Marketing Organisation Rle Marketing
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| Author | : Nigel Piercy |
| Publisher | : Routledge |
| Total Pages | : 260 |
| Release | : 2014-09-19 |
| Genre | : Business & Economics |
| ISBN | : 1317642694 |
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
| Author | : Peter Spillard |
| Publisher | : Routledge |
| Total Pages | : 218 |
| Release | : 2014-09-19 |
| Genre | : Business & Economics |
| ISBN | : 1317644050 |
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.
| Author | : Nigel Piercy |
| Publisher | : Routledge |
| Total Pages | : 253 |
| Release | : 2014-09-19 |
| Genre | : Business & Economics |
| ISBN | : 1317642708 |
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
| Author | : Nigel Piercy |
| Publisher | : Routledge |
| Total Pages | : 242 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317645340 |
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
| Author | : John Winkler |
| Publisher | : Routledge |
| Total Pages | : 229 |
| Release | : 2014-10-17 |
| Genre | : Business & Economics |
| ISBN | : 1317646061 |
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
| Author | : Nigel Piercy |
| Publisher | : Routledge |
| Total Pages | : 480 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317652762 |
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
| Author | : |
| Publisher | : |
| Total Pages | : 238 |
| Release | : 2015 |
| Genre | : |
| ISBN | : 9781315761992 |
| Author | : Floyd Y. Keeler |
| Publisher | : Routledge |
| Total Pages | : 319 |
| Release | : 2014-09-19 |
| Genre | : Business & Economics |
| ISBN | : 1317638565 |
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
| Author | : David F. Midgley |
| Publisher | : Routledge |
| Total Pages | : 297 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317657918 |
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.
| Author | : Colin Gilligan |
| Publisher | : Routledge |
| Total Pages | : 330 |
| Release | : 2013-01-04 |
| Genre | : Business & Economics |
| ISBN | : 1135133867 |
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
