Marketing Peace
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| Author | : Paromita Goswami |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 160 |
| Release | : 2017-08-21 |
| Genre | : Political Science |
| ISBN | : 1527500861 |
Religious terrorism accounted for 66% of all deaths from terror attacks in 2013. Using religion as a trump-card for justification of violence has increased sharply since 2000, significantly overtaking political and nationalist separatist movements. There has, however, been no serious attempt to understand how peace can be offered as an alternative product to violence, if it was handled by commercial marketers. If a presidential candidate, sportsperson, detergents or banking services can be marketed, can peace be marketed too? This book argues that social marketing, which uses commercial marketing principles for social good, may make a significant contribution to encouraging peace. The book unearths the subconscious metaphorical frames utilised by Christians in their conceptualisations of Muslims in the US, and vice versa, through a two-fold approach. Firstly, ethnographic field-work is used to gain the trust of the community and to understand the lived-in experience of community members in their natural social setting. Secondly, the Zaltman Metaphor Elicitation Technique (ZMET) is adopted as a tool to discern the metaphorical lens that Christians and Muslims use to view each other. The study suggests how this metaphorical lens of framing may help in designing more effective interventions that would fundamentally alter the mechanism of ‘contact’ between rival majority and minority religious groups in conflict.
| Author | : Nedelea, Alexandru-Mircea |
| Publisher | : IGI Global |
| Total Pages | : 322 |
| Release | : 2018-12-07 |
| Genre | : Political Science |
| ISBN | : 1522574654 |
War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.
| Author | : |
| Publisher | : ReadHowYouWant.com |
| Total Pages | : 422 |
| Release | : 2008 |
| Genre | : Conflict management |
| ISBN | : 1427087601 |
| Author | : Thomas C. Kinnear |
| Publisher | : American Marketing Association |
| Total Pages | : 188 |
| Release | : 1984-05 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Christopher O. Blum |
| Publisher | : Sophia Institute Press |
| Total Pages | : 193 |
| Release | : 2017-08-11 |
| Genre | : Psychology |
| ISBN | : 1622823818 |
These past two decades, modern technology has brought into being scores of powerful challenges to our interior peace and well-being. We’re experiencing a worldwide crisis of attention in which information overwhelms us, corrodes true communion with others, and leaves us anxious, unsettled, bored, isolated, and lonely. These pages provide the time-tested antidote that enables you to regain an ordered and peaceful mind in a technologically advanced world. Drawing on the wisdom of the world’s greatest thinkers, including Plato, Aristotle, St. Augustine, and St. Thomas Aquinas, these pages help you identify – and show you how to cultivate – the qualities of character you need to survive in our media-saturated environment. This book offers a calm, measured, yet forthright and effective approach to regaining interior peace. Here you’ll find no argument for retreat from the modern world; instead these pages provide you with a practical guide to recovering self-mastery and interior peace through wise choices and ordered activity in the midst of the world’s communication chaos. Are you increasingly frustrated and perplexed in this digital age? Do you yearn for a mind that is more focused and a soul able to put down that IPhone and simply rejoice in the good and the true? It’s not hard to do. The saints and the wise can show you how; this book makes their counsel available to you.
| Author | : Kamal Taori |
| Publisher | : Concept Publishing Company |
| Total Pages | : 280 |
| Release | : 2003 |
| Genre | : Cottage industries |
| ISBN | : 9788180690099 |
The Need For Compiling Some Studies On Marketing Has Been Felt In The Light Of New Economic Policy. By Analysing The Swot, The Strength Weaknesses, Oppurtunities And Threats Of The Sector, This Book Is Able To Fully Grasp The Potentials.
| Author | : Jack L. Treynor |
| Publisher | : John Wiley & Sons |
| Total Pages | : 566 |
| Release | : 2011-07-13 |
| Genre | : Business & Economics |
| ISBN | : 1118160703 |
Praise for TREYNOR ON INSTITUTIONAL INVESTING "Jack Treynor has a mind of his own. I mean that as the highest compliment. Jack Treynor sees what no one else sees, thinks what no one else thinks, explains what no one else explains. You will learn more in fifteen minutes with Jack Treynor than in a full hour with most pundits. You will work hard but you will see things, think things, and understand things as never before. This book is a most valuable treasure, gleaming with Jack Treynor's brilliance." -Peter L. Bernstein, author, Capital Ideas Evolving "Vintage Treynor. This is a must-own reference for anyone involved in institutional asset management. It assembles - in one place - many of the important insights of one of the most provocative and creative players in the finance world over the past half-century." -Robert D. Arnott, Chairman, Research Affiliates, and Former Editor, Financial Analysts Journal "As a practicing investment manager, Treynor always preferred brilliance to soundness. Identifying the flaws in conventional thinking, he shows both the theorist and the practitioner where to invest time in their search for excess return." -Perry Mehrling, Professor of Economics, Barnard College, Columbia University, author, Fischer Black and the Revolutionary Idea of Finance "Jack Treynor's new book brings together a lifetime of exploring the important questions surrounding the sophisticated investor's task. Readers of Treynor on Institutional Investing will be richly rewarded by the insights the author has developed about both the practical and the conceptual keys to successful investing." -Samuel L. Hayes, III, Jacob Schiff Professor of Investment Banking Emeritus, Harvard Business School
| Author | : Alexander L. Fattal |
| Publisher | : University of Chicago Press |
| Total Pages | : 325 |
| Release | : 2018-12-10 |
| Genre | : Social Science |
| ISBN | : 022659064X |
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
| Author | : John O'Shaughnessy |
| Publisher | : Routledge |
| Total Pages | : 935 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317646002 |
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
| Author | : Paul Baines |
| Publisher | : SAGE |
| Total Pages | : 931 |
| Release | : 2019-11-25 |
| Genre | : Social Science |
| ISBN | : 1526486237 |
The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context
