Marketing Womens Health Care
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Author | : Institute of Medicine |
Publisher | : National Academies Press |
Total Pages | : 287 |
Release | : 2001-07-02 |
Genre | : Medical |
ISBN | : 0309132975 |
It's obvious why only men develop prostate cancer and why only women get ovarian cancer. But it is not obvious why women are more likely to recover language ability after a stroke than men or why women are more apt to develop autoimmune diseases such as lupus. Sex differences in health throughout the lifespan have been documented. Exploring the Biological Contributions to Human Health begins to snap the pieces of the puzzle into place so that this knowledge can be used to improve health for both sexes. From behavior and cognition to metabolism and response to chemicals and infectious organisms, this book explores the health impact of sex (being male or female, according to reproductive organs and chromosomes) and gender (one's sense of self as male or female in society). Exploring the Biological Contributions to Human Health discusses basic biochemical differences in the cells of males and females and health variability between the sexes from conception throughout life. The book identifies key research needs and opportunities and addresses barriers to research. Exploring the Biological Contributions to Human Health will be important to health policy makers, basic, applied, and clinical researchers, educators, providers, and journalists-while being very accessible to interested lay readers.
Author | : Eric Berkowitz |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 536 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 0763783331 |
Health Sciences & Professions
Author | : Berkowitz |
Publisher | : Jones & Bartlett Publishers |
Total Pages | : 609 |
Release | : 2016-08-15 |
Genre | : Business & Economics |
ISBN | : 1284094316 |
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author | : Eric N. Berkowitz |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 452 |
Release | : 2006 |
Genre | : Education |
ISBN | : 9780763783501 |
Health Sciences & Professions
Author | : Deitra Leonard Lowdermilk |
Publisher | : |
Total Pages | : 1224 |
Release | : 2007 |
Genre | : CD-ROMs |
ISBN | : |
Accompanying CD-ROM contains ... "case studies, clinical thinking questions, videos, animations, a care plan constructor, illustrated skills, English-Spanish translations, and an audio glossary."--Page 4 of cover.
Author | : Mary Hunter |
Publisher | : Taylor & Francis |
Total Pages | : 168 |
Release | : 2024-08-26 |
Genre | : Medical |
ISBN | : 1040104312 |
This compelling collection of essays examines how historically significant marketing schemes have profoundly impacted women’s health and healthcare across the world. Written by scholars and activists from a range of disciplines, including law, sociology, and the health sciences, the book spotlights a range of products that have had a damaging impact on women’s health, laying bare the values and assumptions engrained within the marketing campaigns that promoted them. Examples include the advertisement of household and personal care products that expose users to toxic chemicals, empowerment messaging to persuade women to use tobacco products in low- and middle-income countries, and the deceptive marketing of benzodiazepines and opioids that disproportionately impacts women and their families. A powerful critique of the unethical and paternalistic approach of some corporations, this book will find readers among students taking courses in Public Health, Allied Health, Gender Studies, Sociology, and beyond, as well as interested professionals and lay readers.
Author | : Philip Kotler |
Publisher | : John Wiley & Sons |
Total Pages | : 418 |
Release | : 2021-02-17 |
Genre | : Medical |
ISBN | : 1118355830 |
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Author | : Victoria Maizes |
Publisher | : Oxford University Press |
Total Pages | : 713 |
Release | : 2010-02-26 |
Genre | : Medical |
ISBN | : 0199702624 |
Women have made it clear that they desire a broader, integrative approach to their care. Here, for the first time, Integrative Women's Health weaves together the best of conventional treatments with mind-body interventions, nutritional strategies, herbal therapies, dietary supplements, acupuncture, and manual medicine, providing clinicians with a roadmap for practicing comprehensive integrative care. Presenting the best evidence in a concise, accessible format, and written exclusively by female clinicians, this text addresses many aspects of women's health, including feminine perspectives on aging, spirituality and sexuality, specific recommendations for the treatment of cardiovascular disease, rheumatoid arthritis, HIV, headaches, multiple sclerosis, depression, anxiety, and cancer, as well as integrative approaches to premenstrual syndrome, pregnancy, menopause, fibroids, and endometriosis. Homeopathic, Ayurvedic and traditional Chinese medicine practitioners provide insight into the ways in which these systems manage reproductive conditions. As leading educators in integrative medicine, editors Dr. Maizes and Dr. Low Dog demonstrate how clinicians can implement their recommendations in practice, but they also go beyond practical care to examine how to motivate patients, enhance a health history, and understand the spiritual dimensions of healing.
Author | : Philip D. Cooper |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 548 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : 9780834205277 |
Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.
Author | : Nada L. Stotland |
Publisher | : American Psychiatric Pub |
Total Pages | : 674 |
Release | : 2008-11-01 |
Genre | : Medical |
ISBN | : 1585628069 |
In the decade since the first edition of this work was published, an incredible array of reproductive technologies and associated issues has emerged. Obstetricians and gynecologists are hard-pressed to deal with the startling breadth and depth of these issues, which require mastery over a daunting combination of ever-increasing scientific knowledge, technical skills, long hours, legal liability, and exposure to clinical situations of overwhelming emotional intensity. Psychiatrists have a vital role to play in helping obstetricians and gynecologists cope with a host of problems whose resolutions require not just technical skill, but also knowledge of biology, psychology, sociology, anthropology, ethics, and law. For example, to design and implement strategies to reduce the transmission of HIV, psychiatrists could work with public health workers to incorporate the psychology, sociology, and anthropology of female reproductive behavior. Psychiatrists could likewise improve the diagnosis and treatment of breast and pelvic malignancies by elucidating the factors that deter women from self-examination and regular medical screening and enhance treatment compliance. Divided into three sections, this clinical and theoretical sourcebook addresses every major area of contemporary concern. Pregnancy covers topics from the psychology of normal gestation to physical and psychiatric complications during and after pregnancy, including new prenatal diagnostic techniques and the dynamic issues that emerge when abnormalities are detected, and the use of psychotropic drugs and electroconvulsive therapy in pregnant and lactating patients. Gynecology discusses not only common gynecologic problems but also more controversial issues such as induced abortion and the new reproductive technologies, including the role of the menstrual cycle in exacerbating and precipitating psychologic symptoms, the psychiatric aspects of menopause, the assessment and management of chronic pelvic pain, the psychosocial concomitants of gynecologic malignancies and the emotional demands on the oncology team, and the special implications of HIV/AIDS. General Issues offers a broad, balanced view of topics rarely found in the literature, such as men's reactions to women's reproductive events, substance abuse and eating disorders, sexual and physical abuse (often part of the histories of patients with personality disorders and posttraumatic stress disorders), ethical and legal issues, and health care for lesbian patients. Of special significance is Dr. Stotland's chapter on how consultation-liaison services are provided to obstetrics and gynecology services. This practical and scholarly volume is exceptionally useful as a teaching reference for medical and other health care students and residents in psychiatry and obstetrics and gynecology. It also provides a valuable resource for the clinician working to improve the psychological well-being of women patients.