MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT

MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT
Author: Michael J. A. Berry
Publisher:
Total Pages: 512
Release: 2008-09-01
Genre:
ISBN: 9788126518258

Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.

Mastering The Market Cycle

Mastering The Market Cycle
Author: Howard Marks
Publisher: HarperCollins
Total Pages: 339
Release: 2018-10-02
Genre: Business & Economics
ISBN: 1328480569

A NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER The legendary investor shows how to identify and master the cycles that govern the markets. We all know markets rise and fall, but when should you pull out, and when should you stay in? The answer is never black or white, but is best reached through a keen understanding of the reasons behind the rhythm of cycles. Confidence about where we are in a cycle comes when you learn the patterns of ups and downs that influence not just economics, markets, and companies, but also human psychology and the investing behaviors that result. If you study past cycles, understand their origins and remain alert for the next one, you will become keenly attuned to the investment environment as it changes. You’ll be aware and prepared while others get blindsided by unexpected events or fall victim to emotions like fear and greed. By following Marks’s insights—drawn in part from his iconic memos over the years to Oaktree’s clients—you can master these recurring patterns to have the opportunity to improve your results.

Applied Financial Macroeconomics and Investment Strategy

Applied Financial Macroeconomics and Investment Strategy
Author: Robert T. McGee
Publisher: Springer
Total Pages: 265
Release: 2016-01-12
Genre: Business & Economics
ISBN: 113740180X

The absolute and relative performance of various asset classes is systematically related to macroeconomic trends. In this new book, Robert McGee provides a thorough guide to each stage of the business cycle and analyzes the investment implications using real-world examples linking economic dynamics to investment results.

Mastering Market Timing

Mastering Market Timing
Author: Richard A. Dickson
Publisher: Pearson Education
Total Pages: 266
Release: 2011-06-29
Genre: Business & Economics
ISBN: 0132613433

For generations, technical market analysts have relied on the Wyckoff method for understanding price/volume interactions–a breakthrough technique created by Richard D. Wyckoff, one of the most influential traders in stock market history. More recently, many technical analysts have also applied the Lowry Analysis, an exceptionally powerful approach to understanding the forces of supply and demand that are the starting point for all macro-analysis. ¿ Now, for the first time, two leaders at Lowry Research discuss how to combine these methods. Drawing on more than 45 years of experience as technical analysts, Richard A. Dickson and Tracy Knudsen introduce a uniquely powerful, objective, and quantifiable approach to applying traditional price/volume analysis. By understanding their techniques, investors can gain insights unavailable through other technical methodologies, and uncover subtle indications of emerging trend shifts before other methods can reveal them.

Creating Value with Data Analytics in Marketing

Creating Value with Data Analytics in Marketing
Author: Peter C. Verhoef
Publisher: Routledge
Total Pages: 337
Release: 2021-11-07
Genre: Business & Economics
ISBN: 1000465462

The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

Mastering the Stock Market

Mastering the Stock Market
Author: John L. Person
Publisher: John Wiley & Sons
Total Pages: 304
Release: 2012-12-10
Genre: Business & Economics
ISBN: 1118343484

Noted technical analyst John Person outlines a comprehensive method to pinpointing today's best trading opportunities The economy and stock market are heavily influenced by seasonal factors. For example, a strong holiday buying season tends to be bullish for retail stocks or rising energy costs hurt airline profitability. Awareness of seasonal trends in both the economy and stock market can put you in a better position to profit from sectors and stocks that are likely to outperform the overall market. And technical tools can then be used to confirm emerging trends and time entries into these stocks and sectors. Mastering the Stock Market provides authoritative insights into a method for trading stocks based on seasonal trends, sector analysis, and market timing. Taking a top-down approach, the book explains how seasonal supply/demand forces impact commodities and different sectors of the stock market. After learning how to identify stock market sectors and commodity ETFs that are ripe for a big move, you'll quickly discover how to use technical analysis to gauge the strength of the sector or commodity and then identify the strongest stocks and ETFs to trade. Along the way, you'll also learn how to use the author's own indicators, Persons Pivots, to identify support/resistance areas and pinpoint optimal entry and exit points. Outlines a proven technical approach for trading stocks based on seasonal trends, sector analysis, and market timing Breaks new ground in comparative relative strength, trading volume, breadth indicators, and utilizing pivot analysis in conjunction with options expiration days to identify trading opportunities Written by noted technical analyst John L. Person To successfully trade today's markets you need to use a proven approach and have the discipline to effectively implement it. Mastering the Stock Market has what you need to achieve these goals and capture consistent profits along the way.

Mastering Your Data

Mastering Your Data
Author: Andy Graham
Publisher: Koios Associates Ltd
Total Pages: 187
Release: 2015-01-01
Genre: Computers
ISBN: 0956582931

This is my latest book on Data Architecture focusing on the subject of MDM (Master Data Management). It is intended to provide a overview of the subject with chapters covering key topics such as: the business case, data privacy, the challenges of global MDM, golden source and authoritative source explanations, the different MDM styles and the record matching process. The back cover text says the following: " Master Data Management (MDM for short) has become a whole industry, within an industry. There are many companies now claiming to be MDM software (or services) providers. Everyone wants a master data project on their CV, and in general it has become hip and trendy to talk about and do. The reality is that MDM is in fact the reincarnation of the problem of how to manage the consistency and integrity of the myriads of data assets that exist across the enterprise. This book provides an understanding of MDM, the business drivers behind it, the various techniques that are critical to its success and gives a good architectural grounding in the subject. It is perfect for anyone embarking on an ‘adventure’ in this problem space." I hope you find this book enjoyable and useful. Andy

Mastering Hurst Cycle Analysis

Mastering Hurst Cycle Analysis
Author: Christopher Grafton
Publisher: Harriman House Limited
Total Pages: 384
Release: 2011-11-30
Genre: Business & Economics
ISBN: 0857191985

One of the best classical methods of technical analysis brought up to date This book offers a modern treatment of Hurst's original system of market cycle analysis. It will teach you how to get to the point where you can isolate cycles in any freely-traded financial instrument and make an assessment of their likely future course. Although Hurst's methodology can seem outwardly complex, the logic underpinning it is straightforward. With practice the skill needed to conduct a full cycle analysis quickly and effectively will become second nature. The rewards for becoming adept are high conviction trades, tight risk management and mastery of a largely non-correlated system of analysis. In this extensive step-by-step guide you will find a full description of the principal tools and techniques taught by Hurst as well as over 120 colour charts, together with tables and diagrams. The Updata and TradeStation code for all of the indicators shown is also included.

Mastering Market Analytics

Mastering Market Analytics
Author: Robert Kozielski
Publisher: Emerald Group Publishing
Total Pages: 443
Release: 2017-11-24
Genre: Business & Economics
ISBN: 178714836X

In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.

Mastering Data Modeling

Mastering Data Modeling
Author: John Carlis
Publisher: Addison-Wesley Professional
Total Pages: 629
Release: 2000-11-10
Genre: Computers
ISBN: 0134176537

Data modeling is one of the most critical phases in the database application development process, but also the phase most likely to fail. A master data modeler must come into any organization, understand its data requirements, and skillfully model the data for applications that most effectively serve organizational needs. Mastering Data Modeling is a complete guide to becoming a successful data modeler. Featuring a requirements-driven approach, this book clearly explains fundamental concepts, introduces a user-oriented data modeling notation, and describes a rigorous, step-by-step process for collecting, modeling, and documenting the kinds of data that users need. Assuming no prior knowledge, Mastering Data Modeling sets forth several fundamental problems of data modeling, such as reconciling the software developer's demand for rigor with the users' equally valid need to speak their own (sometimes vague) natural language. In addition, it describes the good habits that help you respond to these fundamental problems. With these good habits in mind, the book describes the Logical Data Structure (LDS) notation and the process of controlled evolution by which you can create low-cost, user-approved data models that resist premature obsolescence. Also included is an encyclopedic analysis of all data shapes that you will encounter. Most notably, the book describes The Flow, a loosely scripted process by which you and the users gradually but continuously improve an LDS until it faithfully represents the information needs. Essential implementation and technology issues are also covered. You will learn about such vital topics as: The fundamental problems of data modeling The good habits that help a data modeler be effective and economical LDS notation, which encourages these good habits How to read an LDS aloud--in declarative English sentences How to write a well-formed (syntactically correct) LDS How to get users to name the parts of an LDS with words from their own business vocabulary How to visualize data for an LDS A catalog of LDS shapes that recur throughout all data models The Flow--the template for your conversations with users How to document an LDS for users, data modelers, and technologists How to map an LDS to a relational schema How LDS differs from other notations and why "Story interludes" appear throughout the book, illustrating real-world successes of the LDS notation and controlled evolution process. Numerous exercises help you master critical skills. In addition, two detailed, annotated sample conversations with users show you the process of controlled evolution in action.