Marketing Role In Economic Development
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Author | : Allan Reddy |
Publisher | : Praeger |
Total Pages | : 168 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : |
This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes the constructs of attitude, adaptation, and achievement orientation as the macro-behavioral keys of development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy. After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.
Author | : Rodney Oudan |
Publisher | : |
Total Pages | : 228 |
Release | : 2006 |
Genre | : Developing countries |
ISBN | : |
Author | : Reed Moyer |
Publisher | : |
Total Pages | : 76 |
Release | : 1965 |
Genre | : Business & Economics |
ISBN | : |
Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.
Author | : Maurice Gruber |
Publisher | : |
Total Pages | : |
Release | : 1970 |
Genre | : |
ISBN | : |
Author | : G. S. Kindra |
Publisher | : Routledge |
Total Pages | : 245 |
Release | : 2014-09-25 |
Genre | : Business & Economics |
ISBN | : 131764669X |
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author | : Erdoğan Kumcu |
Publisher | : Elsevier Limited |
Total Pages | : 376 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Author | : William F. Cass |
Publisher | : |
Total Pages | : 202 |
Release | : 1967 |
Genre | : Marketing |
ISBN | : |
Author | : Lacina Coulibaly |
Publisher | : |
Total Pages | : 174 |
Release | : 1974 |
Genre | : Developing countries |
ISBN | : |
Author | : Ronald Ralph Baker |
Publisher | : |
Total Pages | : 166 |
Release | : 1969 |
Genre | : |
ISBN | : |
Author | : Michael J Andrews |
Publisher | : University of Chicago Press |
Total Pages | : 633 |
Release | : 2022-03-17 |
Genre | : Business & Economics |
ISBN | : 022681078X |
"Innovation and entrepreneurship are ubiquitous today, both as fields of study and as starting points for conversations among experts in government and economic development. But while these areas on continue to attract public and private investments, many measurements of their resulting economic growth-including productivity growth and business dynamism-have remained modest. Why this difference? Because not all business sectors are the same, and the transformative gains of some industries have been offset by stagnation or contraction in others. Accordingly, a nuanced understanding of the economy requires a nuanced understanding of where innovation and entrepreneurship occur and where they matter. Answering these questions allows for strategic public investment and the infrastructure for economic growth.The Role of Innovation and Entrepreneurship in Economic Growth, the latest entry in the NBER conference series, seeks to codify these answers. The editors leverage industry studies to identify specific examples of productivity improvements enabled by innovation and entrepreneurship, including those from new production technologies, increased competition, new organizational forms, and other means. Taken together, the volume illuminates whether the contribution of innovation and entrepreneurship to economic growth is likely to be concentrated, be it selected sectors or more broadly"--