Guerrilla P.R.

Guerrilla P.R.
Author: Michael Levine
Publisher: Harper Collins
Total Pages: 260
Release: 1994-01-07
Genre: Business & Economics
ISBN: 0887306640

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.

Ethics, Misconduct and the Financial Services Industry

Ethics, Misconduct and the Financial Services Industry
Author: Barbara Fryzel
Publisher: Routledge
Total Pages: 153
Release: 2020-12-28
Genre: Business & Economics
ISBN: 1000337685

This book explores how ethics and the moral context of business have evolved historically in inf luential management theories and concepts. It looks at how managerial thought accommodates morality, values, and ethics and demonstrates the emerging patterns of ethical conduct to illustrate how moral aspects of management and organizational practice can become peripheral. The author examines a diverse range of data sources such as the most seminal books in management and academic papers published in the mainstream academic literature. The readings selected in the process are subject to critical analysis and are complemented by an exploratory study of the financial services industry, based on semistructured in-depth interviews. The uniqueness of the proposed approach comes first from the consolidation of many perspectives such as management, organization studies, and business anthropology rather than focusing on one particular subdiscipline; second, from using a mixed methodology, combining literature reviews with empirical, exploratory research based on interviews; and third from including a narrative context in the analysis and proposed future theory framework. This book will appeal to students, researchers, and scholars who teach ethics in the fields of economics or business. It is useful for advancing theory and research on moral management and as a resource for management practitioners looking to create business practices fostering moral sensitivity. Those interested in setting future development directions may also find the proposed consolidation of theoretical and empirical evidence valuable for the design of future policies.

Grow to Greatness

Grow to Greatness
Author: Edward Hess
Publisher: Stanford University Press
Total Pages: 298
Release: 2012-04-25
Genre: Business & Economics
ISBN: 0804781907

Simply put, most entrepreneurial start-ups fail. Those fortunate enough to succeed then face a second, major challenge: how to grow. This book focuses on the key questions an entrepreneur must answer in order to grow a business. Based on extensive research of more than fifty successful growth companies, Grow to Greatness discusses the top ten growth challenges and how to overcome them. Author Edward D. Hess dispels the myth that businesses must grow or die. Growth can create value. But, too much growth too fast outstrips effective processes, controls, or management capacity. Viewing growth as "recurring change," Grow to Greatness lays out a framework for how to approach business development—and how to manage its risks and pace. The book then takes readers through chapters that explore whether the time is right to grow, how to do it, and how to manage the vital reality that growth requires the right leadership, culture, and people. Uniquely, this book aims to prepare readers for the day-to-day reality of growth, offering up the lived experiences of eleven entrepreneurs. Six workshops to assess where readers stand now and a suite of templates that will prove to be useful over time help bring the book's teachings to life. After reading this book, entrepreneurs will have a real understanding of their readiness to grow and place in the growth cycle, as well as a concrete action plan for where to take their businesses next. Many books address how to start a business, but this is a unique, go-to resource for readers who want to learn how to thrive beyond the start-up phase.

On Guerrilla Warfare

On Guerrilla Warfare
Author: Mao Tse-tung
Publisher: Courier Corporation
Total Pages: 130
Release: 2012-03-06
Genre: History
ISBN: 0486119572

The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.

Curriculum for a New Millennium

Curriculum for a New Millennium
Author: Wilma S. Longstreet
Publisher: Pearson
Total Pages: 424
Release: 1992
Genre: Education
ISBN:

Suggests a number of different approaches to curriculum design that would open up possibilities of what is studied and how it is studied.

Film & Video Marketing

Film & Video Marketing
Author: Michael Wiese
Publisher: Michael Wiese Productions
Total Pages: 516
Release: 1989
Genre: Business & Economics
ISBN:

In the highly competitive film and video markets, conceiving an idea worthy of production is half the battle. This insider's book shares industry techniques one can use to sell investors, exhibitors, distributors, home video suppliers, wholesalers, retailers, and the buying public. Lightning Print on Demand Title