for finding and engaging potential clients. You’ll learn how to use LinkedIn’s Advanced Search function to connect with high-value prospects, send personalized connection requests, and follow up to convert leads into meaningful business conversations. AI Tools to Enhance Your LinkedIn Efficiency: Learn how AI-powered tools can boost your LinkedIn strategy. Whether you’re creating AI-generated headshots, writing personalized messages, or generating engaging LinkedIn posts, this book will teach you how to leverage the latest technologies to streamline your efforts. Developing a LinkedIn Playbook: Master the art of consistency by building a personalized LinkedIn routine. With a detailed step-by-step playbook, you’ll know how to integrate all the strategies in this book into your daily workflow for continuous growth and success. Why This Book? Maximizing LinkedIn for Business Growth is written for professionals who recognize LinkedIn’s value but aren’t sure how to harness its full power. Whether you’re a beginner or an intermediate LinkedIn user, you’ll learn actionable strategies that deliver real results—without requiring premium subscriptions or Sales Navigator. This book will teach you how to: - Build a standout personal brand that attracts clients, recruiters, and career opportunities - Expand your network with high-value connections that align with your business goals - Create a content strategy that drives engagement and establishes your authority - Streamline your lead generation process and convert prospects into clients About the Author Neal Schaffer is a globally recognized digital marketing consultant, educator, and author of four previous books, including The Age of Influence and Maximize Your Social. With decades of experience in social media strategy, Neal has helped businesses of all sizes—from startups to Fortune 500 companies—unlock the full potential of LinkedIn to grow their brands and achieve measurable results. This release marks the 15th anniversary of Neal’s first LinkedIn-focused book, showcasing his evolving expertise and dedication to helping professionals thrive on the platform.
| Author | : Wayne Breitbarth |
| Publisher | : Greenleaf Book Group |
| Total Pages | : 169 |
| Release | : 2019-04-02 |
| Genre | : Business & Economics |
| ISBN | : 1626346216 |
4th edition of the world’s most popular LinkedIn handbook—completely revised and updated, including tips for the mobile app Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can't just show up and wait for people to come to you. LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals. Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential. The Power Formula for LinkedIn Success will help you: • Set yourself apart from the LinkedIn masses and build a powerful professional network • Attract and engage with people who need your products, services, or skills • Locate the right people for business partnerships and revenue opportunities • Discover insider information about employers, customers, and competitors • Find a great new job—many times when you're not even looking for one! LinkedIn is one of the most powerful business tools on the planet—and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it!
| Author | : Ted Prodromou |
| Publisher | : Entrepreneur Press |
| Total Pages | : 297 |
| Release | : 2015-03-02 |
| Genre | : Business & Economics |
| ISBN | : 1613083041 |
How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.
| Author | : Neal Schaffer |
| Publisher | : John Wiley & Sons |
| Total Pages | : 226 |
| Release | : 2013-09-06 |
| Genre | : Business & Economics |
| ISBN | : 1118756681 |
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
| Author | : Josh Steimle |
| Publisher | : |
| Total Pages | : |
| Release | : 2021-10-11 |
| Genre | : |
| ISBN | : 9781734718461 |
There's only one place in the world where you can find and connect with hundreds of millions of professionals every day, and that's on LinkedIn. Are you taking advantage of it? Or are you who Gary Vaynerchuk is talking about when he says, "So many . . . are missing out on the insane opportunity on LinkedIn right now."Tragically, too many of the almost 800 million people on LinkedIn are missing out because they use it the wrong way, but that spells opportunity for those who use it correctly. The good news is, with this book as your guide, you'll be an expert LinkedIn user in no time.Whether you're an employee who dreams of finding a new job, an executive who needs to hire star talent, or an entrepreneur who wants to grow a business, LinkedIn Mastery is the super-simple, straightforward, practical blueprint that will help you achieve your goals.This step-by-step guide to mastering LinkedIn will teach you how to:Optimize your LinkedIn profile so it's something you're proud to show off, rather than something you want to hideMake high-quality connections on LinkedIn with your ideal audience-the people you can serve and who can serve youCreate compelling content-quickly, easily, and affordably-that will bring your dream opportunities to youThis book contains 60 LinkedIn lessons, each short enough to understand and implement in 15 minutes or less. If you complete one each day, within 60 days you'll fully master LinkedIn. If you're looking to find a new job, your LinkedIn profile will attract the best employers and the best offers. If you're recruiting, you'll find and connect with top talent. And if you're generating leads and growing your business, you'll create content that brings your ideal customer to you.Are you ready for your first lesson?
| Author | : Chris Muccio |
| Publisher | : Happy About |
| Total Pages | : 129 |
| Release | : 2008-12 |
| Genre | : Business & Economics |
| ISBN | : 1607730189 |
This edition (first edition) is out of date. A second completely new edition was published in July, 2013. Please make sure that you purchase the second edition. Do you know how to use LinkedIn to achieve your business goals? There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn. With registered users on LinkedIn projected to grow to 70 million by the end of 2009, business professionals are searching for ways to leverage this new communication medium. Although Social Networking is exploding, there are very few resources that teach what users are craving solutions to increase their desired business success. '42 Rules of 24-Hour Success on LinkedIn' is a user-friendly guidebook designed to help you leverage the power of LinkedIn to build visibility, make connections and support your brand. There is a theory that everyone in the world is connected by no more than 6 people. You know who you are, but who else in this socially-networked world knows you? This book will will help you: Create a clear understanding of why you are using LinkedIn. Learn how LinkedIn offers opportunities for the Job Seeker, the Sales Person, and everyone in between. Leverage the most effective ways to communicate your brand and your value. Use efficient strategies to build a high-quality network of connections. Demonstrate your expertise using the most powerful tools that LinkedIn offers
| Author | : Chris Muccio |
| Publisher | : Happy About |
| Total Pages | : 126 |
| Release | : 2013-08 |
| Genre | : Business & Economics |
| ISBN | : 1607731002 |
"Learning to generate results using LinkedIn for Leads"--Cover.
| Author | : Dan Sherman |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 272 |
| Release | : 2013-02-01 |
| Genre | : Business & Economics |
| ISBN | : 0071812342 |
Leverage the power of the world's largest professional network for all your business purposes Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn’t just about professional networking and job-seeking; it’s a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to: Find customers, partners, investors, or advisors Hire qualified employees Build a personal brand to draw customers and recruiters Attract opportunities for more work, media exposure, lucrative partnerships Increase your network with thousands of contacts with one simple technique Find and land the perfect job Develop business relationships The book includes access to online resources for regular updates. Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and individuals to help them maximize the potential of the world’s largest professional network. He has more than twenty years of corporate marketing management experience at successful firms, ranging from Silicon Valley Internet startups to Fortune 500 companies.
| Author | : Dan Sherman |
| Publisher | : CreateSpace |
| Total Pages | : 0 |
| Release | : 2012 |
| Genre | : Business enterprises |
| ISBN | : 9781468167887 |
"Whether you are looking for more customers, more visibility for your company, or your ideal job, one surefire and effective way to achieve your goals is to leverage and maximize LinkedIn. If you want a step-by-step guide to begin the process of mastering LinkedIn, Dan Sherman's book is a valuable resource that will provide you with the latest LinkedIn strategies and tools." -- Jay Block, national best-selling McGraw-Hill author of 15 books Millions of business professionals around the world rely on LinkedIn to help them take their companies and their careers to the next level. Isn't it time you made the most of the world's largest professional network? In this user-friendly guide, Dan Sherman shares with you the insights and tactics you need to:* Build a world class network of professionals* Create a profile that pulls opportunities directly to you * Gain visibility as the leader in your field* Fill your sales pipeline with eager customers* Land the career of your dreamsYou can no longer avoid social media...it's here to stay. Start now to harness its power to find new customers, increase sales, boost your career, become a global thought leader and achieve all your business goals.
