Marketing Outrageously
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| Author | : Jon Spoelstra |
| Publisher | : Bard Press |
| Total Pages | : 371 |
| Release | : 2011-02-16 |
| Genre | : Business & Economics |
| ISBN | : 188516775X |
Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.
| Author | : BusinessNews Publishing, |
| Publisher | : Primento |
| Total Pages | : 50 |
| Release | : 2014-10-14 |
| Genre | : Business & Economics |
| ISBN | : 2511017997 |
The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.
| Author | : Bill Glazer |
| Publisher | : Morgan James Publishing |
| Total Pages | : 269 |
| Release | : 2009-05-01 |
| Genre | : Business & Economics |
| ISBN | : 0982379390 |
The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!
| Author | : Jon Spoelstra |
| Publisher | : Wildcat Publishing Company |
| Total Pages | : 0 |
| Release | : 2001 |
| Genre | : Marketing |
| ISBN | : 9781885167507 |
One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing.
| Author | : Jim F. Kukral |
| Publisher | : John Wiley & Sons |
| Total Pages | : 306 |
| Release | : 2010-07-16 |
| Genre | : Business & Economics |
| ISBN | : 0470880686 |
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
| Author | : Scott Dikkers |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 202 |
| Release | : 2018-11-06 |
| Genre | : |
| ISBN | : 9781729585078 |
A Funny, Inspirational Book About How To Build A Brand #1 New York Times bestselling author Scott Dikkers tells the hilarious, outrageous, and deeply personal story of how he built the most trusted news source in America, The Onion. Of course, all the stories in The Onion are fake, and anyone who takes them seriously is the true butt of the joke. But Outrageous Marketing tells the actual, uncensored story of The Onion. The Onion started as a small college humor newspaper in 1988. How did it grow to become a worldwide comedy brand with millions of social media followers and rabid fans today? Brands today tend to follow the herd when it comes to marketing and branding, but often it's running in a different direction of the herd that gets you noticed. The Onion did the opposite of what brands are supposed to do. The Onion didn't listen to its customers. It didn't give them what they wanted. It didn't engage with them. It was never "authentic." In fact, everything The Onion printed was fabricated, spoken through a phony facade. This was not by accident. It was calculated and executed with precision. What
| Author | : Jon Spoelstra |
| Publisher | : Harper Collins |
| Total Pages | : 298 |
| Release | : 2009-10-13 |
| Genre | : Business & Economics |
| ISBN | : 0061745839 |
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.
| Author | : Stan Rapp |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 0 |
| Release | : 1998 |
| Genre | : Cases |
| ISBN | : 9780070526686 |
Stan Rapp and Thomas Collins have here distilled 66 ideas from their research into what pace-setting companies around the world have successfully implemented and present each idea as an easy-to-grasp, easy-to-apply marketing "commandment".
| Author | : Bill Glazer |
| Publisher | : |
| Total Pages | : 380 |
| Release | : 2018-01-26 |
| Genre | : Business & Economics |
| ISBN | : 9781988179384 |
A guide for business owners who want to change their good business to a great business.
| Author | : Minerva Spencer |
| Publisher | : Kensington Books |
| Total Pages | : 304 |
| Release | : 2021-06-29 |
| Genre | : Fiction |
| ISBN | : 1496732863 |
Bridgerton fans and readers of Grace Burrowes, Sophie Jordan, and Alexa Aston won’t want to miss this clever and exciting new love story from the acclaimed author of Notorious. “This daring, emotional page-turner is a delight.” —Publishers Weekly When Eva de Courtney kidnaps Godric Fleming, her only plan is to stop the irritating earl from persecuting her beloved brother. But once she has the intriguing rogue in the confines of her carriage, she longs to taste the passion she senses simmering beneath his rugged exterior. Her forbidden plan is foiled, however, when Godric turns the tables, taking her hostage instead—and demanding they marry at once… The last thing Godric wants to do is make the fiery, impulsive Eva his wife, despite her delectable mouth and alluring innocence. He knows from experience that nothing is forever, not even love. But honor demands he do right by the lady, no matter how stubbornly Eva tries to hold on to her independence. And while the road to the Scottish border is beset with danger, Godric’s greatest challenge is to keep his hands—and his heart—from his captivating bride-to-be… “Spencer is once again perfectly on point with her fetching brand of historical romance… a plot rich in action and danger and spiced with just the right amount of tart wit.” —Booklist “A fun and adventurous enemies-to-lovers romance.” —One Book More “If you enjoy reading historical romance with some action…This is the book for you.” —Smitten by Books, Top Pick
