Bank Strategic Management and Marketing

Bank Strategic Management and Marketing
Author: Derek F. Channon
Publisher:
Total Pages: 264
Release: 1986-02-28
Genre: Business & Economics
ISBN:

Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...

Status of Bank Marketing

Status of Bank Marketing
Author: American Bankers Association. Marketing/Savings Division
Publisher:
Total Pages: 136
Release: 1970
Genre: Bank marketing
ISBN:

Bank Marketing for the 90's

Bank Marketing for the 90's
Author: Don Wright
Publisher: John Wiley & Sons
Total Pages: 250
Release: 1991-09-03
Genre: Business & Economics
ISBN: 9780471522645

Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.