Marketing Performance Assessment
| Author | : Thomas V. Bonoma |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 230 |
| Release | : 1988 |
| Genre | : Business & Economics |
| ISBN | : |
Marketing Performance Assessment
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The Marketing Performance Blueprint
| Author | : Paul Roetzer |
| Publisher | : John Wiley & Sons |
| Total Pages | : 260 |
| Release | : 2014-08-04 |
| Genre | : Business & Economics |
| ISBN | : 1118883438 |
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
Transforming Performance Measurement
| Author | : Dean Spitzer |
| Publisher | : AMACOM |
| Total Pages | : 312 |
| Release | : 2007-02-09 |
| Genre | : Business & Economics |
| ISBN | : 0814430090 |
Performance improvement thought leader Dean Spitzer explains why performance measurement should be less about calculations and analysis and more about the crucial social factors that determine how well the measurements get used. Transforming Performance Measurement presents a breakthrough approach that will not only significantly reduce those dysfunctions, but also promote alignment with business strategy, maximize cross-enterprise integration, and help everyone to work collaboratively to drive value throughout your organization. Spitzer’s "socialization of measurement" process focuses on learning and improvement from measurement, and on the importance of asking such questions as: How well do our measures reflect our business model? How successfully are they driving our strategy? What should we be measuring and not measuring? Are the right people having the right measurement discussions? Performance measurement is a dynamic process that calls for an awareness of the balance necessary between seemingly disparate ideas: the technical and the social aspects of performance measurement. This book gives you assessment tools to gauge where you are now and a roadmap for moving, with little or no disruption, to a more "transformational" and mature measurement system. The book also provides 34 TMAPs, Transformational Measurement Action Plans, which suggest both well-accepted and "emergent" measures (in areas such as marketing, human resources, customer service, knowledge management, productivity, information technology, research and development, costing, and more) that you can use right away. Transforming Performance Measurement tells you not only what to measure, but how to do it -- and in what context -- to make a truly transformational difference in your enterprise.
Marketing Accountability for Marketing and Non-Marketing Outcomes
| Author | : V. Kumar |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 273 |
| Release | : 2021-09-27 |
| Genre | : Business & Economics |
| ISBN | : 1838675655 |
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Learning and Performance Assessment: Concepts, Methodologies, Tools, and Applications
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1792 |
| Release | : 2019-10-11 |
| Genre | : Education |
| ISBN | : 1799804216 |
As teaching strategies continue to change and evolve, and technology use in classrooms continues to increase, it is imperative that their impact on student learning is monitored and assessed. New practices are being developed to enhance students’ participation, especially in their own assessment, be it through peer-review, reflective assessment, the introduction of new technologies, or other novel solutions. Educators must remain up-to-date on the latest methods of evaluation and performance measurement techniques to ensure that their students excel. Learning and Performance Assessment: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines emerging perspectives on the theoretical and practical aspects of learning and performance-based assessment techniques and applications within educational settings. Highlighting a range of topics such as learning outcomes, assessment design, and peer assessment, this multi-volume book is ideally designed for educators, administrative officials, principals, deans, instructional designers, school boards, academicians, researchers, and education students seeking coverage on an educator’s role in evaluation design and analyses of evaluation methods and outcomes.
Decision Management: Concepts, Methodologies, Tools, and Applications
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 2350 |
| Release | : 2017-01-30 |
| Genre | : Business & Economics |
| ISBN | : 152251838X |
The implementation of effective decision making protocols is crucial in any organizational environment in modern society. Emerging advancements in technology and analytics have optimized uses and applications of decision making systems. Decision Management: Concepts, Methodologies, Tools, and Applications is a compendium of the latest academic material on the control, support, usage, and strategies for implementing efficient decision making systems across a variety of industries and fields. Featuring comprehensive coverage on numerous perspectives, such as data visualization, pattern analysis, and predictive analytics, this multi-volume book is an essential reference source for researchers, academics, professionals, managers, students, and practitioners interested in the maintenance and optimization of decision management processes.
Marketing Performance Assessment
| Author | : Flora Kokkinaki |
| Publisher | : |
| Total Pages | : 44 |
| Release | : 1999 |
| Genre | : Consumer behavior |
| ISBN | : |
Business Performance Measurement
| Author | : Andy Neely |
| Publisher | : Cambridge University Press |
| Total Pages | : 386 |
| Release | : 2002-03-07 |
| Genre | : Business & Economics |
| ISBN | : 9780521803427 |
A multidisciplinary book on performance measurement that will appeal to students, researchers and managers.
Marketing ROI
| Author | : James Lenskold |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 287 |
| Release | : 2003-08-22 |
| Genre | : Business & Economics |
| ISBN | : 0071436103 |
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.
Marketing and the Bottom Line
| Author | : Tim Ambler |
| Publisher | : Addison Wesley Longman |
| Total Pages | : 0 |
| Release | : 2000 |
| Genre | : Corporate profits |
| ISBN | : 9780273642480 |
This is a marketing book unlike any other marketing book. It is really written for financial officers. In fact, at one point, author Tim Ambler actually recommends turning responsibility for marketing metrics over to the finance department. That emphasis on a hard-nosed, bottom line orientation is novel and refreshing. Ambler recognizes that one of the biggest problems marketers inflict on themselves is their failure to establish and demonstrate that money spent on marketing really does matter to the financial performance of a business. With comprehensive attention to detail, he is careful to present most of the current thinking on how to measure the value of investments in marketing. Unfortunately, his style is dense, so much of what he says may take non-experts several readings to clarify. getAbstract.com is grateful that his helpful executive summary goes some way toward mitigating this problem and highly recommends his comprehensive and informative material - however, an editor as ruthless as a CFO might benefit the book's own bottom line.
