Marketing In Hong Kong
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Principles of Marketing
| Author | : John F. Tanner, Jr. |
| Publisher | : Ingram |
| Total Pages | : |
| Release | : |
| Genre | : |
| ISBN | : 9781936126293 |
Marketing in Canada
| Author | : Kenneth L. Fernandez |
| Publisher | : |
| Total Pages | : 580 |
| Release | : 1985 |
| Genre | : Marketing |
| ISBN | : |
Hong Kong Management
| Author | : |
| Publisher | : Chinese University Press |
| Total Pages | : 164 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : 9789622017245 |
Until recently, very few case books are written about Hong Kong business situations. Most case books have drawn their materials from North America and Europe. There are very few which reflect the local situation familiar to readers in Hong Kong. To remedy this situation, the Case Clearing House of Hong Kong has encouraged local authors to write cases based on true-to-life Hong Kong situations. Managers will find the situations presented in the book similar to those they face in their work and will be able to learn from the discussions of the cases presented. Students will find the cases a useful means of enhancing their understanding of marketing practice in Hong Kong. The book is also serviceable to marketing professionals, who, from studying the cases, will be able to improve their marketing skills.
Small Business Management and Entrepreneurship in Hong Kong
| Author | : Ali F. Farhoomand |
| Publisher | : Hong Kong University Press |
| Total Pages | : 327 |
| Release | : 2005-01-01 |
| Genre | : Business & Economics |
| ISBN | : 9622097588 |
The case studies are topically diverse, and span a range of managerial functions and sectors. This casebook is an anthology of 28 cases from the series. The cases are written with a strong management perspective to offer a practical and interesting look at how successful entrepreneur-managers in Hong Kong systematically generate innovations in the shape of successful new products, services, processes and technologies when faced with various organizational and environmental challenges. They constitute a comprehensive self-contained course of study; each case can also be considered on its own.
International Marketing
| Author | : Sak Onkvisit |
| Publisher | : John Wiley & Sons |
| Total Pages | : 692 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780415311335 |
The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 2254 |
| Release | : 2014-12-31 |
| Genre | : Business & Economics |
| ISBN | : 1466673583 |
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Sell Like Crazy
| Author | : Sabri Suby |
| Publisher | : |
| Total Pages | : |
| Release | : 2019-01-30 |
| Genre | : |
| ISBN | : 9780648459903 |
In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.
