Mastering Fashion Marketing

Mastering Fashion Marketing
Author: Tim Jackson
Publisher: Bloomsbury Publishing
Total Pages: 240
Release: 2017-09-16
Genre: Business & Economics
ISBN: 1137092718

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Fashion Marketing and Communication

Fashion Marketing and Communication
Author: Olga Mitterfellner
Publisher: Routledge
Total Pages: 273
Release: 2019-11-14
Genre: Business & Economics
ISBN: 042983716X

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.

Fashion Buying and Merchandising

Fashion Buying and Merchandising
Author: Rosy Boardman
Publisher: Routledge
Total Pages: 241
Release: 2020-05-10
Genre: Business & Economics
ISBN: 0429868987

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

The Fashion Handbook

The Fashion Handbook
Author: Tim Jackson
Publisher: Routledge
Total Pages: 241
Release: 2004-09-20
Genre: Design
ISBN: 113452112X

The Fashion Handbook explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry's structure and core skills, as well as offering advice on real working practices and providing information about careers and training.--[book cover].

Marketing Fashion Second Edition

Marketing Fashion Second Edition
Author: Harriet Posner
Publisher: Laurence King Publishing
Total Pages: 473
Release: 2015-08-17
Genre: Design
ISBN: 178067807X

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Mastering Fashion Buying and Merchandising Management

Mastering Fashion Buying and Merchandising Management
Author: Tim Jackson
Publisher: Bloomsbury Publishing
Total Pages: 216
Release: 2017-03-14
Genre: Business & Economics
ISBN: 0230365140

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

Advanced Fashion Technology and Operations Management

Advanced Fashion Technology and Operations Management
Author: Vecchi, Alessandra
Publisher: IGI Global
Total Pages: 466
Release: 2017-03-01
Genre: Business & Economics
ISBN: 1522518665

Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

Dressing the Man

Dressing the Man
Author: Alan Flusser
Publisher: Harper Collins
Total Pages: 203
Release: 2002-10-01
Genre: Design
ISBN: 0060191449

Dressing the Man is the definitive guide to what men need to know in order to dress well and look stylish without becoming fashion victims. Alan Flusser's name is synonymous with taste and style. With his new book, he combines his encyclopedic knowledge of men's clothes with his signature wit and elegance to address the fundamental paradox of modern men's fashion: Why, after men today have spent more money on clothes than in any other period of history, are there fewer well-dressed men than at any time ever before? According to Flusser, dressing well is not all that difficult, the real challenge lies in being able to acquire the right personalized instruction. Dressing well pivots on two pillars -- proportion and color. Flusser believes that "Permanent Fashionability," both his promise and goal for the reader, starts by being accountable to a personal set of physical trademarks and not to any kind of random, seasonally served-up collection of fashion flashes. Unlike fashion, which is obliged to change each season, the face's shape, the neck's height, the shoulder's width, the arm's length, the torso's structure, and the foot's size remain fairly constant over time. Once a man learns how to adapt the fundamentals of permanent fashion to his physique and complexion, he's halfway home. Taking the reader through each major clothing classification step-by-step, this user-friendly guide helps you apply your own specifics to a series of dressing options, from business casual and formalwear to pattern-on-pattern coordination, or how to choose the most flattering clothing silhouette for your body type and shirt collar for your face. A man's physical traits represent his individual road map, and the quickest route toward forging an enduring style of dress is through exposure to the legendary practitioners of this rare masculine art. Flusser has assembled the largest andmost diverse collection of stylishly mantled men ever found in one book. Many never-before-seen vintage photographs from the era of Cary Grant, Tyrone Power, and Fred Astaire are employed to help illustrate the range and diversity of authentic men's fashion. Dressing the Man's sheer magnitude of options will enable the reader to expand both the grammar and verbiage of his permanent-fashion vocabulary. For those men hoping to find sartorial fulfillment somewhere down the road, tethering their journey to the mind-set of permanent fashion will deliver them earlier rather than later in life.

Fashion Marketing & Merchandising

Fashion Marketing & Merchandising
Author: Mary G. Wolfe
Publisher: Goodheart-Wilcox Publisher
Total Pages: 0
Release: 2018-02-21
Genre: Business & Economics
ISBN: 9781635631494

"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."

Mastering Social Media Marketing

Mastering Social Media Marketing
Author: Stephen Akintayo
Publisher: Createspace Independent Publishing Platform
Total Pages: 112
Release: 2016-05-29
Genre:
ISBN: 9781533514981

Use power of social media to increase your sales. Social media marketing has been known as one of the proven marketing strategies for some time now. This is why it is very important that as an entrepreneur, you utilize it to your advantage in order to Increase your brand recognition. Social media is a powerful tool for business, both on and offline. Whether you're new to Internet marketing, or you're new and want to acquire knowledge on how to leverage social media to promote your business, then you are reading the right book. All over the world, over 3 billion people log on to various social media networks daily searching for one thing or the other which means that the internet is so vast that you need to utilize it to your advantage. With social media, you can easily draw potential customers give them the access to get in touch with you through. In addition, the use of social media platforms allows you to become more recognizable both to your existing customers and their personal contacts too, provided you are smart enough to get them to share or repost your content.