Mass Media In A Changing World
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Author | : Ray A Hiebert |
Publisher | : Routledge |
Total Pages | : 456 |
Release | : 2017-10-23 |
Genre | : Language Arts & Disciplines |
ISBN | : 1136694129 |
Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Author | : George R. Rodman |
Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Mass media |
ISBN | : 9780073511900 |
Accompanying DVD-ROM contains ... : Media tours videos: takes students on a virtual field trip into the actual facilities and daily operations of a television and radio station, a newspaper, a public relations company, and Vibe magaaine, [and] Online learning center: includes self-tests, electronic Timeline of Mass Media Milestones study guide, Web Excursions, additional Internet exercises, recommended readings, movies, and documentaries."--Page 4 of cover.
Author | : George R. Rodman |
Publisher | : McGraw-Hill Companies |
Total Pages | : 593 |
Release | : 2006 |
Genre | : Social Science |
ISBN | : 9780072957112 |
Les cédéroms comprennent des extraits d'émissions de télévision.
Author | : Ralph E. Hanson |
Publisher | : SAGE Publications |
Total Pages | : 1297 |
Release | : 2016-10-20 |
Genre | : Language Arts & Disciplines |
ISBN | : 150635856X |
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author | : Debra L. Merskin |
Publisher | : SAGE Publications |
Total Pages | : 2169 |
Release | : 2019-11-12 |
Genre | : Business & Economics |
ISBN | : 1483375528 |
The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Author | : John Calhoun Merrill |
Publisher | : Pearson College Division |
Total Pages | : 445 |
Release | : 1994-01-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780673990259 |
This text offers an all-inclusive assessment of the rapidly changing world of mass communications. Including coverage of global communication and ethics; a meaningful study of evolving media economics in the individual media chapters; and a stronger focus on media history.
Author | : Sinan Aral |
Publisher | : Currency |
Total Pages | : 417 |
Release | : 2020-09-15 |
Genre | : Business & Economics |
ISBN | : 0525574522 |
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Author | : |
Publisher | : |
Total Pages | : 33 |
Release | : 1970 |
Genre | : |
ISBN | : |
Author | : Joseph R. Dominick |
Publisher | : |
Total Pages | : 628 |
Release | : 1996 |
Genre | : Social Science |
ISBN | : |
An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Author | : Lee Edwards |
Publisher | : CUA Press |
Total Pages | : 380 |
Release | : 2001 |
Genre | : Political Science |
ISBN | : 9780813209920 |
Drawing upon his lifelong study of politics and journalism, political historian Lee Edwards offers the first scholarly examination of a powerful new phenomenon in world politics--the mass media. Edwards argues in his far-ranging and innovative work that the media have become as important a factor in determining the course of international affairs and the future of nations as economic prosperity, military strength, natural resources, and national will. The author calls this vital new component of world politics mediapolitik. He uses case studies from around the world to show how the mass media have influenced and even determined the outcome of major political acts such as the collapse of communism in Eastern and Central Europe, the Tiananmen Square massacre in China, the ousting of Chilean dictator Augusto Pinochet, and the political resurrection of South Africa's Nelson Mandela. The author argues that these case studies show that the mass media can either enrich or enslave the human spirit, depending upon their moral foundation. If the media follow a liberal democratic model, as in the United States and Western Europe, they contribute to a free and just society. If they follow an authoritarian model, as in South Africa before Mandela, or a totalitarian model as in Saddam Hussein's Iraq or Fidel Castro's Cuba, they perpetuate the regime in power and deny the fruits of freedom and democracy to the people. Edwards addresses the question of how responsibly the American media, the most influential media in the world, handle their enormous power. Using the results obtained from his survey of 100 leading journalists as well as close analysis of major news stories of the last decade, the author confirms the rampant cynicism of the American media and its deleterious effect on American politics and government. The solution, he suggests, is that American journalists must practice moral responsibility and strengthen the liberal democratic model of mediapolitik around the world. ABOUT THE AUTHOR: Lee Edwards is senior fellow at the Heritage Foundation and adjunct associate professor of politics at The Catholic University of America. He is senior editor of The World & I magazine and author or editor of numerous books, including The Collapse of Communism, The Conservative Revolution, The Power of Ideas: The Heritage Foundation at 25 Years, and Goldwater: The Man Who Made a Revolution. PRAISE FOR THE BOOK: "Mediapolitik is a broad-gauged survey of what the mass media is, and how it works around the world. . . . There is scarcely an issue or debate within media and media watching circles that Mr. Edwards does not touch on and analyze with care and precision. Reading Mediapolitik is the equivalent of at least a semester's worth of J-School, and more fun."--Washington Times "Mediapolitik is superb--a much-needed, comprehensive study of a crucial topic. It is full of insight in its analysis and wisdom in its conclusions."--Peter W. Rodman, former Deputy Assistant to the President for National Security Affairs "A revealing study of the mass media's impact on world politics. You may not agree with all of his conclusions, but Mediapolitik is well worth reading."--Hal Bruno, former political director, ABC News "Edwards is a sterling advocate for more responsibility in journalism. His cogent insights are always worthy of study and debate."--Stephen Hess, The Brookings Institution, author of The Little Book of Campaign Etiquette "The author's case studies are valuable. No one, to my knowledge, has presented such information and analysis in such a systematic fashion."--Prof. Marvin Olasky, Acton Institute "A very plausible and reliable overview of the impact of changes in news and entertainment media on the politics of our world. . . . The