Marketing Research

Marketing Research
Author: Alvin C. Burns
Publisher:
Total Pages: 680
Release: 2004
Genre: Business & Economics
ISBN: 9780131494169

Practical Research

Practical Research
Author: Paul D. Leedy
Publisher:
Total Pages: 384
Release: 2013-07-30
Genre: Research
ISBN: 9781292021171

For undergraduate or graduate courses that include planning, conducting, and evaluating research. A do-it-yourself, understand-it-yourself manual designed to help students understand the fundamental structure of research and the methodical process that leads to valid, reliable results. Written in uncommonly engaging and elegant prose, this text guides the reader, step-by-step, from the selection of a problem, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. Suitable as the core text in any introductory research course or even for self-instruction, this text will show students two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally.

Research Methods and Statistics for Public and Nonprofit Administrators

Research Methods and Statistics for Public and Nonprofit Administrators
Author: Masami Nishishiba
Publisher: SAGE Publications
Total Pages: 393
Release: 2013-09-17
Genre: Political Science
ISBN: 1483301419

Research Methods and Statistics for Public and Nonprofit Administrators: A Practical Guide is a comprehensive, easy-to-read, core text that thoroughly prepares readers to apply research methods and data analysis to the professional environments of public and non-profit administration. The authors expertly incorporate original case examples to demonstrate concepts using “real actors,” facing specific scenarios, in which research methods must be applied. This unique approach—presented in language accessible to both students new to research as well as current practitioners—guides the reader in fully understanding the research options detailed throughout the text.

Exploring Research

Exploring Research
Author: Neil J. Salkind
Publisher:
Total Pages: 0
Release: 2017
Genre: Education
ISBN: 9780134238418

An informative and unintimidating look at the basics of research in the social and behavioural sciences. It makes research methods accessible for students - describing how to collect and analyse data and providing thorough instruction on how to prepare and write a research proposal and manuscript.

Applied Survey Data Analysis

Applied Survey Data Analysis
Author: Steven G. Heeringa
Publisher: CRC Press
Total Pages: 591
Release: 2017-07-12
Genre: Mathematics
ISBN: 1498761615

Highly recommended by the Journal of Official Statistics, The American Statistician, and other journals, Applied Survey Data Analysis, Second Edition provides an up-to-date overview of state-of-the-art approaches to the analysis of complex sample survey data. Building on the wealth of material on practical approaches to descriptive analysis and regression modeling from the first edition, this second edition expands the topics covered and presents more step-by-step examples of modern approaches to the analysis of survey data using the newest statistical software. Designed for readers working in a wide array of disciplines who use survey data in their work, this book continues to provide a useful framework for integrating more in-depth studies of the theory and methods of survey data analysis. An example-driven guide to the applied statistical analysis and interpretation of survey data, the second edition contains many new examples and practical exercises based on recent versions of real-world survey data sets. Although the authors continue to use Stata for most examples in the text, they also continue to offer SAS, SPSS, SUDAAN, R, WesVar, IVEware, and Mplus software code for replicating the examples on the book’s updated website.

Where to Play

Where to Play
Author: Marc Gruber
Publisher: Pearson UK
Total Pages: 236
Release: 2017-09-27
Genre: Business & Economics
ISBN: 1292178930