Mass Communications And The Advertising Industry
Download Mass Communications And The Advertising Industry full books in PDF, epub, and Kindle. Read online free Mass Communications And The Advertising Industry ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Peyton Paxson |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 378 |
| Release | : 2018-05-17 |
| Genre | : Social Science |
| ISBN | : 1501329960 |
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
| Author | : Graham Murdock |
| Publisher | : |
| Total Pages | : 76 |
| Release | : 1985 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Debra L. Merskin |
| Publisher | : SAGE Publications |
| Total Pages | : 2169 |
| Release | : 2019-11-12 |
| Genre | : Business & Economics |
| ISBN | : 1483375528 |
The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
| Author | : Ralph E. Hanson |
| Publisher | : SAGE Publications |
| Total Pages | : 1250 |
| Release | : 2016-10-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1506358578 |
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
| Author | : David P. Demers |
| Publisher | : |
| Total Pages | : 376 |
| Release | : 2005-09 |
| Genre | : |
| ISBN | : 9780922993352 |
This is a clothbound version of the original paperback book (ISBN 0-922993-25-4). The dictionary contains more than 1,400 concepts and terms associated with mass communication--two-thirds of which are not found in other comparable dictionaries. This dictionary provides more comprehensive of most terms than other dictionaries.
| Author | : George R. Rodman |
| Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
| Total Pages | : 0 |
| Release | : 2008 |
| Genre | : Mass media |
| ISBN | : 9780073511900 |
Accompanying DVD-ROM contains ... : Media tours videos: takes students on a virtual field trip into the actual facilities and daily operations of a television and radio station, a newspaper, a public relations company, and Vibe magaaine, [and] Online learning center: includes self-tests, electronic Timeline of Mass Media Milestones study guide, Web Excursions, additional Internet exercises, recommended readings, movies, and documentaries."--Page 4 of cover.
| Author | : George Eric Rosden |
| Publisher | : |
| Total Pages | : |
| Release | : 1973 |
| Genre | : Advertising laws |
| ISBN | : |
| Author | : Joseph R. Dominick |
| Publisher | : |
| Total Pages | : 628 |
| Release | : 1996 |
| Genre | : Social Science |
| ISBN | : |
An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
| Author | : Terhi Rantanen |
| Publisher | : SAGE |
| Total Pages | : 194 |
| Release | : 2005 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780761973133 |
In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
| Author | : Daniel Herbert |
| Publisher | : John Wiley & Sons |
| Total Pages | : 138 |
| Release | : 2020-04-09 |
| Genre | : Social Science |
| ISBN | : 1509537791 |
The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks. Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries – film, television, journalism, music, games – and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media. Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.
