Marketing In Spain
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Doing Business in Spain
Author | : United States. Machinery Trade Mission to Spain |
Publisher | : |
Total Pages | : 44 |
Release | : 1963 |
Genre | : Industries |
ISBN | : |
International Advertising Law
Author | : Peter Schotthöfer |
Publisher | : Kluwer Law International B.V. |
Total Pages | : 1137 |
Release | : 2017-04-01 |
Genre | : Law |
ISBN | : 9041159606 |
Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Spain Business Law Handbook Volume 1 Strategic and Practical Information
Author | : IBP USA |
Publisher | : Lulu.com |
Total Pages | : 296 |
Release | : 2013-08 |
Genre | : Business & Economics |
ISBN | : 1438771061 |
Spain Business Law Handbook - Strategic Informtion and Basic Laws
Entrepreneurship in Spain
Author | : Juan Manuel Matés-Barco |
Publisher | : Routledge |
Total Pages | : 206 |
Release | : 2020-12-28 |
Genre | : Business & Economics |
ISBN | : 100032723X |
The figure of the entrepreneur has become a relevant factor that explains the process of growth and economic development. Rising unemployment rates have generated among institutional and private agents, a significant interest in promoting entrepreneurship as a formula to eradicate this social scourge of unemployment. Active policies that favor business culture and initiative are being promoted in all areas. In the university world, academic research has multiplied the work on entrepreneurship, a term that includes a triple meaning: the figure of the entrepreneur, the business function and the creation of companies. This versatile meaning must be based on a consistent theory about the company and the entrepreneur. This book presents specific cases of companies and entrepreneurs that have had their role throughout the history of Spain. The intention is to show the techniques and learning acquired by those agents, which have allowed a considerable advance in the knowledge of the structure and business development. This book brings together the research carried out by its authors with primary sources and makes it accessible to a wide audience—Spanish and Latin American—and will be of value to researchers, academics, and students with an interest in Spanish entrepreneurship, business, and management history.
Business History in Spain (19th and 20th Centuries)
Author | : Mercedes Fernández Paradas |
Publisher | : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften |
Total Pages | : 238 |
Release | : 2021-04-20 |
Genre | : |
ISBN | : 9783631843857 |
The figure of the entrepreneur has become a relevant factor that explains the process of growth and economic development. This book brings together the research carried out by its authors with primary sources and makes it accessible to a wide audience that does not speak Spanish or does not know the topics discussed in it.
Spain Investment and Business Guide Volume 1 Strategic and Practical Information
Author | : IBP USA |
Publisher | : Lulu.com |
Total Pages | : 273 |
Release | : 2013-08 |
Genre | : Business & Economics |
ISBN | : 1438768788 |
Spain Investment and Business Guide - Strategic and Practical Information
Marketing and the Bottom Line
Author | : Tim Ambler |
Publisher | : Pearson Education |
Total Pages | : 350 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780273661948 |
Strip out all the flash talk and pretty posters and you'll find that marketing is all about cash: either finding where it is and how to get a bigger share of it or spending it in an attempt to generate more of it. Both fairly hard, measurable, results driven functions. And yet for years, while other departments have been subjected to intense scrutiny on their contribution to shareholder value, marketing have been able to make jokes about not knowing which 50% of their work produced the results. Not any more, Marketing isn't a special case, it isn't different and it certainly isn't impossible to measure. It's an investment. Unless you can measure its impact, you're wasting your money. Here for the first time, is a book that explains the "why" as well as the "what" and the "how" of marketing metrics. "An excellent book; thoughtful and informative. It will open the minds of board members to the fact that marketing's value can and should be measured. The data produced is a vital indicator of a company's health." -Mike Mawtus, Vice President, IBM Euro Global Initiatives "I hate this book. It will only encourage the accountants." -Anne Moir, -Head of Marketing, Quadriga Worldwide "This book should be required reading for all board directors. It shows why marketing underpins shareholder value creation, and how marketing efectiveness should be measured and monitored." -Professor Peter Doyle, Warwick Business School
Spain Export-Import, Trade and Business Directory Volume 1 Strategic Information and Contacts
Author | : IBP, Inc |
Publisher | : Lulu.com |
Total Pages | : 296 |
Release | : 2013-08 |
Genre | : Business & Economics |
ISBN | : 1438744722 |
2011 Updated Reprint. Updated Annually. Spain Export-Import Trade and Business Directory
Spain Business and Investment Opportunities Yearbook Volume 1 Strategic and Practical Information
Author | : IBP USA |
Publisher | : Lulu.com |
Total Pages | : 305 |
Release | : 2013-08 |
Genre | : Business & Economics |
ISBN | : 1438744625 |
2011 Updated Reprint. Updated Annually. Spain Business and Investment Opportunities Yearbook