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| Author | : Ray Eldon Hiebert |
| Publisher | : Longman Publishing Group |
| Total Pages | : 694 |
| Release | : 1991 |
| Genre | : Social Science |
| ISBN | : |
Completely revised and updated, the new edition of this text aims to provide a solid grounding in all areas of mass communication and stimulate students to become critical consumers of today's media output.
| Author | : Ralph E. Hanson |
| Publisher | : SAGE Publications |
| Total Pages | : 1297 |
| Release | : 2016-10-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 150635856X |
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
| Author | : Joseph Turow |
| Publisher | : Routledge |
| Total Pages | : 828 |
| Release | : 2016-10-04 |
| Genre | : Social Science |
| ISBN | : 1317401026 |
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
| Author | : Joseph Turow |
| Publisher | : Routledge |
| Total Pages | : 1308 |
| Release | : 2011-09-22 |
| Genre | : Social Science |
| ISBN | : 1136864016 |
Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.
| Author | : Robin L. Nabi |
| Publisher | : SAGE |
| Total Pages | : 657 |
| Release | : 2009-09-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1412959969 |
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
| Author | : Colin Sparks |
| Publisher | : SAGE |
| Total Pages | : 457 |
| Release | : 2007-11-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1446228894 |
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
| Author | : Jeffrey Schrank |
| Publisher | : NTC/Contemporary Publishing Company |
| Total Pages | : 340 |
| Release | : 1986 |
| Genre | : Advertising |
| ISBN | : 9780844253305 |
A textbook examining the importance of the mass media as means of communication and as shapers of the environment.
| Author | : John Ryan |
| Publisher | : Allyn & Bacon |
| Total Pages | : 280 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : |
In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided into two parts. Part I defines mass communication and locates its role in social life. Part II considers the factors which influence media content, providing insight into how the industry operates. Sociologists, Communication and Mass Media specialists, film, music, and pop culture critics, and enthusiasts of these fields.
| Author | : Bob Abelman |
| Publisher | : |
| Total Pages | : 180 |
| Release | : 1991 |
| Genre | : Communication |
| ISBN | : 9780801307591 |
