Marketing for the Bank Executive
Author | : Leonard L. Berry |
Publisher | : |
Total Pages | : 410 |
Release | : 1974 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Leonard L. Berry |
Publisher | : |
Total Pages | : 410 |
Release | : 1974 |
Genre | : Business & Economics |
ISBN | : |
Author | : Leonard L. Berry |
Publisher | : |
Total Pages | : 281 |
Release | : 1974 |
Genre | : Bank marketing |
ISBN | : 9780900537288 |
Author | : Derek F. Channon |
Publisher | : |
Total Pages | : 264 |
Release | : 1986-02-28 |
Genre | : Business & Economics |
ISBN | : |
Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...
Author | : Leonard L. Berry |
Publisher | : |
Total Pages | : 382 |
Release | : 1974 |
Genre | : Bank marketing |
ISBN | : |
Author | : Arthur Meidan |
Publisher | : |
Total Pages | : 244 |
Release | : 1984 |
Genre | : Bank management |
ISBN | : 9780333365847 |
Author | : American Bankers Association. Marketing/Savings Division |
Publisher | : |
Total Pages | : 136 |
Release | : 1970 |
Genre | : Bank marketing |
ISBN | : |
Author | : W. Ogden Ross |
Publisher | : |
Total Pages | : 176 |
Release | : 1968 |
Genre | : Bank marketing |
ISBN | : |
Author | : Don Wright |
Publisher | : John Wiley & Sons |
Total Pages | : 250 |
Release | : 1991-09-03 |
Genre | : Business & Economics |
ISBN | : 9780471522645 |
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Author | : Bank Marketing Association (U.S.) |
Publisher | : |
Total Pages | : 164 |
Release | : 1973 |
Genre | : Bank holding companies |
ISBN | : |