Marketing Partyzancki
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Author | : Barbara Fryzel |
Publisher | : Routledge |
Total Pages | : 153 |
Release | : 2020-12-28 |
Genre | : Business & Economics |
ISBN | : 1000337685 |
This book explores how ethics and the moral context of business have evolved historically in inf luential management theories and concepts. It looks at how managerial thought accommodates morality, values, and ethics and demonstrates the emerging patterns of ethical conduct to illustrate how moral aspects of management and organizational practice can become peripheral. The author examines a diverse range of data sources such as the most seminal books in management and academic papers published in the mainstream academic literature. The readings selected in the process are subject to critical analysis and are complemented by an exploratory study of the financial services industry, based on semistructured in-depth interviews. The uniqueness of the proposed approach comes first from the consolidation of many perspectives such as management, organization studies, and business anthropology rather than focusing on one particular subdiscipline; second, from using a mixed methodology, combining literature reviews with empirical, exploratory research based on interviews; and third from including a narrative context in the analysis and proposed future theory framework. This book will appeal to students, researchers, and scholars who teach ethics in the fields of economics or business. It is useful for advancing theory and research on moral management and as a resource for management practitioners looking to create business practices fostering moral sensitivity. Those interested in setting future development directions may also find the proposed consolidation of theoretical and empirical evidence valuable for the design of future policies.
Author | : Jay Conrad Levinson |
Publisher | : |
Total Pages | : 289 |
Release | : 1998 |
Genre | : |
ISBN | : 9788320811445 |
Author | : Jay Conrad Levinson |
Publisher | : |
Total Pages | : 365 |
Release | : 1998 |
Genre | : |
ISBN | : 9788320811513 |
Author | : Jonathan Margolis |
Publisher | : John Wiley & Sons |
Total Pages | : 386 |
Release | : 2008-11-24 |
Genre | : Business & Economics |
ISBN | : 0470457805 |
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.
Author | : Al Lautenslager |
Publisher | : Entrepreneur Press |
Total Pages | : 354 |
Release | : 2014-06-16 |
Genre | : Business & Economics |
ISBN | : 161308269X |
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
Author | : Jay Conrad Levinson |
Publisher | : Entrepreneur Press |
Total Pages | : 234 |
Release | : 2006-11-06 |
Genre | : Business & Economics |
ISBN | : 159918043X |
30 Days to Success From the father of guerrilla marketing, Jay Conrad Levinson! This powerful workbook walks you through the process of developing a high-impact, low-cost guerrilla marketing plan. Thirty interactive exercises, designed to be used as a stand-alone tool or in conjunction with companion book Guerrilla Marketing in 30 Days, help you develop each aspect of your plan: online marketing, PR, buzz marketing, networking and more! Complete one exercise a day, and after 30 days, your marketing efforts will be ready to take off. Hands-on interactive guide creates a custom marketing plan. Exercises, tasks and fill-in-the-blanks write the plan for you. Step-by-step instructions help you implement guerilla tactics in your own business. Put pencil to paper and in 30 days execute time-tested marketing techniques.
Author | : Michael Serazio |
Publisher | : NYU Press |
Total Pages | : 238 |
Release | : 2013-04-05 |
Genre | : Social Science |
ISBN | : 0814724590 |
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
Author | : E. Krug |
Publisher | : GBI Genios Wirtschaftsdatenbank GmbH |
Total Pages | : 9 |
Release | : 2002-11-14 |
Genre | : Social Science |
ISBN | : 3737906866 |
Guerilla-Marketing gilt als strategische Vorgehensweise im Bereich Marketing mit ausgefallenen Konzepten. Es wird dort eingesetzt, wo klassisches Marketing an Effizienz verloren hat. (1) , (2) Anfangs zeichnete sich Guerilla-Marketing durch unerwartete, ungewöhnliche, teilweise unverschämte oder sogar geschmacklose Aktionen aus. Heute distanziert man sich in der Branche meist von spektakulären Kampagnen. (1) Guerilla-Marketing bietet vor allem kleineren und mittleren Unternehmen die Möglichkeit, effektvolle und trotzdem meist kostengünstige Werbung zu machen. (1) , (3)
Author | : |
Publisher | : Business Information Agency |
Total Pages | : 420 |
Release | : |
Genre | : |
ISBN | : 1418779873 |
Author | : Jay Conrad Levinson |
Publisher | : Mariner Books |
Total Pages | : 344 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : |
Hundreds of ideas for reaching and keeping the fastest-growing markets in the 90s, marketing during a recession, what consumers in the 90s care most about, how to use the technological explosion for bigger profits, and management lessons for the 21st century.