Marketing Y Calidad Total
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Author | : Maria del Carmen Martínez Guillén |
Publisher | : Ediciones Díaz de Santos |
Total Pages | : 15 |
Release | : 2013-01-01 |
Genre | : Business & Economics |
ISBN | : 849969442X |
Marketing interno. Del marketing total a la calidad total: caminar hacia la calidad total; qué hacer para que los clientes repitan; nos se detalla la calidad de los detalles empleado a empleado. Diferenciarnos por la calidad de los detalles.
Author | : John Fraser-Robinson |
Publisher | : |
Total Pages | : 272 |
Release | : 1993 |
Genre | : |
ISBN | : 9789508570024 |
Author | : Miguel Mazarrasa |
Publisher | : |
Total Pages | : 161 |
Release | : 1994 |
Genre | : |
ISBN | : 9788480880183 |
El problema de como ganar el mercado es, seguramente, el mas dificil de resolver siempre, en todo tipo de organizacion, ya sea empresarial o institucional. Con unos recursos cada vez mas escasos y unos cambios tan acelerados en las estructuras actuales, la necesidad de perfeccionar los sistemas para solucionar estas incognitas se acrecienta. Este libro ofrece unos nuevos puntos de vista para integrar todos los aspectos de la gestion de la calidad con una comunicacion eficiente, lo que le hace importante para todos los que deseen aumentar sus posibilidades de exito comercial.
Author | : Gary Armstrong |
Publisher | : Pearson Educación |
Total Pages | : 686 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9789702604006 |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author | : William C. Johnson |
Publisher | : CRC Press |
Total Pages | : 300 |
Release | : 1995-08-01 |
Genre | : Business & Economics |
ISBN | : 9781884015137 |
Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.
Author | : Frank Voehl |
Publisher | : Routledge |
Total Pages | : 300 |
Release | : 2017-10-06 |
Genre | : Business & Economics |
ISBN | : 1351407864 |
Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.
Author | : Equipo Vértice |
Publisher | : Editorial Vértice |
Total Pages | : 123 |
Release | : 2010-05-20 |
Genre | : Business & Economics |
ISBN | : 849257884X |
Con este manual conocerá el concepto estructural y funcional de una empresa. Aprenderá cuál es la forma y los elementos utilizados en la estrategia de venta a través del marketing. Reconocerá de una forma fácil y hábil los procesos de producción y gestión de calidad. Es fundamental que tenga conocimientos sobre las normas establecidas para el manejo de la empresa y la gestión de calidad. ÍNDICE: Tema 1. La empresa. Tema 2. El marketing como herramienta de gestión. Tema 3. La producción en las PYMES. Tema 4. Gestión de la calidad.
Author | : John Fraser-Robinson |
Publisher | : |
Total Pages | : 272 |
Release | : 1992 |
Genre | : |
ISBN | : 9788423410583 |
Author | : James M. Hulbert |
Publisher | : Kogan Page Publishers |
Total Pages | : 372 |
Release | : 2005 |
Genre | : Marketing |
ISBN | : 9780749444556 |
Based on their combined experience of over half a century of advising companies, the authors argue that marketing has lost its way. Companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. Success in the new marketplace demands integration of the firm's entire set of capabilities into a seamless system that delivers exemplary customer satisfaction, if not delight. Integrating marketing is imperative, from the top down, and with every major function: finance, operations, sales, R&D, customer service and HR. Only by creating Total Integrated Marketing, ensuring that everyone in the organization has one paramount goal to get and keep customers can success be achieved. The authors provide a wealth of marketing tips and innovations that readers can easily adapt to their own businesses and revealing cases that lift the lid on good and bad practice around the world.
Author | : William Charles Johnson |
Publisher | : |
Total Pages | : 276 |
Release | : 1996 |
Genre | : Marketing |
ISBN | : 9789813046801 |