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| Author | : Brian Scanlon |
| Publisher | : Thomas Telford |
| Total Pages | : 136 |
| Release | : 1988 |
| Genre | : Technology & Engineering |
| ISBN | : 9780727713483 |
This book provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.
| Author | : Weld Coxe |
| Publisher | : |
| Total Pages | : 328 |
| Release | : 1990 |
| Genre | : Architectural services marketing |
| ISBN | : |
| Author | : Gary L. Lilien |
| Publisher | : DecisionPro |
| Total Pages | : 287 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 0985764805 |
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
| Author | : Rajendra Nargundkar |
| Publisher | : Excel Books India |
| Total Pages | : 284 |
| Release | : 2009 |
| Genre | : |
| ISBN | : 9788174466280 |
This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective. With a lot of contemporary cases (up to early 2008) that cover issues related to organizational and marketing strategy, including sensing opportunity and fulfilling global ambitions, it is an exciting new addition to the options avilable to an Indian business school professor.
| Author | : Mark Buckshon |
| Publisher | : Mark Buckshon |
| Total Pages | : 194 |
| Release | : 2010-04 |
| Genre | : Business & Economics |
| ISBN | : 0981081606 |
Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
| Author | : Gary L. Lilien |
| Publisher | : Addison Wesley Publishing Company |
| Total Pages | : 350 |
| Release | : 1998-01 |
| Genre | : Marketing |
| ISBN | : 9780321001948 |
Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering. This textbook, combined with a comprehensive collection of 26 leading-edge software models provides the student with the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions. Our purpose in writing this book is to help educate and train a new generation of marketing managers. We aim to train marketing engineers to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and computer modeling techniques. We link theory to practice and practice to theory.
| Author | : Jerry Yudelson |
| Publisher | : Routledge |
| Total Pages | : 284 |
| Release | : 2013 |
| Genre | : Architecture |
| ISBN | : 0415606292 |
Provides the first comparison of green building performance, using cost and energy use data that has been verified by independent third parties.
| Author | : Anthony Fasano |
| Publisher | : John Wiley & Sons |
| Total Pages | : 228 |
| Release | : 2015-01-07 |
| Genre | : Technology & Engineering |
| ISBN | : 1118659643 |
Focusing on basic skills and tips for career enhancement, Engineer Your Own Success is a guide to improving efficiency and performance in any engineering field. It imparts valuable organization tips, communication advice, networking tactics, and practical assistance for preparing for the PE exam—every necessary skill for success. Authored by a highly renowned career coach, this book is a battle plan for climbing the rungs of any engineering ladder.
| Author | : Waldemar Karwowski |
| Publisher | : John Wiley & Sons |
| Total Pages | : 672 |
| Release | : 2010-01-12 |
| Genre | : Technology & Engineering |
| ISBN | : 0470382414 |
What you need to know to engineer the global service economy. As customers and service providers create new value through globally interconnected service enterprises, service engineers are finding new opportunities to innovate, design, and manage the service operations and processes of the new service-based economy. Introduction to Service Engineering provides the tools and information a service engineer needs to fulfill this critical new role. The book introduces engineers as well as students to the fundamentals of the theory and practice of service engineering, covering the characteristics of service enterprises, service design and operations, customer service and service quality, web-based services, and innovations in service systems. Readers explore such key aspects of service engineering as: The role of service science in developing a smarter planet Service enterprises, including: enterprise value creation, architecture of service organizations, service enterprise modeling, and the application of methods of systems engineering to services Service design, including collaborative e-service systems and the new service development process Service operations and management, including service call centers Service quality, from design operations to customer relations Web-based services and technology in the global e-organization Innovation in service systems from service engineering to integrative solutions, service-oriented architecture solutions, and technology transfer streams With chapters written by fifty-seven specialists and edited by bestselling authors Gavriel Salvendy and Waldemar Karwowski, Introduction to Service Engineering uses numerous examples, problems, and real-world case studies to help readers master the knowledge and the skills required to succeed in service engineering.
| Author | : Amiya K. Chakravarty |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 1004 |
| Release | : 2005-03-29 |
| Genre | : Business & Economics |
| ISBN | : 9780387243788 |
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
