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| Author | : Brent Chaters |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 401 |
| Release | : 2011-10-14 |
| Genre | : Computers |
| ISBN | : 1449302653 |
Readers learn what data to collect, how to analyze it, and how to act upon it. They will learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve overall ranking.
| Author | : Brent Chaters |
| Publisher | : |
| Total Pages | : 373 |
| Release | : 2011 |
| Genre | : Electronic information resource searching |
| ISBN | : 9781449317829 |
"Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy--not just to improve your site's search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy's return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts."--
| Author | : Eric Enge |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 984 |
| Release | : 2015-08-17 |
| Genre | : Business & Economics |
| ISBN | : 1491903651 |
Annotation Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Comprehend SEO s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit the book website (http: //www.artofseobook.com) for FAQs and to post your own burning questions. You ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected]."
| Author | : Eric Enge |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 606 |
| Release | : 2009-10-21 |
| Genre | : Computers |
| ISBN | : 1449391052 |
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
| Author | : Peter C. Verhoef |
| Publisher | : Routledge |
| Total Pages | : 337 |
| Release | : 2021-11-07 |
| Genre | : Business & Economics |
| ISBN | : 1000465462 |
The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners
| Author | : Zoiner Tejada |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 411 |
| Release | : 2017-04-06 |
| Genre | : Computers |
| ISBN | : 1491956623 |
Helps users understand the breadth of Azure services by organizing them into a reference framework they can use when crafting their own big-data analytics solution.
| Author | : Dr Martin R. Edwards |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 537 |
| Release | : 2019-03-03 |
| Genre | : Business & Economics |
| ISBN | : 0749484454 |
HR metrics and organizational people-related data are an invaluable source of information from which to identify trends and patterns in order to make effective business decisions. But HR practitioners often lack the statistical and analytical know-how to fully harness the potential of this data. Predictive HR Analytics provides a clear, accessible framework for understanding and working with people analytics and advanced statistical techniques. Using the statistical package SPSS (with R syntax included), it takes readers step by step through worked examples, showing them how to carry out and interpret analyses of HR data in areas such as employee engagement, performance and turnover. Readers are shown how to use the results to enable them to develop effective evidence-based HR strategies. This second edition has been updated to include the latest material on machine learning, biased algorithms, data protection and GDPR considerations, a new example using survival analyses, and up-to-the-minute screenshots and examples with SPSS version 25. It is supported by a new appendix showing main R coding, and online resources consisting of SPSS and Excel data sets and R syntax with worked case study examples.
| Author | : José Marcos Carvalho de Mesquita |
| Publisher | : Taylor & Francis |
| Total Pages | : 211 |
| Release | : 2021-11-01 |
| Genre | : Business & Economics |
| ISBN | : 1000481719 |
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.
| Author | : Robert Kozielski |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 443 |
| Release | : 2017-11-24 |
| Genre | : Business & Economics |
| ISBN | : 178714836X |
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
| Author | : Graham Fisher |
| Publisher | : Graham Fisher |
| Total Pages | : |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : |
Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading… Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever-changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In SEO Mastery, you will discover: - A simple trick you can do for getting local businesses ranking higher with SEO! - The best way for being able to find “Money” keywords that will send more customers to your site! - The one secret white hat link building method for doubling your monthly users to your site! - Why using pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck! - Understanding why some people will fail to make SEO work! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO before, you will still be able to get to a high level of success. So, if you don’t just want to transform your business's life, then click “Buy Now" in the top right corner NOW!
