Marketing Multinivel
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Publicidad contagiosa
| Author | : Silvia Sivera |
| Publisher | : Editorial UOC |
| Total Pages | : 192 |
| Release | : 2016-06-30 |
| Genre | : Business & Economics |
| ISBN | : 8491161414 |
El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Sacroeconomía
| Author | : Charles Eisenstein |
| Publisher | : North Atlantic Books |
| Total Pages | : 577 |
| Release | : 2015-04-14 |
| Genre | : Political Science |
| ISBN | : 1583948848 |
Sacroeconomía analiza la historia del dinero desde las antiguas economías del obsequio hasta el capitalismo moderno, revelando hasta qué punto el sistema monetario ha contribuido a la alienación, la competencia y la escasez, ha destruido el sentimiento de comunidad y ha obligado al crecimiento ilimitado. Estas tendencias han llegado a su extremo hoy en día. Sin embargo, tras su derrumbe podríamos hallar una gran oportunidad para acometer la transición hacia un modo de ser más interconectado, ecológico y sostenible. Este libro trata de la transformación que deberá experimentar —y que ya experimenta— el sistema monetario para encarnar dicha transición. Sacroeconomía ofrece una síntesis amplia que integra teoría, políticas y prácticas, y examina conceptos vanguardistas de la Nueva Economía, entre ellos la moneda de interés negativo, la moneda local, la economía basada en los recursos, las economías del obsequio y la restauración del procomún. El autor, Charles Eisenstein, sopesa también las dimensiones personales de esta transición, dirigiéndose a quienes aspiran a un “modo de subsistencia correcto” y a vivir en consonancia con sus ideales en un mundo aparentemente gobernado por el dinero. Recurriendo a una larga tradición de pensamiento económico convencional y no convencional, Sacroeconomía presenta una visión original a la vez que sensata, radical a la vez que moderada; una visión de creciente relevancia ante la crisis, cada vez más profunda, de nuestra civilización.
The Business of the 21st Century
| Author | : Robert T. Kiyosaki |
| Publisher | : |
| Total Pages | : 144 |
| Release | : 2019-10-22 |
| Genre | : |
| ISBN | : 9781612680637 |
In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and justifies why it is an ideal avenue through which to learn basic business and sales skills... and earn money.
Subject Headings for School and Public Libraries
| Author | : Joanna F. Fountain |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 487 |
| Release | : 2012-01-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1610692314 |
For public and school libraries, this resource reflects recent changes in Library of Congress subject headings and authority files, and provides bilingual information essential to reference librarians and catalogers serving Spanish speakers. Libraries must provide better access to their collections for all users, including Spanish-language materials. The American Library Association has recognized this increasing need. Subject Headings for School and Public Libraries: Bilingual Fourth Edition is the only resource available that provides both authorized and reference entries in English and Spanish. A first-check source for the most frequently used headings needed in school and public libraries, this book incorporates thousands of new and revised entries to assist in applying LCSH and CSH headings. Of the approximately 30,000 headings listed, most include cross-references, and all of the cross-reference terms are translated. MARC21 tags are included for all authorized entries to simplify entering them into computerized catalogs, while indexes to all headings and free-floating subdivisions are provided in translation from Spanish to English. This book gives librarians access to accurate translations of the subject terms printed in books published and cataloged in English-speaking countriesinvaluable information in settings with Spanish-speaking patrons.
Keep Reading Giving Rise
| Author | : Manuel J. Borja-Villel |
| Publisher | : |
| Total Pages | : 228 |
| Release | : 2019 |
| Genre | : Installations (Art) |
| ISBN | : |
In the framework of the exhibition 'Rogelio López Cuenca. Keep Reading, Giving Rise', the artist's first retrospective, his main preoccupations are surveyed through five core themes: Collaborations, Poetic Expansion, City and Avant-garde, New World Order and Artistic Expansion. The show concludes with the installation Islas (Islands), produced exclusively for the exhibition, whereby López Cuenca sets forth a critical re-reading of texts and historical etchings related to the 'discovery' of America. Exhibition: Museo Nacional Reina Sofia, Madrid, Spain (02.04.-26.08.2019).
Action-Based Quality Management
| Author | : Marta Peris-Ortiz |
| Publisher | : Springer |
| Total Pages | : 197 |
| Release | : 2014-06-13 |
| Genre | : Business & Economics |
| ISBN | : 3319064533 |
Featuring case studies from the industrial and tourism sectors, this book provides an interdisciplinary perspective on the effect of total quality management on business and innovation strategies. The principles of Total Quality Management (TQM) have been widely researched and analyzed as an essential tool for businesses to compete in a globalized economy. This book presents the latest research on the applications of TQM across different functions such as customer service, human resources management and cost control. It demonstrates how the utilization of TQM tools, such as the SERVQUAL model, Eco-Management and Audit Scheme (EMAS), High Involvement Practices (HIWP) and the EFQM excellence model, impacts a firm’s performance, enhances productivity and innovation and reduces cost, thereby allowing them to compete more effectively in the global market. Building on the extensive literature on the relationship between TQM and business performance, the authors argue that quality acts as a powerful competitive tool that companies should embrace in their corporate strategy. By promoting activities that result in greater efficiency, improved control and management of the organization (internal quality), firms can achieve significant improvement in customer satisfaction, employee satisfaction, social impact and business results (external quality) and exceed expectations in these areas.
Your First Year in Network Marketing
| Author | : Mark Yarnell |
| Publisher | : Crown |
| Total Pages | : 308 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : 9780761512196 |
How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another profession You owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing." — Doug Wead, former special assistant to the president, the Bush Administration
An Introduction to Multilevel Modeling Techniques
| Author | : Ronald H. Heck |
| Publisher | : Psychology Press |
| Total Pages | : 224 |
| Release | : 1999-11 |
| Genre | : Computers |
| ISBN | : 1135678324 |
Multilevel modelling is a data analysis method that is frequently used to investigate hierarchal data structures in educational, behavioural, health, and social sciences disciplines. Multilevel data analysis exploits data structures that cannot be adequately investigated using single-level analytic methods such as multiple regression, path analysis, and structural modelling. This text offers a comprehensive treatment of multilevel models for univariate and multivariate outcomes. It explores their similarities and differences and demonstrates why one model may be more appropriate than another, given the research objectives. -- Provided by Publisher.
Direct Selling Success
| Author | : Randy Gage |
| Publisher | : John Wiley & Sons |
| Total Pages | : 310 |
| Release | : 2019-07-18 |
| Genre | : Business & Economics |
| ISBN | : 1119594553 |
The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now he’s at it again with the long-waited sequel: Direct Selling Success. This all-new book is the ultimate textbook on creating success in the business. You’ll learn everything from choosing the right company, finding the best candidates, becoming a rock star recruiter—to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team. Since Randy’s previous book took the profession by storm, there have been significant changes to the business that demand a fully up-to-date sequel: Regulatory oversight of the industry has increased dramatically, it’s now much trickier to make simple product or income claims, and distributors are hungry for the right information on how to get it done. The business model has gained widespread public acceptance—it’s now common for industry companies to secure naming rights for sports arenas and sponsor major league teams. Even Warren Buffet and Forbes Magazine promote the business. More and more people are taking on side hustles and are considering or already in the business.Maybe the biggest change is the impact of e-commerce, social media, and mobile apps on the business today. Randy’s up-to-the-minute book explains how you can become successful in this new environment. The need for expert, proven guidance on the Direct Selling and Network Marketing profession has never been greater than right now. Direct Selling Success will help you: Choose the best company for you Locate the best candidates Become a Rock Star recruiter Design your system to create maximum duplication Employ the latest e-commerce and social media marketing techniques to grow your business Conduct powerful persuasive presentations Become a positive, dynamic leader for your team The Direct Selling industry continues to experience robust growth. The opportunity to generate passive income and create complete financial freedom is immense under current conditions. Direct Selling Success is a must-have resource for anyone who wants to build a team of customers and distributors that will generate residual income for years to come.
