Urban Food Marketing and Third World Rural Development

Urban Food Marketing and Third World Rural Development
Author: T. Scarlett Epstein
Publisher: Routledge
Total Pages: 199
Release: 2019-07-19
Genre: Business & Economics
ISBN: 100012424X

Originally published in 1982. This book explores the nature of food marketing in Third World countries. Economic development invariably involves a transition from the traditional subsistence and/or barter economics to increasing participation in cash transactions. In many less developed countries this transition has been facilitated by enterprising middlemen, who provide the link between dispersed small satellite producers and urban buyers. In spite of these developments, producer-seller markets still operate in numerous countries, particularly the newly independent Pacific island states and large parts of Africa and Asia. This book examines the phenomenon of producer-seller markets, basing the study on the situation in New Guinea. The author then uses this data to construct theoretical propositions for the marketing of various food items and examines the producer-seller market, arguing that the lack of inter-regional economic interdependence is likely to promote secessional movements, particularly in states where two or more ethnic groups exist.

From Modern Production to Imagined Primitive

From Modern Production to Imagined Primitive
Author: Paige West
Publisher: Duke University Press
Total Pages: 335
Release: 2012-02-10
Genre: Business & Economics
ISBN: 0822351501

West looks at the process from which coffee is grown, gathered, sorted, shipped, and served from the highlands of Papua New Guinea to coffee shops in far away places. She shows how coffee becomes a commodity, the different forms of labor involved, and the way that coffee shapes the lives and understandings of those who grow, process, export, sell and consume coffee.

Marketing in the Third World

Marketing in the Third World
Author: Denise Martha Johnson
Publisher: Psychology Press
Total Pages: 148
Release: 1996
Genre: Business & Economics
ISBN: 9781560248309

Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.

Climate Change, Culture, and Economics

Climate Change, Culture, and Economics
Author: Donald C. Wood
Publisher: Emerald Group Publishing
Total Pages: 318
Release: 2015-09-22
Genre: Social Science
ISBN: 1785603604

It is becoming increasingly difficult to deny that human activity is a factor in global climate change. This special volume of REA facilitates readers to better understand the ways in which people around the world have adapted (or failed to adapt) culturally to changing economic conditions caused by climate change.

Marketing Principles with Student Resource Access 12 Months

Marketing Principles with Student Resource Access 12 Months
Author: William M. Pride
Publisher: Cengage AU
Total Pages: 632
Release: 2017-09
Genre: Business & Economics
ISBN: 017038618X

This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.

International Marketing: An Asia-Pacific Perspective

International Marketing: An Asia-Pacific Perspective
Author: Richard Fletcher
Publisher: Pearson Higher Education AU
Total Pages: 747
Release: 2013-08-28
Genre: Business & Economics
ISBN: 1442561254

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.