“This is a fascinating book and should be on the reading list of every young aspiring entrepreneur…”—Harry Pearce, Vice Chairman of General Motors (Retired) Want to talk about tenacity? Resilience under pressure? Leadership that stands for character and integrity? Max James comes to mind—Air Force Academy graduate, pilot, shot down twice in Vietnam to become the original founder and CEO of American Kiosk Management, a billion-dollar global presence in North America, Canada, Australia, and New Zealand with 5 million repeat customers, 600 staffed locations, 1000 automated stores, and 54,000 employees. Through personal stories and business adventures, Max James delivers insightful business lessons within the pages of his new business memoir The Harder I Fall, The Higher I Bounce. In recognition of his groundbreaking contributions to the specialty retail field, Max James became the first inductee into the $25 Billion Specialty Retail Hall of Fame. He also received the Distinguished Graduate award for the year 2010 from the Air Force Academy for “extraordinarily significant contributions to our nation and his communities, for recognition of accomplishments that are inspirational and elevate the reputation and standing of the U.S. Air Force Academy. Additionally, Max has been featured in Fortune Magazine and dozens of media and television appearances for his work in business and charitable contributions. Max James has spent the past decade leading the charge as the Chairman of the Air Force Academy Foundation committee for the CCLD (Center for Character and Leadership Development), now called Polaris Hall. Max and his wife Linda Johansen-James, reside in Las Vegas and enjoy the beauty of the Southwest. They have three children, seven grandchildren, and two great-grandchildren.