Marketing

Marketing
Author: Donal Rogan
Publisher: Gill & MacMillan
Total Pages: 456
Release: 2011-05-13
Genre: Marketing
ISBN: 9780717149810

The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice. New to this edition Completely updated perspectives on marketing theory and practice Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline New and updated case studies including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan's Porridge and Dubarry Footwear Analysis of the changes that have taken place in the Irish marketing environment Emphasis on the challenges that will face Irish marketers in coming years A customer-centric approach to marketing is presented as the basis for making key decisions Additional resources for lecturers include: PowerPoint slides Multiple choice questions with answers Short questions with answers Case study teaching notes A 'Design a Questionnaire' exercise with answer Advertisement images and statistics tables from the text SUITABLE FOR - First and Second year business students at third level - Students taking a marketing module as part of any other course

Advertising, Literature and Print Culture in Ireland, 1891-1922

Advertising, Literature and Print Culture in Ireland, 1891-1922
Author: J. Strachan
Publisher: Palgrave Macmillan
Total Pages: 310
Release: 2012-08-07
Genre: Literary Criticism
ISBN: 9780230298736

This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Féin and the Irish Free State.

Brand New Ireland?

Brand New Ireland?
Author: Michael Clancy
Publisher: Routledge
Total Pages: 176
Release: 2016-04-15
Genre: Science
ISBN: 1317172787

What role does the state have over national development within an increasingly globalized economy? Moreover, how do we conceive 'nationality' during periods of rapid economic and social change spurred on by globalization? By examining tourism in the Republic of Ireland over the past 20 years, Michael Clancy addresses these questions of national identity formation, as well as providing a detailed understanding of the political economy of tourism and development. He explores tourism's role in the 'Celtic Tiger' phenomenon and uses tourism as a lens for observing national identity formation in a period of rapid change.

Markets, Market Culture and Popular Protest in Eighteenth-century Britain and Ireland

Markets, Market Culture and Popular Protest in Eighteenth-century Britain and Ireland
Author: Adrian Randall
Publisher: Liverpool University Press
Total Pages: 216
Release: 1996-01-01
Genre: Business & Economics
ISBN: 9780853237006

This volume is concerned with markets, market culture and popular protest in eighteenth-century Britain and Ireland. The chapters focus upon both urban and rural communities: towns and cities, villages and corporations, colliers and tradesmen all feature in these studies since the market was ubiquitous and universal. How it was managed, however, varied from place to place and from time to time and the process of management provides us with a major insight into the social, political and economic relationships of eighteenth-century Britain. Some readers will see in these chapters evidence of the heterogeneity of these relations, but others will recognize that, for all the apparent differences, on basic issues of provisioning there was a remarkable uniformity. Following an introductory chapter, contributions focus on protest in relation to customary corn measures, opposition to turnpikes, resistance to the Cider Tax, scarcity and market management in Bristol, the moral economy of "the English middling sort", Oxford food riots and the Irish famine 1799–1801.

Marketing Research in Ireland

Marketing Research in Ireland
Author: Christine Domegan
Publisher: Gill & MacMillan
Total Pages: 590
Release: 2007-05-08
Genre: Marketing research
ISBN: 9780717142002

This updated edition of the well-established textbook on the theory and practice of Marketing Research in Ireland, presents a balanced theoretical, applied and managerial approach to the subject area, in a student-friendly and readable writing style.

Connecting People with Jobs Impact Evaluation of Ireland’s Active Labour Market Policies

Connecting People with Jobs Impact Evaluation of Ireland’s Active Labour Market Policies
Author: OECD
Publisher: OECD Publishing
Total Pages: 220
Release: 2024-03-13
Genre:
ISBN: 9264417133

This report analyses the sequence of labour market support that individuals receive and evaluates two large public works programmes. It uses rich administrative data and finds positive labour market impacts of the Community Employment and Tús employment programmes. Building on the results of the analyses, the report makes recommendations on how Ireland can further adapt its active labour market policies (ALMPs) to better support its current and future jobseekers. This report on Ireland is the thirteenth country study published in a series of reports on policies to connect people with jobs, and is part of a joint project with the European Commission to strengthen countries’ capacity to evaluate ALMPs. The report is written jointly by the OECD, the Department of Social Protection of Ireland and the Joint Research Centre of the European Commission.

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations
Author: Alastair M. Morrison
Publisher: Taylor & Francis
Total Pages: 898
Release: 2023-07-31
Genre: Business & Economics
ISBN: 1000876160

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.