Marketing Your Retail Store In The Internet Age
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| Author | : Bob Negen |
| Publisher | : Wiley + ORM |
| Total Pages | : 249 |
| Release | : 2010-12-28 |
| Genre | : Business & Economics |
| ISBN | : 1118044703 |
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
| Author | : Joshua Sperber |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 145 |
| Release | : 2019-02-27 |
| Genre | : Business & Economics |
| ISBN | : 1498592228 |
Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customers monitor, report on, and—sometimes unwittingly—discipline workers through writing and posting online reviews. Based on case studies of the websites Yelp and Rate My Professors (RMP), Joshua Sperber analyzes how online reviewing, a popular contemporary hobby, tells us much about the collapse of the barriers separating work and leisure as well as our need for collective purpose and community wherever we can find it. This book explores the economic implications of online reviews, as reviews provide both valuable free content for websites and surveillance of, respectively, restaurant servers and college instructors.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Cheryl Burgess |
| Publisher | : SAGE |
| Total Pages | : 333 |
| Release | : 2020-07-27 |
| Genre | : Business & Economics |
| ISBN | : 152973830X |
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
| Author | : Carol L. Schroeder |
| Publisher | : John Wiley & Sons |
| Total Pages | : 434 |
| Release | : 2007-06-04 |
| Genre | : Business & Economics |
| ISBN | : 0470107413 |
Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.
| Author | : Sterlyn Markell Smith |
| Publisher | : Sterlyn Smith |
| Total Pages | : 264 |
| Release | : 2021-05-26 |
| Genre | : Business & Economics |
| ISBN | : 1735294233 |
Your journey of starting and running a successful business in the digital age starts with your knowledge and understanding of business, finances, marketing, and customer service. In the highly competitive world of business, your lack of knowledge and understanding can break and destroy your dreams of being in business for yourself. Getting Your Business On Track in The Digital Age is a practical guide to building your profitable business online. In this book, you’ll learn: Money secrets: learn how money really works How to start a business with no money How to keep your business up and operational and what to do if it fails The difference between the creative mind VS the educated mind The top 7 rules to business success made simple The entrepreneur's mindset: the 8 pillars to success The 10 millionaire success habits for the average person The negotiation skills that can close deals How to successfully building your web business How to make money with your internet business Search engine optimization (SEO) & web analytics success How to properly manage your business during a crisis How to get customers to keep buying from you As an invaluable tool for your path to online business success, the information within this book is easy to understand and presented practically to make this book the best tool in your entrepreneurial library.
| Author | : Ben Legg |
| Publisher | : |
| Total Pages | : 148 |
| Release | : 2016-04-11 |
| Genre | : |
| ISBN | : 9780692669297 |
Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world. What works:Directly linking marketing activities to the creation of shareholder value, customer lifetime value, an iterative creative process where lots of ultra-targeted ads are created and tested in real time, systematically ferreting out inefficiency, testing your CMO to see if he or she has the digital marketing chops to get the job done. What doesn't work:Most CMOs, CEOs who ignore their role as "brand stewards", using customer data in ways that are creepy or invasive, and CMO/ Chief Information Officer turf wars, among other things. Marketing for CEOs is packed with insights from one of the leading intellects in the ever-changing world of digital marketing and branding. Whether you're in the C-suite or just aspire to be one day, if you want to know how the digital marketing revolution will shape the future, read this book. If you want to know how to run a lean marketing operation that runs smoothly and outsources wisely, read this book. If you want to know how to hire the perfect CMO for your organization-or if the one you have is actually pretty good-start reading. And if you're a Chief Marketing Officer, read it before your CEO does. The job you save might be your own.
| Author | : Mark H. McCormack |
| Publisher | : Viking Adult |
| Total Pages | : 0 |
| Release | : 2000 |
| Genre | : Business enterprises |
| ISBN | : 9780670893065 |
Offers a practical guide to staying afloat in the digital age, arguing that despite the technology, certain rules--such as the face-to-face meeting--still apply in business.
| Author | : Adeena Mignogna |
| Publisher | : Simon and Schuster |
| Total Pages | : 439 |
| Release | : 2013-10-01 |
| Genre | : Business & Economics |
| ISBN | : 1628735120 |
Taking a leap and making the choice to start a business can be hard, but all that comes after—the planning, loans, marketing—can be even harder. Every new business owner needs an easy, clear, and useful guide to follow when embarking on this venture, and Minding My Business will make the process as simple as possible. With no previous business experience, Adeena Mignogna decided to open up her own retail store, a paint-your-own pottery studio. In this part memoir, part handbook, she details all the things she did right, and wrong, so that anyone following in her footsteps won’t make the same mistakes. Minding My Business explains how to: Deal with leasing and landlords Obtain loans and manage finances Hire, retain, and treat employees Market and advertise your business Deal with stressful situations Create an exit strategy if you decide to close Sell your business And everything in between Mignogna chronicles all that went into opening the doors to her store, successfully managing it for several years, and then finally deciding to close it. If you’re ready to take the risk, you’ll need this book to help you navigate through the tough and perplexing world of small business.
| Author | : Robin Lewis |
| Publisher | : St. Martin's Press |
| Total Pages | : 270 |
| Release | : 2014-08-12 |
| Genre | : Business & Economics |
| ISBN | : 1137480890 |
In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.
