Marketing Theory: Philosophy of Science Perspectives
| Author | : Ronald F. Bush |
| Publisher | : Marketing Classics Press |
| Total Pages | : 327 |
| Release | : 2011-10-15 |
| Genre | : Business & Economics |
| ISBN | : 1613112289 |
Marketing Theory Philosophy Of Science Perspectives
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The SAGE Handbook of Marketing Theory
| Author | : Pauline Maclaran |
| Publisher | : SAGE |
| Total Pages | : 546 |
| Release | : 2009-12-04 |
| Genre | : Business & Economics |
| ISBN | : 144620698X |
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Foundations of Marketing Theory
| Author | : Shelby D. Hunt |
| Publisher | : M.E. Sharpe |
| Total Pages | : 350 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780765609298 |
Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
| Author | : John C. Rogers III |
| Publisher | : Springer |
| Total Pages | : 665 |
| Release | : 2015-06-26 |
| Genre | : Business & Economics |
| ISBN | : 3319169378 |
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
| Author | : Naresh K. Malhotra |
| Publisher | : Springer |
| Total Pages | : 523 |
| Release | : 2014-11-18 |
| Genre | : Business & Economics |
| ISBN | : 3319111019 |
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
Power of Marketing
| Author | : Nelly Nailatie Ma'arif |
| Publisher | : Penerbit Salemba |
| Total Pages | : 203 |
| Release | : 2008 |
| Genre | : Marketing |
| ISBN | : 979691445X |
Darwinian Sociocultural Evolution
| Author | : Marion Blute |
| Publisher | : Cambridge University Press |
| Total Pages | : 251 |
| Release | : 2010-01-14 |
| Genre | : Science |
| ISBN | : 0521768934 |
Addresses today's major dilemmas in social scientific theory from the modern Darwinian sociocultural evolutionary approach.
Marketing Theory
| Author | : Michael J Baker |
| Publisher | : SAGE |
| Total Pages | : 449 |
| Release | : 2010-03-18 |
| Genre | : Business & Economics |
| ISBN | : 1446211045 |
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Marketing Graffiti
| Author | : Michael Saren |
| Publisher | : Routledge |
| Total Pages | : 306 |
| Release | : 2013-05-13 |
| Genre | : Business & Economics |
| ISBN | : 1136380086 |
Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically examining the wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing in its social and cultural context that we all experience. By taking this alternative approach - linking the abstract concepts to the everyday world the reader already knows -Marketing Graffiti explains marketing as consumers experience it, as active participants in it reflecting the variety in the bricollage subject that is marketing.
Theory and Reality
| Author | : Peter Godfrey-Smith |
| Publisher | : University of Chicago Press |
| Total Pages | : 412 |
| Release | : 2021-07-16 |
| Genre | : Philosophy |
| ISBN | : 022677113X |
How does science work? Does it tell us what the world is “really” like? What makes it different from other ways of understanding the universe? In Theory and Reality, Peter Godfrey-Smith addresses these questions by taking the reader on a grand tour of more than a hundred years of debate about science. The result is a completely accessible introduction to the main themes of the philosophy of science. Examples and asides engage the beginning student, a glossary of terms explains key concepts, and suggestions for further reading are included at the end of each chapter. Like no other text in this field, Theory and Reality combines a survey of recent history of the philosophy of science with current key debates that any beginning scholar or critical reader can follow. The second edition is thoroughly updated and expanded by the author with a new chapter on truth, simplicity, and models in science.
