Marketing Para Turismo
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Author | : Umberto Martini |
Publisher | : MDPI |
Total Pages | : 260 |
Release | : 2020-05-13 |
Genre | : Business & Economics |
ISBN | : 3039288733 |
The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Author | : |
Publisher | : Soffer Publishing |
Total Pages | : 78 |
Release | : |
Genre | : |
ISBN | : 4288595681 |
Author | : Gary Armstrong |
Publisher | : Pearson Educación |
Total Pages | : 686 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9789702604006 |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author | : Carvalho, Luísa Cagica |
Publisher | : IGI Global |
Total Pages | : 635 |
Release | : 2018-10-26 |
Genre | : Business & Economics |
ISBN | : 1522563083 |
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Author | : P. Burns |
Publisher | : CABI |
Total Pages | : 335 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 1845934261 |
A collection of essays from scholars evaluating tourism as a means of simulating economic growth and fighting economic inequalities in poor countries. It takes a look at the successes and failures of tourism in this role, and considers why tourism as a catalyst for economic development can be a controversial device.
Author | : João Vidal Carvalho |
Publisher | : Springer Nature |
Total Pages | : 744 |
Release | : 2023-10-04 |
Genre | : Technology & Engineering |
ISBN | : 9819903378 |
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2022), held at University of Chile, Santiago de Chile, Chile, from 3 to 5 November 2022. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Author | : Maria Pilar Martinez-Ruiz |
Publisher | : Frontiers Media SA |
Total Pages | : 147 |
Release | : 2021-02-17 |
Genre | : Science |
ISBN | : 2889664856 |
Author | : Marta Peris-Ortiz |
Publisher | : Springer |
Total Pages | : 280 |
Release | : 2015-12-01 |
Genre | : Business & Economics |
ISBN | : 3319188577 |
The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in some locations. It will explore the interaction between tourism and viticulture in wine tourism destinations, while also explaining some of the repercussions of these activities. This book covers various topics including regional development, environmental management, sustainable viticulture, quality management in wineries and wine tourism routes among others. Wine tourism, which combines two important yet distinct economic activities (i.e., tourism and viticulture), has recently emerged as a new tourism product driven by tourists’ search for new experiences and wineries’ need to diversify their businesses and seek new revenue streams to boost sales. This new form of tourism, which typically takes place in rural areas and which combines wine production with tourist activities, is becoming important for such regions by providing a complementary income source. It provides a model for sustainable economic development for these regions, which for various reasons may otherwise struggle to develop. Featuring cases and business implications from various locations, this book provides an important source of knowledge—both theoretical and practical—suitable to academics, scholars, researchers, and practitioners in the tourism sector and the wine industry.
Author | : Kye-Sung (Kaye) Chon |
Publisher | : Editora Senac Rio |
Total Pages | : 346 |
Release | : 2020-08-05 |
Genre | : Business & Economics |
ISBN | : 8522116202 |
Hospitalidade: conceitos e aplicações apresenta um estudo completo não apenas para aqueles que buscam aprimorar seus conhecimentos, mas para todos que desejam se familiarizar com o mundo da hospedagem, dos alimentos e bebidas, de eventos, viagens e turismo, entre outros temas relacionados que compõem a indústria da Hospitalidade. A obra explora o mercado e o produto hoteleiro, incluindo seu passado e seu presente, apresenta estudos de caso, lista de siglas comumente utilizadas, sistemas de referência e de classificação, glossário, além de ajudar no desenvolvimento das habilidades de liderança tão importantes nessa área.
Author | : Rim El Khoury |
Publisher | : Springer Nature |
Total Pages | : 603 |
Release | : |
Genre | : |
ISBN | : 3031626567 |