Marketing In An Underdeveloped Economy
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Author | : Reed Moyer |
Publisher | : |
Total Pages | : 76 |
Release | : 1965 |
Genre | : Business & Economics |
ISBN | : |
Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.
Author | : Hariharan Ramachandran |
Publisher | : New Delhi : Concept |
Total Pages | : 144 |
Release | : 1982 |
Genre | : Farm produce |
ISBN | : |
Analysis based on the data collected in Tumkur District, Karnataka.
Author | : James E. Littlefield |
Publisher | : |
Total Pages | : 744 |
Release | : 1967 |
Genre | : Industrial promotion |
ISBN | : |
Author | : Leon V. Hirsch |
Publisher | : |
Total Pages | : 424 |
Release | : 1961 |
Genre | : Marketing |
ISBN | : |
Author | : G. Kindra |
Publisher | : Routledge |
Total Pages | : 276 |
Release | : 2014-09-25 |
Genre | : Business & Economics |
ISBN | : 1317646703 |
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author | : J. N. Chaturvedi |
Publisher | : |
Total Pages | : 152 |
Release | : 1959 |
Genre | : Developing countries |
ISBN | : |
Author | : Sin-Jee Chong |
Publisher | : |
Total Pages | : 6 |
Release | : 1964 |
Genre | : Developing countries |
ISBN | : |
Author | : Stanley Charles Hollander |
Publisher | : |
Total Pages | : 290 |
Release | : 1968 |
Genre | : Developing countries |
ISBN | : |
Author | : John A. Quelch |
Publisher | : John Wiley & Sons |
Total Pages | : 434 |
Release | : 2004-05-18 |
Genre | : Business & Economics |
ISBN | : 0787974390 |
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Author | : Erdener Kaynak |
Publisher | : Greenwood |
Total Pages | : 232 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : |
The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.