Mastering Insurance Marketing
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| Author | : Eric Taylor |
| Publisher | : John Wiley & Sons |
| Total Pages | : 143 |
| Release | : 2011-05-04 |
| Genre | : Business & Economics |
| ISBN | : 1118061748 |
The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages
| Author | : Ray Kordupleski |
| Publisher | : Customer Value Management I |
| Total Pages | : 372 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9781893673076 |
There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.
| Author | : Victor Antonio |
| Publisher | : |
| Total Pages | : 199 |
| Release | : 2021-12-31 |
| Genre | : |
| ISBN | : |
Acquiring new clients is hard! So why not switch to a strategy that will allow you to sell more to existing clients? If you want grow your sales, the quickest way to do that is to upsell your existing clients. One study showed that you can increase your sales by up to 30% by simply selling more to your existing clients. Make upselling a primary sales strategy and a crucial part of your sales process! In this book, Victor Antonio will show you various upselling strategies to help you sell more, quickly.
| Author | : Marc B. Cooper |
| Publisher | : |
| Total Pages | : 240 |
| Release | : 2009-05-01 |
| Genre | : Business & Economics |
| ISBN | : 9780976358404 |
What does it really take to have a highly successful practice? You might think that having a thriving practice takes knowing the right way to run your practice as a business. And to run your practice as a highly profitable business, you might believe you must have precise scripts, the best business processes, and the most well-defined and highly calibrated systems. Sorry to disappoint you, none of these delivers success. Practice success goes far beyond knowing how to produce the results. Practice success isn't the result of the right information, prescriptions, recipes, tips, and formulas. There is another domain to master without which success will not occur. And that is what this book is about. This domain is about who you need to be as an owner, as a manager, as a leader and as a marketer. If you can't be a powerful owner, if you can't be an effective manager, if you can't be an inspirational leader, if you can't be someone who attracts patients, then whatever information you have and whatever actions you take will not be effective. In order to access this domain of who you need to be in the practice, I have written this book using the most commonly asked questions culled from my 25 years as a practice management consultant. By standing in the shoes of dentists who have asked these questions and by thoughtfully considering the responses, you will see yourself and how you are in your practice. You will see how the answers in this book teach profound lessons about yourself, which will allow you to change, resulting in you being more highly effective and powerful in your practice. Lao Tzu once said; "Mastering your enemies makes you strong. Mastering yourself makes you fearless." This book is about mastering yourself in the business of practice. This book will give you insights, revelations and a much deeper understanding of yourself as a leader, manager and owner. These insights will help you to think and act in new ways that allow you to produce much better outcomes and results. This is your path to mastery. Let's take these first steps together.
| Author | : David F. Chang |
| Publisher | : SLACK Incorporated |
| Total Pages | : 964 |
| Release | : 2008 |
| Genre | : Medical |
| ISBN | : 9781556428593 |
The IOL technical specifications, the clinical data, and the necessary clinical and surgical skills comprise the scientific foundation for achieving a "premium" refractive outcome. To consistently achieve patient satisfaction, however, requires mastering the art of patient and IOL selection, communicating and counseling effectively, and providing a "premium" patient experience. This is a nontraditional book in which multiple experts are separately asked to discuss controversial subjects in a reader-friendly format. There is balanced coverage of all of the available refractive IOLs, as well as those that may become available in the near future. A major emphasis is placed on avoiding and managing complications or potentially dissatisfied patients. There are more than 200 chapters that are organized into 14 major sections, over 300 images, 100 tables, and 12 sidebars that cover every aspect of refractive IOL clinical practice. This is a comprehensive educational resource addressing the most demanding and rapidly evolving area in cataract and refractive surgery today and the first book to cover both the clinical and nonclinical aspects of offering refractive IOL services.
| Author | : Faizal Karbani |
| Publisher | : FT Press |
| Total Pages | : 192 |
| Release | : 2015-02-19 |
| Genre | : Business & Economics |
| ISBN | : 1292001453 |
A practical and accessible guide to Islamic finance that helps demystify the differences with conventional banking, enabling practitioners to develop Sharia compliant products for customers. The Islamic Finance industry is estimated to be worth $1.2 trillion and is growing globally at over 10% per year. Mastering Islamic Finance will give practitioners an understanding of Islamic finance, from the basic techniques, through to advanced applications. Helping to demystify and clarify the differences with conventional banking, it will enable practitioners to develop Sharia compliant products for customers. According to Sharia law there are strict rules on how financial services and products can be designed; in Islamic Finance money cannot make money and the subject of the finance must be an asset or a verifiable, real trade or business activity. Sharia compliant financial instruments have been devised to enable Muslims to abide by the principles of Islam and still make the most of their money. Mastering Islamic Finance will equip readers with an understanding of Islamic financial instruments so they can sensibly apply them in practice. For each instrument there is a definition of the concept and how it differs from its equivalent in conventional banking. There are also examples and case studies to highlight practical applications. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
| Author | : Thomas A. COOK |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 684 |
| Release | : 2012-02-15 |
| Genre | : Business & Economics |
| ISBN | : 0814420265 |
With billions of dollars generated annually, importing and exporting is a potentially lucrative arena for growthùand a bewildering tangle of rules and regulations. Packed with hundreds of cost-effective strategies, ready-to-use forms, and valuable checklists, the second edition of Mastering Import & Export Management explains how to efficientlyùand legallyùnavigate the complex world of international trade. From the big picture of pinpointing the best markets to the nitty-gritty of packing a container, this sweeping guide examines how to spot potential risks, apply quality control procedures, prepare documentation accurately, and more. This revised and updated edition addresses how best to handle recent crises like the earthquakes and tsunami in Japan, the economic downturn, or political instability in countries like Egypt, Tunisia, Bahrain, and Libya. It also covers every new compliance and security regulation, as well as evolving best practices, including: ò C-TPAT guidelines ò Incoterms ò In-house compliance programs ò Freight costûreduction tips ò Beefed-up TSA regulations ò Improved technology options ò President Obama's new export initiatives. It's an indispensable resource for today's complex and changing global marketplace.
| Author | : Alan T. Belasen |
| Publisher | : Jones & Bartlett Publishers |
| Total Pages | : 350 |
| Release | : 2016 |
| Genre | : Business & Economics |
| ISBN | : 1284043231 |
The challenges facing the healthcare industry are unparalleled in scope, number, and magnitude. Organizational realignments of health care systems, uncertainty about the course and impact of legislation, an aging population with evolving clinical needs, the rapid evolution of information management technologies--all combined with pressure to establish reliable systems of quality management have created an unprecedented environment for health care leaders at every level of the system. Mastering Leadership: A Vital Resource for Health Care Organizations defines and clarifies the extraordinary challenges leaders in the health care industry are facing and will continue to confront in the coming years. This text advances a model of leadership that enables executives to steer their organizations through the maze of uncertainty created by legislative, economic, demographic, clinical, information management, and political change. With contributions from leading scholars and experts in the field, the authors skillfully demonstrate how the transformational demands of leadership can be effectively integrated with the transactional and operational necessities of managing. Key Features: - Uses the Competing Values Framework to guide leaders toward an aptitude for assimilating vision development, strategic planning, and operational management. - Lead authors highly experienced in a professional and academic capacity, having served as both health care executives and leaders of growing graduate programs in business, management, and leadership. - Organized into four distinct sections: competition and commitment; communication and collaboration; community and credibility; as well as coordination and compliance.
| Author | : George E. Rejda |
| Publisher | : Pearson Education India |
| Total Pages | : 772 |
| Release | : 2011 |
| Genre | : |
| ISBN | : 9788131725849 |
| Author | : Thomas Cook |
| Publisher | : AMACOM |
| Total Pages | : 750 |
| Release | : 2017-08-17 |
| Genre | : Business & Economics |
| ISBN | : 0814438210 |
Look beyond the borders and unlock your company’s potential from the East Coast to the West Coast, from the Deep South to the Great Lakes. According to the US Department of Commerce, more than $1.6 trillion in goods are exported annually to dozens of countries, while nearly $2.4 trillion are imported. What could your company’s share in that be? Filled with step-by-step instructions, cost-effective strategies, and ready-to-use forms, this book walks you through every key area of this lucrative expansion opportunity for your business, from handling logistics to building a global team to complying with post-9/11 security measures to clearly documenting shipments using Incoterms. In Mastering Import & Export Management, you will also find: Strategies for reducing risk and spend in global supply chains New documentation, operations, and procedures Trade compliance SOPs Guidance on managing transportation service providers E-commerce in international trade Completely updated, this all-encompassing, self-directed guide simplifies all the latest regulations and gathers together the best practices in the evolving field of import/export. You will have all the knowledge and tools required to overcome any challenge and expand their business into lucrative new frontiers.
