Political Marketing

Political Marketing
Author: Jennifer Lees-Marshment
Publisher: Routledge
Total Pages: 315
Release: 2009-09-10
Genre: Business & Economics
ISBN: 1134084110

Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.

Campaigning in the Twenty-First Century

Campaigning in the Twenty-First Century
Author: Dennis W. Johnson
Publisher: Routledge
Total Pages: 206
Release: 2011-01-31
Genre: Political Science
ISBN: 113596811X

So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.

Political Marketing

Political Marketing
Author: Kostas Gouliamos
Publisher: Routledge
Total Pages: 340
Release: 2013-11-12
Genre: Political Science
ISBN: 1135013373

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

"The Power of Positive Thinking "

Author: Norman Vincent Peale
Publisher: ببلومانيا للنشر والتوزيع
Total Pages: 200
Release: 1956
Genre: Business & Economics
ISBN:

"This book is written with the sole objective of helping the reader achieve a happy, satisfying, and worthwhile life." -- Norman Vincent Peale The precursor to The Secret, The Power of Positive Thinking has helped millions of men and women to achieve fulfillment in their lives. In this phenomenal bestseller, Dr. Peale demonstrates the power of faith in action. With the practical techniques outlined in this book, you can energize your life -- and give yourself the initiative needed to carry out your ambitions and hopes. You'll learn how to: Expect the best and get it Believe in yourself and in everything you do Develop the power to reach your goals Break the worry habit and achieve a relaxed life Improve your personal and professional relationships Assume control over your circumstances Be kind to yourself

The Big Lie

The Big Lie
Author: Jonathan Lemire
Publisher: Flatiron Books
Total Pages: 312
Release: 2022-07-26
Genre: Political Science
ISBN: 1250819636

INSTANT NEW YORK TIMES BESTSELLER From the WHITE HOUSE BUREAU CHIEF OF POLITICO and the host of MSNBC's WAY TOO EARLY comes a probing and illuminating analysis of the current state of American politics, democracy, and elections. “[Lemire] has done his homework.” –The Guardian Jonathan Lemire uncovers that “The Big Lie,” as it’s been termed, isn’t just about the 2020 election. It's become a political philosophy that has only further divided the two parties. Donald Trump first tried it out in 2016, at an August rally in Ohio. He said that perhaps he wouldn’t accept the election results in his race against Hillary Clinton, that the election was “rigged.” He didn’t have to challenge the result that year, but the stage was set. When he lost in 2020, he started the lie back up again and to devastating results: an insurrection at the Capitol in January 2021. In the more than five tumultuous, paradigm-shifting years of Donald Trump’s presidency and beyond, his near-constant lying has become a fixture of political life. It is inextricably linked with how his party behaves, how the Democrats respond to it, and how he remains relevant, even after a decisive loss in 2020. Jonathan Lemire brings his connections, profile, and dogged reportorial instincts to bear in his first book that explores how this phenomenon shapes our politics. Written with sharp political insight and detailed with dozens of interviews, The Big Lie is the first book to examine this unprecedented and tenuous moment in our nation’s politics.

The Marketing Revolution in Politics

The Marketing Revolution in Politics
Author: Bruce I. Newman
Publisher: University of Toronto Press
Total Pages: 218
Release: 2016-01-08
Genre: Business & Economics
ISBN: 1442669748

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today’s presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.

Political Marketing in the United States

Political Marketing in the United States
Author: Jennifer Lees-Marshment
Publisher:
Total Pages: 0
Release: 2014
Genre: POLITICAL SCIENCE
ISBN: 9780415632867

Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

The Branding of Right-Wing Activism

The Branding of Right-Wing Activism
Author: Khadijah Costley White
Publisher: Oxford University Press
Total Pages: 339
Release: 2018-08-02
Genre: Language Arts & Disciplines
ISBN: 0190879343

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

Campaigns and Elections

Campaigns and Elections
Author: Stephen K. Medvic
Publisher: Routledge
Total Pages: 387
Release: 2017-11-21
Genre: Political Science
ISBN: 1351673645

Stephen Medvic’s Campaigns and Elections is a comprehensive yet compact core text that addresses two distinct but related aspects of American electoral democracy—both the processes that constitute campaigns and elections and the players who are involved. In addition to balanced coverage of process and actors, it also gives equal billing to both campaigns and elections, and covers contests for legislative and executive positions at the national and state and local levels, including issue-oriented campaigns of note. The book opens by providing students with the conceptual distinctions between what happens in an election and the campaigning that precedes it. Significant attention is devoted to setting up the context for these campaigns and elections by covering the rules of the game in the American electoral system as well as aspects of election administration and the funding of elections. Then the book systematically covers the actors at every level—candidates and their organizations, parties, interest groups, the media, and voters—and the macro level aspects of campaigns such as campaign strategy and determinants of election outcomes. The book concludes with a big picture assessment of campaign ethics and implications of the "permanent campaign". New to the Third Edition Fully updated through the 2016 elections. Questions the "party decides" theory of the nomination process in light of the Trump Republican candidacy. Covers campaign finance laws and practice emanating from both Citizens United and McCutcheon. Critically examines restrictive voting laws in place for the first time in the 2016 presidential election. Looks at new automatic voter registration as well as registration removals. Expands coverage of media effects on campaigns at every stage, including social media. Draws upon recent research on new campaign technologies and of the science of campaigning.