Marketing Politico Brasileiro
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| Author | : Lynda Lee Kaid |
| Publisher | : SAGE Publications |
| Total Pages | : 505 |
| Release | : 2006-06-14 |
| Genre | : Political Science |
| ISBN | : 1452261547 |
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
| Author | : Christina Holtz-Bacha |
| Publisher | : Taylor & Francis |
| Total Pages | : 439 |
| Release | : 2017-02-24 |
| Genre | : Political Science |
| ISBN | : 1317439783 |
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
| Author | : Gustavo Gomes de Matos |
| Publisher | : Editora Manole |
| Total Pages | : 163 |
| Release | : |
| Genre | : |
| ISBN | : 8520441467 |
A estratégia da Comunicação Aberta concretiza-se quando o ser humano encontra, em si mesmo, as respostas para os dilemas que o atormentam e o impedem de evoluir; quando o profissional percebe a força empreendedora da sua vocação e incrível potencial para o aperfeiçoamento contínuo; quando a empresa volta-se para o seu corpo funcional, buscando a fonte segura de soluções para o seu crescimento sustentado; quando as lideranças políticas passam a escutar os cidadãos, a fim de fundamentar ações (políticas públicas) e medidas em prol do progresso de todos, sem nenhum tipo de exclusão. É pelo caminho da comunicação que evoluímos, com desenvoltura, no ambiente organizacional, na sociedade e, principalmente, em nosso universo interior. Editora Manole
| Author | : Sandra Botero |
| Publisher | : Cambridge University Press |
| Total Pages | : 363 |
| Release | : 2022-08-25 |
| Genre | : Political Science |
| ISBN | : 1009103415 |
Latin America was one of the earliest and most enthusiastic adopters of what has come to be known as the judicialization of politics - the use of law and legal institutions as tools of social contestation to curb the abuse of power in government, resolve policy disputes, and enforce and expand civil, political, and socio-economic rights. Almost forty years into this experiment, The Limits of Judicialization brings together a cross-disciplinary group of scholars to assess the role that law and courts play in Latin American politics. Featuring studies of hot-button topics including abortion, state violence, judicial corruption, and corruption prosecutions, this volume argues that the institutional and cultural changes that empowered courts, what the editors call the 'judicialization superstructure,' often fall short of the promise of greater accountability and rights protection. Illustrative and expansive, this volume offers a truly interdisciplinary analysis of the limits of judicialized politics.
| Author | : Wendy Hunter |
| Publisher | : Cambridge University Press |
| Total Pages | : 257 |
| Release | : 2010-09-13 |
| Genre | : Political Science |
| ISBN | : 1139492667 |
Drawing on historical institutionalism and strategic frameworks, this book analyzes the evolution of the Workers' Party between 1989, the year of Lula's first presidential bid, and 2009, when his second presidential term entered its final stretch. The book's primary purpose is to understand why and how the once-radical Partido dos Trabalhadores (PT) moderated the programmatic positions it endorsed and adopted other aspects of a more catch-all electoral strategy, thereby increasing its electoral appeal. At the same time, the book seeks to shed light on why some of the PT's distinctive normative commitments and organizational practices have endured in the face of adaptations aimed at expanding the party's vote share. The conclusion asks whether, in the face of these changes and continuities, the PT can still be considered a mass organized party of the left.
| Author | : John G. Geer |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 908 |
| Release | : 2004-07-21 |
| Genre | : Political Science |
| ISBN | : 1576079120 |
Covering the intricate facets of America's most important democratic tradition, this book serves as an important resource to understand how citizens' views are translated into governmental action. Public Opinion and Polling around the World presents a thorough review of public opinion from its roots in colonial America to its role in today's emerging democracies. More than 100 entries prepared by top scholars examine the 200-year history of public opinion, measurement methodologies with an emphasis on telephone interviews and Internet polls, and key figures like George Gallup and Elmo Roper, who created their own polling systems. An analysis of theories compares schools of thought from the fields of psychology, sociology, and economics and explores how people form opinions. A fascinating snapshot of the public's current views on economic issues, foreign policy, gender, gay rights, and other hot-button topics observes patterns across genders, race, ethnic origins, class, and religion in regions all over the world. Students, academicians, and political observers will discover answers to such questions as, "does public opinion shape the behavior of government?"
| Author | : Cloves Luiz Pereira Oliveira |
| Publisher | : Springer Nature |
| Total Pages | : 557 |
| Release | : |
| Genre | : |
| ISBN | : 3031399048 |
| Author | : Darren G. Lilleker |
| Publisher | : |
| Total Pages | : 264 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : |
Political marketing is becoming a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair. This work considers the problems with the market-oriented approach, examining the difficulties faced by New Labour in government.
| Author | : |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2022 |
| Genre | : Campaign management |
| ISBN | : 9786556470719 |
| Author | : Joseph Earl Sweigart |
| Publisher | : |
| Total Pages | : 192 |
| Release | : 1980 |
| Genre | : Coffee industry |
| ISBN | : |
