Marketing Without Money
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| Author | : Jessie Paul |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 278 |
| Release | : 2021-12-30 |
| Genre | : Business & Economics |
| ISBN | : 9389611520 |
Marketing does not entail a private conversation with a customer. Rather, it is more like a loud communication in the middle of a crowded park where passers-by and interested parties feel free to jump in. So how do you then engage with customers in a crowded marketplace as other challenges, such as diminishing marketing spend and maximising the return on the marketing investment, continue to plague marketers and leaders? But you need not worry! Help is at hand now... Marketing without Money is packed with tried-and-tested tools and techniques that have successfully worked. Bundled with the author's unique Branding House approach, it takes you through the process of building your brand. It is loaded with insights from business leaders, DIY charts, tables and pull-outs, frugal tips, examples and anecdotes for sharpening your marketing messaging. So grab a copy of Marketing without Money and win in your marketplace!
| Author | : Edward De Bono |
| Publisher | : Pennon |
| Total Pages | : 360 |
| Release | : 2004 |
| Genre | : Business enterprises |
| ISBN | : 9781877029622 |
In this book the authors "reveal how twenty of Australia's finest contemporary entrepeneurs have managed to crack new markets, with little or no initial financial backing, stealing a march under the very gaze of supremely better-resourced and well-trenched opposition". They "show how, by intuitively applying 'conceptual creativity', these entrepeneurs discover and implement new 'business, product and sevice concepts' which remove them from the competive rat race, and which create a new race in which they can lead." They "demonstrate that, while most business people are constrained by patterns of thinking to conformity with industry norms and practice, highly successful entrepeneurs deliberately challenge such convention, doggedly discovering and pioneering new concepts that previously either had not been considered or were regarded as unpromisiing." - page 16.
| Author | : Bryony Thomas |
| Publisher | : Ecademy Press |
| Total Pages | : 297 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 1908746343 |
Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.
| Author | : Jessie Paul |
| Publisher | : Tata McGraw-Hill Education |
| Total Pages | : 212 |
| Release | : 2009 |
| Genre | : |
| ISBN | : 9780070152700 |
As the real and virtual worlds have fused seamlessly, the playing field for businesses has been leveled, enabling the marketing and delivery of products and services from anywhere on the map irrespective of size, scale and location. Hence, freed from geographical, financial and demographic limitations, upstart companies can sell their wares and build their brands, outsmarting the giants.Designed to arm such Davids against Goliaths, No Money Marketing shows how an emerging brand can spot and tap into its marketing ecosystem of all stakeholders, and compete successfully with established brands for market share and mind share of consumers.
| Author | : Michael Phillips |
| Publisher | : NOLO |
| Total Pages | : 240 |
| Release | : 2005-05-31 |
| Genre | : Business & Economics |
| ISBN | : 9781413301847 |
What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks. - Tim O'Reilly, founder of O'Reilly & Associates - If you've got something to sell, this book is a valuable reference, and is one of the few marketing books I would recommend to salespeople. - Paul Tulenko, Cleveland Plain Dealer - straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers.. - Business Life- This is a recognized classic.I would estimate that 75% of the business books published since Marketing Without Advertising first appeared simply recycle ideas from this pioneering, breakthrough book.- New Age Retailer - this no-nonsense guide describes what it takes to generate sales and encourage customer loyalty...provides tips on how to create a marketing plan that will illicit enthusiastic responses from customers, and how to list products or services widely and inexpensively. - Biz Magazine - you'll have an entirely new perspective on advertising.. [This book] explains clearly and in detail how you can promote your business without advertising..The ideas are useful and well presented, of value to any business. - Bernard Kamoroff, The Essential Whole Earth Catalog - shows practical ways to increase sales with little capital investment. They show how to do it with brains, not money. Joseph R. Mancuso, Center for Entrepreneurial Management - There are good ideas here on every page. You'll find here the nitty-gritty steps you need to -- and can -- take to generate sales for your business, no matter what business it is.- Milton Moskowitz, co-author, - 100 Best Companies to Work for in America - This book rates three and one half stars. You need it! - Scripps Howard News Service - A practical planning guide. - ASBA (American Small Business Association) Today
| Author | : Craig Garber |
| Publisher | : Craig Garber |
| Total Pages | : 366 |
| Release | : 2011-05 |
| Genre | : Business & Economics |
| ISBN | : 0984125515 |
"If you are passionate about marketing, selling, or making money in business, then this is the most exciting and important book you will ever read? the strategies inside are easy to use, even if you feel "awkward" when it comes to selling and marketing - and everything is delivered in plain and simple English"--Back cover.
| Author | : Allan Dib |
| Publisher | : Page Two |
| Total Pages | : 0 |
| Release | : 2021-01-25 |
| Genre | : Business & Economics |
| ISBN | : 1989603688 |
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
| Author | : Al Lautenslager |
| Publisher | : Entrepreneur Press |
| Total Pages | : 210 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 1599185350 |
"Successful marketer Al Lautenslager takes business owners into the crowded houses of traditional and online marketing and reveals simple marketing truths to elevate their product, service, or brand above the noise, exciting their audience to take notice, take action, and get their peers, friends, fans, and followers to do the same"--
| Author | : Mary Christensen |
| Publisher | : AMACOM |
| Total Pages | : 164 |
| Release | : 2007-05-23 |
| Genre | : Business & Economics |
| ISBN | : 081440054X |
Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry. As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketing -- has turned millions of people into successful business owners. To truly reach their earning potential, network marketers need the right tools. This powerful training manual shows you how to: master the six core skills of successful network marketing sharpen their salesmanship become more persuasive build relationships overcome roadblocks radiate positive energy find and attract quality people be powerful coaches and mentors With equal parts advice and inspiration, as well as helpful worksheets and exercises, Be a Network Marketing Superstar gives network marketers the know-how and confidence they need to join the ranks of the top moneymakers.
| Author | : Jeanette Maw McMurtry |
| Publisher | : John Wiley & Sons |
| Total Pages | : 407 |
| Release | : 2022-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1119894891 |
Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
