Marketings Role In Economic Development
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Author | : Allan Reddy |
Publisher | : Praeger |
Total Pages | : 168 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : |
This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes the constructs of attitude, adaptation, and achievement orientation as the macro-behavioral keys of development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy. After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.
Author | : Reed Moyer |
Publisher | : |
Total Pages | : 76 |
Release | : 1965 |
Genre | : Business & Economics |
ISBN | : |
Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.
Author | : Rodney Oudan |
Publisher | : |
Total Pages | : 228 |
Release | : 2006 |
Genre | : Developing countries |
ISBN | : |
Author | : Maurice Gruber |
Publisher | : |
Total Pages | : |
Release | : 1970 |
Genre | : |
ISBN | : |
Author | : G. Kindra |
Publisher | : Routledge |
Total Pages | : 276 |
Release | : 2014-09-25 |
Genre | : Business & Economics |
ISBN | : 1317646703 |
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author | : Erdoğan Kumcu |
Publisher | : Elsevier Limited |
Total Pages | : 376 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Author | : William F. Cass |
Publisher | : |
Total Pages | : 202 |
Release | : 1967 |
Genre | : Marketing |
ISBN | : |
Author | : Erdener Kaynak |
Publisher | : Greenwood |
Total Pages | : 232 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : |
The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.
Author | : James E. Littlefield |
Publisher | : |
Total Pages | : 358 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
This volume is a record of the Second International Conference on Marketing & Development, held July 10-13, 1988 at Karl Marx University of Economic Sciences, Budapest, Hungary. The papers reproduced are in such section topics as "Global Issues in Economic Development, Industry Cases & Economic Development, Marketing & Development in China, Cultural Aspects of Marketing, Business Ethics & Social Responsibility," & others. Contributors to the volume were mostly from universities around the world & all are interested in improving the living standards of people in less developed countries. Areas of interest in the document range from Perestroika to women's issues to AIDS to Advertising, with many issues in between.
Author | : Lacina Coulibaly |
Publisher | : |
Total Pages | : 174 |
Release | : 1974 |
Genre | : Developing countries |
ISBN | : |