Marketing Library And Information Services International Perspectives
Download Marketing Library And Information Services International Perspectives full books in PDF, epub, and Kindle. Read online free Marketing Library And Information Services International Perspectives ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Dinesh K. Gupta |
| Publisher | : Walter de Gruyter |
| Total Pages | : 436 |
| Release | : 2006-05-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3598440197 |
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
| Author | : International Development Research Centre (Canada) |
| Publisher | : IDRC |
| Total Pages | : 483 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 0889368171 |
Contributed articles presented at a workshop held in 1994.
| Author | : Dinesh K. Gupta |
| Publisher | : |
| Total Pages | : 8 |
| Release | : 2010 |
| Genre | : |
| ISBN | : |
| Author | : Dinesh Gupta |
| Publisher | : Elsevier |
| Total Pages | : 0 |
| Release | : 2025-03-31 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781780633145 |
This book reviews marketing library and information services with a new perspective, and is written against the backdrop of the changing approaches to the marketing of library and information services over the last four decades. It provides LIS managers, teachers and students at all levels with the necessary principles, approaches for understanding customers and their needs, information about the available resources and services and motivational techniques to use these resources and services to satisfy their customers’ needs. The book looks at marketing not from the traditional hard sell approach, but with a soft approach, signifying the potentials of marketing in library and information services. Written by an actively engaged library professional at international level Presents marketing in simplistic ways Includes recent marketing concepts
| Author | : Dinesh K. Gupta |
| Publisher | : Walter de Gruyter |
| Total Pages | : 424 |
| Release | : 2013-06-25 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 311028104X |
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
| Author | : Beth C. Thomsett-Scott |
| Publisher | : American Library Association |
| Total Pages | : 193 |
| Release | : 2014 |
| Genre | : Computers |
| ISBN | : 1555709729 |
Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainablility, best practices, evaluation with built-in analytics, and references for additional information.
| Author | : Dr. R.K. Bhatt |
| Publisher | : K.K. Publications |
| Total Pages | : 186 |
| Release | : 2022-02-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing
| Author | : Patricia H. Fisher |
| Publisher | : American Library Association |
| Total Pages | : 158 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9780838909096 |
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
| Author | : Stephanie Espinoza Villamor |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 159 |
| Release | : 2022-05-24 |
| Genre | : Business & Economics |
| ISBN | : 1440872236 |
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
| Author | : Blaise Cronin |
| Publisher | : London : Aslib |
| Total Pages | : 376 |
| Release | : 1981 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
