Marketing For The Developing Company Rle Marketing
Download Marketing For The Developing Company Rle Marketing full books in PDF, epub, and Kindle. Read online free Marketing For The Developing Company Rle Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : John Winkler |
| Publisher | : Routledge |
| Total Pages | : 229 |
| Release | : 2014-10-17 |
| Genre | : Business & Economics |
| ISBN | : 1317646061 |
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
| Author | : John Winkler |
| Publisher | : Routledge |
| Total Pages | : 275 |
| Release | : 2014-10-17 |
| Genre | : Business & Economics |
| ISBN | : 131764607X |
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
| Author | : Colin Gilligan |
| Publisher | : Routledge |
| Total Pages | : 330 |
| Release | : 2013-01-04 |
| Genre | : Business & Economics |
| ISBN | : 1135133867 |
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
| Author | : G. S. Kindra |
| Publisher | : Routledge |
| Total Pages | : 245 |
| Release | : 2014-09-25 |
| Genre | : Business & Economics |
| ISBN | : 131764669X |
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
| Author | : Simon Majaro |
| Publisher | : Routledge |
| Total Pages | : 253 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317659864 |
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
| Author | : Nigel Piercy |
| Publisher | : Routledge |
| Total Pages | : 242 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317645359 |
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
| Author | : Gordon Foxall |
| Publisher | : Routledge |
| Total Pages | : 283 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317647246 |
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
| Author | : John O'Shaughnessy |
| Publisher | : Allen & Unwin Australia |
| Total Pages | : 372 |
| Release | : 1984-01-01 |
| Genre | : Marketing |
| ISBN | : 9780046582432 |
| Author | : Nicholas Stacey |
| Publisher | : Routledge |
| Total Pages | : 291 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317649036 |
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
| Author | : John A. Dawson |
| Publisher | : Routledge |
| Total Pages | : 380 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317647300 |
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
