Marketing Your Arts Crafts
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Author | : International Trade Centre UNCTAD/WTO. |
Publisher | : WIPO |
Total Pages | : 151 |
Release | : 2003-01-01 |
Genre | : Business & Economics |
ISBN | : 9291372641 |
This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.
Author | : Lee Rowley |
Publisher | : Atlantic Publishing Company |
Total Pages | : 290 |
Release | : 2008 |
Genre | : Art |
ISBN | : 1601381468 |
You are creative, you are an artist or a photographer, you have a hobby or craft, something you absolutely love to do, and you are good at it. But you may be asking yourself, How do I market my work? This book shows how to sell your artwork or crafts even if you have no experience with marketing and even if you hate to sell.
Author | : Janice West |
Publisher | : Summit Publishing Group |
Total Pages | : 296 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : |
Addresses and telephone numbers are provided for hundreds of contacts, complemented by easy-to-read commentary and special interviews.
Author | : Mallory Whitfield |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 84 |
Release | : 2015-02-22 |
Genre | : |
ISBN | : 9781535086615 |
Have you ever wanted to sell your handmade crafts or artwork at local craft fairs, but have no idea where to start? Or maybe you've taken the first step and have tried selling your art at a craft show or two, but now you're looking for ideas on how to sell more, how to make your booth more appealing to customers and where to find more venues to sell your handmade goods? You've come to the right place! I've been selling my own handmade creations, as well as the work of other artists, at a variety of craft shows and other events since 2004. I've learned a lot of lessons the hard way, and now I'm sharing them here with you so that you can learn from my experiences! In this book, I'll cover the basics of getting started selling at craft fairs, as well as how to design a great looking booth, how to give outstanding customer service & sell more and even how to find and create additional events at which to sell your handmade work. WHAT IT INCLUDES: - how to define your target market - where to find good shows - how much should I spend on a booth fee at a show? - how to make your booth look great - promoting your show & getting your customers there - my craft show tips & tricks - dealing with crazy weather & unexpected events - theft prevention - craft show supply checklist - how to give great customer service - how to use craft shows to create after-the-show sales - alternative venues to sell your work, beyond traditional craft shows - how to create your own events to sell at - tracking your inventory - how to create a personal & business spending plan - big hunkin' list of craft show resources WHO THIS BOOK IS FOR: This book will be most useful for someone new to selling at craft shows. I do cover more advanced topics as well though, including how to define your target market, visual merchandising, inventory tracking, and creating a business spending plan. The book includes worksheets along the way to help you. The information in this book is based on my experiences, selling in the United States, mostly in Louisiana. However, most of the information contained here is useful to anyone around the world who is interested in setting up a booth at craft shows, festivals or conventions. WHY I KNOW WHAT I'M TALKING ABOUT: I did my first craft show in 2004. It was the Alternative Media Expo, put on by Antigravity Magazine here in New Orleans. I sold a few things, and learned a LOT of things. And I haven't looked back! I've done all sorts of events since then. I have sold regularly at the Frenchmen Art Market, and have done festivals around the New Orleans area including Bayou Boogaloo, Gretna Heritage Festival, Freret Market, New Orleans Earth Day Festival, and many, many more. As one of the founding members of the New Orleans Craft Mafia, I've even organized a variety of events, both with the group and on my own. As a group, we've created a monthly art market and the annual Last Stop Shop holiday market. On my own, I've also hosted home shopping parties, trunk shows and pop-up shops. In 2007, as one of the winners of Etsy's Upcycling contest, I even traveled cross-country to San Francisco to participate in Bazaar Bizarre at Maker Faire!
Author | : Dina Wakley |
Publisher | : Penguin |
Total Pages | : 129 |
Release | : 2014-11-20 |
Genre | : Art |
ISBN | : 144033370X |
Gather Your Art Journal Supplies: • Journal • Pens • Paint • Courage! Discover the techniques and courage you need to journal bravely! With Dina's help, you'll begin by working through any fears you have of using your own handwriting. You'll get journaling prompts and techniques to help you develop a handwriting style you'll love and words you'll want to write! Then, you'll move onto drawing: you'll learn not only how to train your hand, but also how to appreciate your own unique drawing ability. As you continue through the eight chapters, you will learn additional mixed-media techniques to help you overcome your fears of new materials, using photos of yourself, creating layers, working without a plan and much more. Put your worries aside and create fearlessly! You'll find: • Eight common journaling fears dispelled • Twenty techniques to give you art journal courage • Dozens of colorful art journal pages to inspire your own art
Author | : William E. Blundell |
Publisher | : Penguin |
Total Pages | : 274 |
Release | : 1988-11-29 |
Genre | : Language Arts & Disciplines |
ISBN | : 0452261589 |
Storytelling—how to catch and hold a reader’s interest through artful narration of factual material William E. Blundell, one of the best writers on one of America's best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about: · How and where to get ideas · What readers like and don’t like · Adding energy and interest to tired topics · Getting from first ideas to finish article · The rules of organization · How—and whom—to quote and paraphrase · Wordcraft, leads, and narrative flow · Self-editing and notes on style … plus many sample feature articles.
Author | : Matt Tommey |
Publisher | : Independently Published |
Total Pages | : 104 |
Release | : 2021-06-23 |
Genre | : |
ISBN | : |
How to Price Your Art is a comprehensive guide that enables visual artists to price their work confidently and with profit in mind. Whether you are new to pricing your art or have been an artist for years and are simply wanting to develop a pricing strategy for your art business, this book will give you everything you need. You can absolutely learn how to price your artwork with confidence inside the pages of this book. And I'd love to show you how, especially if you're still pricing your art based on what you "think" it's worth and constantly second-guessing yourself. Knowing how to price your art means the difference between barely making ends meet and actually making money with your art. It enables you to build your art business, create income and have the impact you dream of as an artist. It's the difference between an expensive hobby and a profitable business. If you're like most artists, knowing how to price your art is a constant frustration which takes the joy right out of creating. Add to that the confusion of trying to understand how things like where you live, the type of art you create and your experience level fit in to your pricing and it can be downright overwhelming! Thankfully, pricing your artwork doesn't have to be a mystery, anymore! Inside this book, I'll teach you: 7 Factors that Determine Art Pricing An Easy Pricing Formula for Pricing Your Art How to Make a Profit on Every Sale 5 Keys to Creating a Pricing Strategy Why Fear of Raising Your Prices is All In Your Head My Biggest Pricing Mistakes and How to Avoid Them Plus you'll be getting a copy of my Art Pricing Worksheet which will make pricing your art super easy for you. I'll also be covering important topics including: Why Uniqueness Commands Higher Prices How to Price for Retail, Wholesale & Consignment Perception Influences Pricing Accounting for Packing, Shipping & Taxes Where to Start If You've Never Sold Anything How to Create Multiple Price Points Knowing When to Increase Your Prices Should you list your prices on your website? Discounts & Bonuses Every day that goes by you're not pricing your art profitably is one more day that's costing you the time, money, freedom and impact you were designed to make in the world. The longer you keep doing this, the more money you're literally throwing down the drain.
Author | : Fiona Pullen |
Publisher | : |
Total Pages | : 0 |
Release | : 2015-01-13 |
Genre | : Handicraft industries |
ISBN | : 9781782210528 |
"Making & marketing a successful creative business"--Cover.
Author | : S. Natalie Abadzis |
Publisher | : |
Total Pages | : |
Release | : 2021 |
Genre | : Art |
ISBN | : 9780744051162 |
"A fun-filled art activity book that will encourage kids to express themselves while teaching them about key artistic styles and a selection of pioneering artists from history"--
Author | : Entrepreneur Press |
Publisher | : Entrepreneur Press |
Total Pages | : 194 |
Release | : 2007-10-01 |
Genre | : Business & Economics |
ISBN | : 1613080506 |
Do you dream of spending the day working on your favorite craft? Would you like to make money in the process? If you’re ready to take your crafting to the next level, your favorite hobby can become a fun, lucrative, homebased business. Hundreds of thousands of working artisans earn their entire income from the crafts they produce—selling on eBay, at their own online stores, in retail stores, at carts and kiosks, or at craft shows and street fairs. With this expert advice, you can become one of them. This comprehensive guide is packed with useful information from crafts professionals and dozens of resources, such as helpful organizations, publications, software and websites. It covers all aspects of a crafts business: • Exploring the market and choosing a profitable niche • Setting up a workshop that’s conducive to business success • Making your products available in retail stores, carts and kiosks, craft shows and other local markets • Selling your products on eBay, Half.com, Overstock.com, Amazon.com and other global online marketplaces • Advertising and promotion to get the word out about your crafts • Record keeping, taxes, accounting and other business essentials