Marketing Public Transit

Marketing Public Transit
Author: Chris Lovelock
Publisher: Praeger
Total Pages: 248
Release: 1987-11-17
Genre: Business & Economics
ISBN:

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Transit Advertising Revenue

Transit Advertising Revenue
Author: Beverly R. Silverberg
Publisher: Transportation Research Board
Total Pages: 68
Release: 1998
Genre: Transportation
ISBN: 9780309061216

Offers information from selected North American and other transit agencies about the existing environment for advertising on transit property and describes agency experiences. It also explores innovative revenue-generating practices.

A Handbook

A Handbook
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
Total Pages: 212
Release: 1998
Genre: Transportation
ISBN: 9780309062688

Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.

Human Transit

Human Transit
Author: Jarrett Walker
Publisher: Island Press
Total Pages: 256
Release: 2012-07-29
Genre: Transportation
ISBN: 1610911741

Public transit is a powerful tool for addressing a huge range of urban problems, including traffic congestion and economic development as well as climate change. But while many people support transit in the abstract, it's often hard to channel that support into good transit investments. Part of the problem is that transit debates attract many kinds of experts, who often talk past each other. Ordinary people listen to a little of this and decide that transit is impossible to figure out. Jarrett Walker believes that transit can be simple, if we focus first on the underlying geometry that all transit technologies share. In Human Transit, Walker supplies the basic tools, the critical questions, and the means to make smarter decisions about designing and implementing transit services. Human Transit explains the fundamental geometry of transit that shapes successful systems; the process for fitting technology to a particular community; and the local choices that lead to transit-friendly development. Whether you are in the field or simply a concerned citizen, here is an accessible guide to achieving successful public transit that will enrich any community.

Transit Markets of the Future

Transit Markets of the Future
Author: Sandra Rosenbloom
Publisher: Transportation Research Board
Total Pages: 204
Release: 1998
Genre: Choice of transportation
ISBN: 9780309062534

Examines the effects of current trends (e.g., demographic, economic, social, land use, and transport policy) and trends expected over the next 15 years on current and future transit markets. Although many of these trends are not favorable to public transit, a number are identified that provide opportunities for maintaining current transit markets and creating new, expanded, or different transit markets. The report identifies 40 transit service concepts that appear to offer the most effective means of adjusting to these societal trends.

BART

BART
Author: Michael C. Healy
Publisher: Heyday.ORIM
Total Pages: 426
Release: 2013-01-01
Genre: Transportation
ISBN: 1597143812

An insider’s “indispensible” behind-the-scenes history of the transit system of San Francisco and surrounding counties (Houston Chronicle). In the first-ever history book about BART, longtime agency spokesman Michael C. Healy gives an insider’s account of the rapid transit system’s inception, hard-won approval, construction, and operations, warts and all. With a master storyteller’s wit and sharp attention to detail, Healy recreates the politically fraught venture to bring a new kind of public transit to the West Coast. What emerges is a sense of the individuals who made (and make) BART happen. From tales of staying up until 3:00 a.m. with BART pioneers Bill Stokes and Jack Everson to hear the election results for the rapid transit vote to stories of weathering scandals, strikes, and growing pains, this look behind the scenes of an iconic, seemingly monolithic structure reveals people at their most human—and determined to change the status quo. “The Metro. The T. The Tube. The world's most famous subway systems are known by simple monikers, and San Francisco's BART belongs in that class. Michael C. Healy delivers a tour-de-force telling of its roots, hard-fought approval, and challenging construction that will delight fans of American urban history.”—Doug Most, author of The Race Underground: Boston, New York, and the Incredible Rivalry That Built America's First Subway