Marketing The Best Deal In Town
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Author | : Nancy Rossiter |
Publisher | : Elsevier |
Total Pages | : 237 |
Release | : 2008-03-31 |
Genre | : Language Arts & Disciplines |
ISBN | : 1780631278 |
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself Emphasis on creativity and innovation Practical advice from practitioners on what works and what does not
Author | : Texas. Agricultural and Mechanical College, College Station. Engineering Experiment Station |
Publisher | : |
Total Pages | : 28 |
Release | : 1917 |
Genre | : Engineering |
ISBN | : |
Author | : Daniele Albertazzi |
Publisher | : Routledge |
Total Pages | : 828 |
Release | : 2013-09-13 |
Genre | : Social Science |
ISBN | : 1317865219 |
Today, arguably more than at any time in the past, media are the key players in contributing to what defines reality for the citizens of Europe and beyond. This book provides an introduction to the way that the media occupy such a position of prominence in contemporary human existence. This expanded and fully updated third edition of the bestselling The Media: An Introduction collects in one volume thirty-six specially commissioned essays to offer unrivalled breadth and depth for an introduction to the study of contemporary media. It addresses the fundamental questions about today’s media – for example, digitisation and its effects, new distribution technologies, and the implications of convergence, all set against the backdrop of a period of profound social and economic change in Europe and globally. Key features: Expert contributions on each topic Approachable, authoritative contributions provide a solid theoretical overview of the media industry and comprehensive empirical guide to the institutions that make up the media. Further Reading and related web-resource listings encourage further study. New to this edition: New five part structure provides a broad and coherent approach to media: Part 1 Understanding the Media; Part 2 What Are the Media?; Part 3 The Media Environment; Part 4 Audiences, Influences and Effects; Part 5 Media Representations. Brand new chapters on: Approaches to Media; Media Form; Models of Media Institutions; The Media in Europe; Photography; Book Publishing; Newspapers; Magazines; Radio; Television; The Internet and the Web; News Media; Economics; Policy; Public Service Broadcasting in Europe; Censorship and Freedom of Speech; Audience Research; Sexualities; Gender; Social Class; Media and Religion; The Body, Health and Illness; Nationality and Sex Acts. Other chapter topics from the last edition fully updated A wider, more comparative focus on Europe. The Media: An Introduction will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, journalism, film studies, the sociology of the media, popular culture and other related subjects.
Author | : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Energy and Power |
Publisher | : |
Total Pages | : 1052 |
Release | : 1977 |
Genre | : Energy policy |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 332 |
Release | : 1925 |
Genre | : Cities and towns |
ISBN | : |
Author | : Don Sexton |
Publisher | : John Wiley & Sons |
Total Pages | : 483 |
Release | : 2010-01-12 |
Genre | : Business & Economics |
ISBN | : 0470570067 |
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience. In Trump University Marketing 101, Second Edition, you'll learn how to: Master the basics of great marketing to grow your business Adapt your marketing strategy to difficult economic conditions Understand customers, competitors, and markets Discover your target audiences Position your product or service against the competition Create a great brand from scratch Market residential and commercial properties effectively Develop powerful marketing plans Increase customer satisfaction Price your products for maximum profit Use advertising and the Internet to promote your business Employ guerrilla marketing techniques And much more!
Author | : George Albert Field |
Publisher | : |
Total Pages | : 648 |
Release | : 1966 |
Genre | : Marketing |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 60 |
Release | : 1982-07-12 |
Genre | : |
ISBN | : |
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Author | : Sally Christie |
Publisher | : Vault Inc. |
Total Pages | : 210 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 1581312709 |
It is estimated that there are currently 90 million people working outside their country of birth. This Vault title guides you to major opportunities--from foreigh service employees and corporate transfers to English teachers and entrepreneurs.
Author | : Ken Basin |
Publisher | : Taylor & Francis |
Total Pages | : 691 |
Release | : 2024-09-19 |
Genre | : Art |
ISBN | : 1040105270 |
In this expanded and updated second edition, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive and readable overview of the business, financial, and legal structure of the U.S. television industry, as well as its deal-making norms. The Business of Television explores the basic structure and recent history of the television and streaming business, rights and talent negotiations, intellectual property, backend deals, licensing, international production, and much more. This expanded and updated second edition also features an in-depth exploration of the evolution of the streaming business, offers valuable new insights about negotiation, reflects the historic impacts of the 2020 Covid-19 pandemic and 2023 WGA and SAG-AFTRA strikes, addresses the intersection of artificial intelligence technology and intellectual property law, and provides a greater breadth and depth of technical material about a wide variety of common television deals. The book also includes breakdowns after each chapter summarizing major deal terms and points of negotiation, a significantly expanded glossary, an extensive list of referenced articles and cases, and a wealth of real-world examples to help readers put the material into context. Written for a diverse audience of working or aspiring creative professionals, executives, agents, managers, lawyers, and students, The Business of Television is the definitive reference guide for the ever-changing television industry.