Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 2254
Release: 2014-12-31
Genre: Business & Economics
ISBN: 1466673583

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Beyond Multi-Channel Marketing

Beyond Multi-Channel Marketing
Author: Maria Palazzo
Publisher: Emerald Group Publishing
Total Pages: 177
Release: 2020-06-17
Genre: Business & Economics
ISBN: 1838676872

Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

Marketing Vermont Ma

Marketing Vermont Ma
Author: Anonymous
Publisher: Palala Press
Total Pages: 46
Release: 2016-04-27
Genre:
ISBN: 9781354861745

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The SAGE Handbook of Social Media Marketing

The SAGE Handbook of Social Media Marketing
Author: Annmarie Hanlon
Publisher: SAGE
Total Pages: 542
Release: 2022-06-16
Genre: Business & Economics
ISBN: 1529784476

This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.

Bulletin

Bulletin
Author: United States. Bureau of Chemistry
Publisher:
Total Pages: 716
Release: 1911
Genre: Agricultural chemistry
ISBN: