Marketing Your Medical Practice In The Digital Age
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Author | : Wendy Lewis |
Publisher | : CRC Press |
Total Pages | : 269 |
Release | : 2017-12-14 |
Genre | : Medical |
ISBN | : 1351230662 |
Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.
Author | : Kevin Pho |
Publisher | : |
Total Pages | : 237 |
Release | : 2013 |
Genre | : Communication in medicine |
ISBN | : 9780988304048 |
Author | : Wendy Lewis |
Publisher | : CRC Press |
Total Pages | : 151 |
Release | : 2024-04-16 |
Genre | : Medical |
ISBN | : 1003817998 |
Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: NEW chapters on hot topics you need to know MORE tips, charts, tables, and resources UP-TO-THE-MINUTE strategies for success
Author | : Edward L. Zuckerman |
Publisher | : Guilford Publications |
Total Pages | : 529 |
Release | : 2016-11-21 |
Genre | : Psychology |
ISBN | : 1462528007 |
Significantly revised and updated to include online and computerized aspects of private practice, this essential manual has given many tens of thousands of clinicians the complete record-keeping and risk-reduction tools that every psychotherapy practice needs. The book provides effective methods for obtaining informed consent, planning treatment and documenting progress, managing HIPAA compliance, maintaining clinical and financial records, communicating with clients and third-party payers, and reducing malpractice risk. Drawing from the professional literature, it features key guidance and easy-to-digest pointers about the ethical, legal, and business aspects of practice. With a large-size format and lay-flat binding for easy photocopying of the 53 reproducible forms and handouts, the book includes a CD-ROM that lets purchasers customize and print the reproducible materials. New to This Edition: *Updated throughout to reflect today's greater use of electronic/digital technologies in practice management. *Chapter on insurance and billing, coping with managed care, and Medicare. *Chapter on private practice marketing, including Internet and social media dos and don'ts. *Expanded topics: HIPAA compliance, ICD-10, responding to subpoenas, and using online technologies for billing, communication, and record keeping. *Information about hundreds of websites dealing with all aspects of operating a practice. See also Clinician's Thesaurus, 7th Edition, and Clinician's Electronic Thesaurus, Version 7.0, by Edward L. Zuckerman, indispensable resources for conducting interviews and writing psychological reports.
Author | : Neil Baum |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 610 |
Release | : 2010-10-22 |
Genre | : Business & Economics |
ISBN | : 0763769835 |
This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.
Author | : |
Publisher | : |
Total Pages | : 116 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : |
Author | : Dr Thomas Wilson |
Publisher | : Oxford University Press |
Total Pages | : 337 |
Release | : 2018-10-02 |
Genre | : Medical |
ISBN | : 0190617136 |
Part of the Neurosurgery by Example series, this volume on peripheral nerve disorders presents exemplary cases in which renowned authors guide readers through the assessment and planning, decision making, surgical procedure, after care, and complication management of common and uncommon disorders. The cases are divided into four distinct areas of peripheral nerve pathology: entrapment and inflammatory neuropathies, peripheral nerve pain syndromes, peripheral nerve tumors, and peripheral nerve trauma. Each chapter also contains 'pivot points' that illuminate changes required to manage patients in alternate or atypical situations, and pearls for accurate diagnosis, successful treatment, and effective complication management. Containing a focused review of medical evidence and expected outcomes, Peripheral Nerve Surgery is appropriate for neurosurgeons who wish to learn more about this subspecialty, and those preparing for the American Board of Neurological Surgery oral examination.
Author | : Eric Topol |
Publisher | : |
Total Pages | : 322 |
Release | : 2012-01-31 |
Genre | : Health & Fitness |
ISBN | : 0465025501 |
A professor of medicine reveals how technology like wireless internet, individual data, and personal genomics can be used to save lives.
Author | : Alexander Welz |
Publisher | : G2Apex |
Total Pages | : 88 |
Release | : 2010-05-13 |
Genre | : Business & Economics |
ISBN | : 9781450714327 |
The world is changing. Because of the Internet, we have a society that is more educated than ever before. They are getting their information from a wide variety of sources. If you are not using the variety of Internet resources in your practice you will get left behind. This book includes exclusive interviews with the Internet leaders on not only what Internet resources you should use, but how to effectively use them in your practice.
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.