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| Author | : David A. Holdford |
| Publisher | : American Pharmacists Association (APhA) |
| Total Pages | : 0 |
| Release | : 2007 |
| Genre | : Community Pharmacy Services |
| ISBN | : 9781582121062 |
Marketing for Pharmacists presents new marketing techniques and ideas that will make pharmacists, student pharmacists, and pharmacy managers more effective in meeting their patients needs and wants.
| Author | : Brent L. Rollins |
| Publisher | : Jones & Bartlett Publishers |
| Total Pages | : 302 |
| Release | : 2014 |
| Genre | : Drugs |
| ISBN | : 1449626599 |
| Author | : Mickey Smith |
| Publisher | : CRC Press |
| Total Pages | : 296 |
| Release | : 2014-07-30 |
| Genre | : Medical |
| ISBN | : 1482203987 |
A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!
| Author | : Colin Gilligan |
| Publisher | : Routledge |
| Total Pages | : 0 |
| Release | : 1997 |
| Genre | : Drugs |
| ISBN | : 9781857752021 |
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
| Author | : Marie A. Chisholm-Burns |
| Publisher | : Jones & Bartlett Publishers |
| Total Pages | : 617 |
| Release | : 2014 |
| Genre | : Drugstores |
| ISBN | : 1449657257 |
| Author | : David A. Holdford |
| Publisher | : |
| Total Pages | : 332 |
| Release | : 2015-07-24 |
| Genre | : |
| ISBN | : 9780996644914 |
Marketing for Pharmacists, Third Edition, presents new marketing tips and techniques to help pharmacists more effectively serve their patients and customers. Highlights Gain appreciation of the need to market pharmacist services Learn methods for designing and managing pharmacy services Understand advantages and disadvantages of different marketing, segmentation, and promotional strategies Plan innovative business models for pharmacist services and design profitable business plans to succeed in a competitive health care marketplace This third edition includes extensive updates and new chapters on pricing, marketing channels, marketing communications, and innovation strategies. New topics include discussions of shopper marketing, new pharmacy business models, social media marketing, and service design.
| Author | : Steven B. Kayne |
| Publisher | : Pharmaceutical Press |
| Total Pages | : 410 |
| Release | : 2005 |
| Genre | : Business |
| ISBN | : 9780853695639 |
Although pharmacy students and pharmacists receive considerable training and guidance on pharmacy practice, relatively little published information is available on business management specifically relevant to pharmacy. This new text provides a comprehensive introduction to the fundamentals of business management, and will help guide both potential and practising pharmacists, pharmacy owners, branch managers and students through the many pitfalls of running a successful pharmacy. A series of case studies serves to illustrate how material may be applied in practice.
| Author | : Mickey C. Smith |
| Publisher | : Routledge |
| Total Pages | : 544 |
| Release | : 2014-07-10 |
| Genre | : Business & Economics |
| ISBN | : 1317940717 |
Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
| Author | : Mickey C. Smith |
| Publisher | : CRC Press |
| Total Pages | : 444 |
| Release | : 1991-10-24 |
| Genre | : Medical |
| ISBN | : 9781439810910 |
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
| Author | : Judith Grice |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2008 |
| Genre | : Drugs |
| ISBN | : 9780853697176 |
Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards. The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas. Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries
