Marketing History
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| Author | : Russell S Winer |
| Publisher | : World Scientific |
| Total Pages | : 529 |
| Release | : 2014-06-27 |
| Genre | : Business & Economics |
| ISBN | : 9814596493 |
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
| Author | : D.G. Brian Jones |
| Publisher | : Routledge |
| Total Pages | : 740 |
| Release | : 2016-01-29 |
| Genre | : Business & Economics |
| ISBN | : 113468875X |
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
| Author | : Robert Bartels |
| Publisher | : |
| Total Pages | : 352 |
| Release | : 1976 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : David Meerman Scott |
| Publisher | : John Wiley & Sons |
| Total Pages | : 197 |
| Release | : 2010-08-02 |
| Genre | : Business & Economics |
| ISBN | : 0470900520 |
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
| Author | : Robert Bartels |
| Publisher | : Publishing Horizons, Incorporated |
| Total Pages | : 406 |
| Release | : 1988 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Neil G. Kotler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 535 |
| Release | : 2016-08-25 |
| Genre | : Business & Economics |
| ISBN | : 1119363748 |
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
| Author | : Russell S Winer |
| Publisher | : World Scientific |
| Total Pages | : 848 |
| Release | : 2023-06-16 |
| Genre | : Business & Economics |
| ISBN | : 9811272247 |
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
| Author | : B. Mark Smith |
| Publisher | : University of Chicago Press |
| Total Pages | : 351 |
| Release | : 2004-10 |
| Genre | : Business & Economics |
| ISBN | : 0226764044 |
Resource added for the Financial Institutions Management program 101144.
| Author | : Thomas A. Mason |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 149 |
| Release | : 2013-10-11 |
| Genre | : Reference |
| ISBN | : 075911904X |
Writing Local History Today guides local historians through the process of researching, writing, and publishing their work. Mason & Calder present step-by-step advice to guide aspiring authors to a successful publication and focus not only on how to write well but also how to market and sell their work. Highlights include: Discussion of how to identify an audience for your writing project Tips for effective research and planning Sample documents, such as contracts and requests for proposals Discussion of how to use social media to leverage your publication Discussion of the benefits and drawbacks to self-publishing An essay by Gregory Britton, the editorial director of John Hopkins University Press, about financial pitfalls in publishing This guide is useful for first-time authors who need help with this sometimes daunting process, or for previously published historians who need a quick reference or timely tip.
| Author | : R.J. Van der Spek |
| Publisher | : Routledge |
| Total Pages | : 576 |
| Release | : 2014-09-04 |
| Genre | : Business & Economics |
| ISBN | : 1317918495 |
This exciting new volume examines the development of market performance from Antiquity until the dawn of the Industrial Revolution. Efficient market structures are agreed by most economists to serve as evidence of economic prosperity, and to be prerequisites for further economic growth. However, this is the first study to examine market performance as a whole, over such a large time period. Presenting a hitherto unknown and inaccessible corpus of data from ancient Babylonia, this international set of contributors are for the first time able to offer an in-depth study of market performance over a period of 2,500 years. The contributions focus on the market of staple crops, as they were crucial goods in these societies. Over this entire period, all papers provide a similar conceptual and methodological framework resting on a common definition of market performance combined with qualitative and quantitative analyses resting on new and improved price data. In this way, the book is able to combine analysis of the Babylonian period with similar work on the Roman, Early-and Late Medieval and Early Modern period. Bringing together input from assyriologists, ancient historians, economic historians and economists, this volume will be crucial reading for all those with an interest in ancient history, economic history and economics.
