Marketing Library and Information Services: International Perspectives

Marketing Library and Information Services: International Perspectives
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
Total Pages: 436
Release: 2006-05-02
Genre: Language Arts & Disciplines
ISBN: 3598440197

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Marketing Library and Information Services II

Marketing Library and Information Services II
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
Total Pages: 424
Release: 2013-06-25
Genre: Language Arts & Disciplines
ISBN: 311028104X

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Marketing/Planning Library and Information Services

Marketing/Planning Library and Information Services
Author: Darlene E. Weingand
Publisher: Libraries Unlimited
Total Pages: 0
Release: 1999-10-15
Genre: Language Arts & Disciplines
ISBN: 1563086123

Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This practical handbook gives a broad overview of the entire marketing/planning system-from creating a marketing team and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, promoting services, and evaluating the end result.

Marketing Information Products and Services

Marketing Information Products and Services
Author: International Development Research Centre (Canada)
Publisher: IDRC
Total Pages: 483
Release: 1999
Genre: Business & Economics
ISBN: 0889368171

Contributed articles presented at a workshop held in 1994.

Marketing Your Library's Electronic Resources

Marketing Your Library's Electronic Resources
Author: Marie R. Kennedy
Publisher: American Library Association
Total Pages: 202
Release: 2013-03-07
Genre: Business & Economics
ISBN: 1555708897

It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes Four complete programs from both public and academic libraries A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models Numerous examples of well-executed plans and outcomes

The Myth of A.S. Pushkin in Russia's Silver Age

The Myth of A.S. Pushkin in Russia's Silver Age
Author: Brian Horowitz
Publisher: Northwestern University Press
Total Pages: 152
Release: 1996
Genre:
ISBN: 9780810113558

Mikhail Osipovich Gershenzon, philosopher, journalist, and scholar, was one of the most original and eccentric Pushkinists of Russia's Silver Age. His eclectic critical judgment was highly esteemed by his generation's best poets and critics, and many of his idiosyncratic interpretations of Pushkin have become canonical. Brian Horowitz's detailed study illuminates both Pushkin's position as a cultural icon of the Silver Age and Gershenzon's role in establishing and challenging that reputation. As Gershenzon's work mirrors both significant and hidden aspects of the Pushkin scholarship of his day, his articulation of Pushkin as the symbolic key to Russian culture reflects the Silver Age nostalgia for and identification with the Golden Age in which Pushkin wrote. This first book-length study of this important figure provides a vivid sense of the inner workings of Russian literary life in the early part of this century.

Instruction in Libraries and Information Centers

Instruction in Libraries and Information Centers
Author: Laura Saunders
Publisher:
Total Pages: 389
Release: 2020
Genre: Academic libraries
ISBN: 9781946011091

"This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.

Look, It's Books!

Look, It's Books!
Author: Gayle Skaggs
Publisher: McFarland
Total Pages: 197
Release: 2024-10-14
Genre: Language Arts & Disciplines
ISBN: 1476632189

For the elementary or middle school librarian (or the classroom teacher) looking to encourage literacy, this volume provides detailed ideas for promoting reading and encouraging students to learn about and use the library. The work begins with practical ideas to market library services, including curriculum suggestions such as lessons to teach the Dewey Decimal System. A second section focuses on economical ideas for decorating library spaces and various themes for reading programs as well as instructions for carrying these themes school-wide. Numerous patterns for use in the various displays and suggested surveys to fine-tune library programs to the needs of a specific student body are also included.

The Library Marketing Toolkit

The Library Marketing Toolkit
Author: Ned Potter
Publisher: Facet Publishing
Total Pages: 241
Release: 2012-06-23
Genre: Business & Economics
ISBN: 1856048063

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Blueprint for Your Library Marketing Plan

Blueprint for Your Library Marketing Plan
Author: Patricia H. Fisher
Publisher: American Library Association
Total Pages: 158
Release: 2006
Genre: Business & Economics
ISBN: 9780838909096

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?