Marketing In The 21st Century
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| Author | : Alan R. Andreasen |
| Publisher | : SAGE |
| Total Pages | : 284 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9781412916349 |
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
| Author | : Joel R. Evans |
| Publisher | : Atomic Dog Publishing |
| Total Pages | : 0 |
| Release | : 2006-09 |
| Genre | : Business & Economics |
| ISBN | : 9780759393257 |
The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.
| Author | : Mickey Smith |
| Publisher | : CRC Press |
| Total Pages | : 296 |
| Release | : 2014-07-30 |
| Genre | : Medical |
| ISBN | : 1482203987 |
A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!
| Author | : Noel Capon |
| Publisher | : Ingram |
| Total Pages | : 595 |
| Release | : 2012-08-30 |
| Genre | : Business & Economics |
| ISBN | : 9780983330042 |
| Author | : Noel Capon |
| Publisher | : |
| Total Pages | : 660 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : |
This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.
| Author | : Nabeel Ahmad |
| Publisher | : Omega Publishers |
| Total Pages | : 142 |
| Release | : 2020-12-21 |
| Genre | : Business & Economics |
| ISBN | : |
Digital marketing was once a small part of marketing, now it is marketing. Every part of our modern lives revolves around technology: we interact through apps, work from computers and connect to one another via social media. With this evolution has come the digital marketing revolution, and how we consume marketing has changed forever. Nabeel Ahmad is a digital marketing savant and is regarded as one of the top authorities in the marketing industry. He has built up a digital media empire and has been recognised as one of the top marketing experts in the world by International Business Times. In this once in a lifetime opportunity, the award-winning CEO of Skyray Ventures will offer us a glimpse into his mind as he educates us on the world of digital marketing. He will reveal the techniques he used to build his business empire and will teach you how you can take your business to the next level with relevant and engaging marketing. In this book, Nabeel will demystify the obscure world of digital marketing, explaining modern marketing trends and practices, teaching you how to use your own unique selling points to promote your business and how to reach the right customers. His 8-tactic program will guide you through the process of beginning your digital journey, from pitching to blogging, influencer marketing to affiliate marketing, he will impart his wisdom upon you to ensure you can achieve the success you deserve.
| Author | : A. Coskun Samli |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 184 |
| Release | : 2012-11-28 |
| Genre | : Business & Economics |
| ISBN | : 1461451256 |
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
| Author | : Rod Nichols |
| Publisher | : Oasis |
| Total Pages | : 0 |
| Release | : 2002 |
| Genre | : Multilevel marketing |
| ISBN | : 9781555715571 |
Readers of this step-by-step guide will discover the secrets of the nation's most talented network marketers and learn to grow their own highly profitable business from scratch. Full color.
| Author | : Debra Lucas-Alfieri |
| Publisher | : Chandos Publishing |
| Total Pages | : 0 |
| Release | : 2015-05-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781843347736 |
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.
| Author | : Seungwon "Shawn" Lee |
| Publisher | : CRC Press |
| Total Pages | : 379 |
| Release | : 2017-03-03 |
| Genre | : Business & Economics |
| ISBN | : 1482251841 |
Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.
