Marketing Green Building Services
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| Author | : Jerry Yudelson |
| Publisher | : Routledge |
| Total Pages | : 313 |
| Release | : 2012-07-26 |
| Genre | : Architecture |
| ISBN | : 1136380027 |
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
| Author | : Jerry Yudelson |
| Publisher | : Routledge |
| Total Pages | : 284 |
| Release | : 2013 |
| Genre | : Architecture |
| ISBN | : 0415606292 |
Provides the first comparison of green building performance, using cost and energy use data that has been verified by independent third parties.
| Author | : Jerry Yudelson |
| Publisher | : Routledge |
| Total Pages | : 314 |
| Release | : 2012-07-26 |
| Genre | : Architecture |
| ISBN | : 1136380019 |
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
| Author | : Jeannie Leggett Sikora |
| Publisher | : Builderbooks |
| Total Pages | : 200 |
| Release | : 2012 |
| Genre | : Technology & Engineering |
| ISBN | : 9780867186796 |
A concise guide to current best practices for designing, constructing, testing, and ensuring longevity for new high-performance homes, Green Building Strategies explains in plain language what's happening in the rapidly evolving field of building science. Green Building Strategies has condensed current information about green building from credible sources in a format you can easily digest. With this book you'll learn how to - Comply with new energy code requirements - Understand green building standards - Sort out product manufacturers' claims - Answer buyers' questions about high performance homes - Build high-performance energy-efficient green homes to satisfy buyers and stay ahead of your competitors Green Building Strategies takes you step-by-step from design through site development and construction, quality assurance, marketing, and customer service. It provides the information you need to systematically create green projects with a price tag both you and your buyers can accept. This comprehensive resource includes URLs for essential online green building resources, illustrations, and a glossary. "This very readable and easy-to-use guide will help builders and other industry professionals understand and apply cutting-edge building science to construct high performance homes that meet consumer demand." Donald Ferrier, CGB Ferrier Companies NAHB Green Building Advocate of the Year Energy Value Housing Award Remodeler of the Year Fort Worth, Texas
| Author | : Matt Belcher |
| Publisher | : Builderbooks |
| Total Pages | : 0 |
| Release | : 2009 |
| Genre | : House & Home |
| ISBN | : 9780867186444 |
This insider's guide to residential green building leads builders through the actual residential construction process and details how green building techniques can be applied. Belcher makes a case for affordable green building based on personal experiences and details.
| Author | : Jerry Yudelson |
| Publisher | : Island Press |
| Total Pages | : 270 |
| Release | : 2010-04-16 |
| Genre | : Architecture |
| ISBN | : 1597267635 |
The “green building revolution’’ is happening right now. This book is its chronicle and its manifesto. Written by industry insider Jerry Yudelson, The Green Building Revolution introduces readers to the basics of green building and to the projects and people that are advancing this movement. With interviews and case studies, it does more than simply report on the revolution; it shows readers why and how to start thinking about designing, building, and operating high performance, environmentally aware (LEED-certified) buildings on conventional budgets. Evolving quietly for more than a decade, the green building movement has found its voice. Its principles of human-centered, environmentally sensitive development have reached a critical mass of architects, engineers, builders, developers, professionals in government, and consumers. Green buildings are showing us how we can have healthier indoor environments that use far less energy and water than conventional buildings do. The federal government, eighteen states, and nearly fifty U.S. cities already require new public buildings to meet “green” standards. According to Yudelson, this is just the beginning. The Green Building Revolution describes the many “revolutions” that are taking place today: in commercial buildings, schools, universities, public buildings, health care institutions, housing, property management, and neighborhood design. In a clear, highly readable style, Yudelson outlines the broader “journey to sustainability” influenced by the green building revolution and provides a solid business case for accelerating this trend. Illustrated with more than 50 photos, tables, and charts, and filled with timely information, The Green Building Revolution is the definitive description of a major movement that’s poised to transform our world.
| Author | : Jerry Yudelson |
| Publisher | : New Society Publishers |
| Total Pages | : 241 |
| Release | : 2007-10-01 |
| Genre | : House & Home |
| ISBN | : 155092351X |
Green building is the fastest-growing trend to hit since the Internet, bringing with it an enormous range of new products, systems and technologies. Green Building A to Z is an informative, technically accurate and highly visual guide to green building, for both decision-makers and interested citizens. It begins with an introduction to the importance of green buildings and a brief history of the green building movement, outlines the benefits and costs of green buildings, and shows how you can influence the spread of green buildings. The book touches on key issues, such as enhancing water conservation, reducing energy use and creating a conservation economy. Green Building A to Z examines all aspects of green buildings from: Architecture 2030 to Locally sourced materials to Natural ventilation to Solar energy to Zero-net energy buildings More than just a reference, this book emphasizes the importance of green buildings and green developments for a sustainable future. It will be an invaluable resource for businesspeople, homeowners, product manufacturers, developers, building industry professionals and government officials.
| Author | : Sam Kubba |
| Publisher | : Butterworth-Heinemann |
| Total Pages | : 1066 |
| Release | : 2016-10-15 |
| Genre | : Architecture |
| ISBN | : 0128104430 |
Handbook of Green Building Design and Construction: LEED, BREEAM, and Green Globes, Second Edition directly addresses the needs of building professionals interested in the evolving principles, strategies, and concepts of green/sustainable design. Written in an easy to understand style, the book is updated to reflect new standards to LEED. In addition, readers will find sections that cover the new standards to BREEAM that involve new construction Infrastructure, data centers, warehouses, and existing buildings. - Provides vital information and penetrating insights into three of the top Green Building Codes and Standards applied Internationally - Includes the latest updates for complying with LEED v4 Practices and BREEAM - Presents case studies that draws on over 35 years of personal experience from across the world
| Author | : Nahb |
| Publisher | : Builderbooks |
| Total Pages | : 228 |
| Release | : 2016 |
| Genre | : Sustainable architecture |
| ISBN | : 9780867187502 |
The ICC/ASHRAE 700-2015 National Green Building Standard(TM) (NGBS) has been approved by the American National Standards Institute for all types of sustainable residential construction. A collaborative effort of the International Code Council, ASHRAE and the National Association of Home Builders, NGBS outlines a variety of green practices that can be incorporated into new homes and multifamily buildings, as well as hotels, dormitories and land developments. The Standard also delivers stand-alone chapters for both home remodeling and additions and renovations of multifamily buildings. The green practices address site and lot design, preparation and development; resource, energy and water efficiency; indoor environmental quality; and operation, maintenance and building owner education. Four levels--Bronze, Silver, Gold and Emerald--enable residential professionals to integrate sustainability and high performance at a level most appropriate for their businesses and specific housing markets. Changes for the 2015 Edition The 2015 edition incorporates changes that better align the NGBS with the I-codes, expands the application of innovative practices and builds upon years of building and certifying to NGBS. Some of the more notable updates include: - Substantial revisions to the Energy Efficiency chapter, which now has more stringent rating levels based upon whole-house energy savings that are above the 2015 International Energy Conservation Code. - A comprehensive update of the exterior and interior lighting provisions including common areas in multifamily building. - Mandatory installation of carbon monoxide alarms for all buildings, regardless of level of certification or local code. - Revamped stormwater management options that encourage low-impact development practices. - Greater emphasis on and recognition of multi-modal transportation options including bicycle parking, pedestrian connectivity, proximity to transit and electric-vehicle charging. - New references in the Resource Efficiency chapter for Environmental Product Declarations for both specific and industry-wide products. This latest edition includes everything needed to design, construct or remodel any residential project to the most current sustainable and green building criteria available - all under one roof!
| Author | : Jerry Yudelson |
| Publisher | : The Fairmont Press, Inc. |
| Total Pages | : 262 |
| Release | : 2006 |
| Genre | : Architecture |
| ISBN | : 0881735299 |
Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED(R) in green building projects.
