"We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein There's a problem in the insurance industry today. Insurance agents and financial advisors are being taught outdated marketing and sales strategies to grow their businesses. Cold calling, referral begging, networking groups and ads are used to grow the business with little success. At the same time, every 5 seconds someone is Googling a financial or insurance product to meet their needs, yet most agents are unaware of how to reach this growing market. Shift is a compilation of exclusive, rarely-before-seen techniques, strategies and best practices developed in the front lines by the author's track record in generating over two million leads, and insights from top producers in the trenches. These are not taught in magazines, books or courses today simply because most people won't share them. Using his years of success stories and behind-the-scenes access to the front lines of what's working now, the author has documented the most inspiring, entertaining and duplicatable techniques agents are using TODAY to SHIFT industry thinking to solve these problems.. Description: Jeremiah D. Desmarais (pronounced De-ma-ray) has coached more than 100,000 insurance and financial advisors in 51 countries in marketing, sales and performance, winning 23 awards and giving a TEDx talk in the process. Now, for the first time ever - he's turned his most impactful ideas and techniques into a book to that reveals his secrets to creating simple marketing programs that generate insurance leads and sales from the most elusive area of all - the internet. Based on 15 years of research and testing and one-on-one interviews with some of the most successful producers of our day - Jeremiah Desmarais has created a collection of concepts that any insurance agent or financial advisor can use to create a simple marketing funnel that works in less than 30 days. With clear language and inspiring stories, Jeremiah Desmarais has used this book to lift the entire insurance and financial industry to a new level. No matter whether you're a 'non-techie' or self proclaimed 'digital jockey', you'll find techniques worth implementing and sharing with others - for immediate profit. This book will show you how: An insurance agent generated 324 leads in 10 days with $10,000 commissions in 24hrs using a simple one line email (chapter 2) A group benefits advisor used a simple cold email template to generate over $350,000 in commissions in 90 days (chapter 6) A financial advisor pre-converts people before they even meet with him after adding these two simple things to his website (chapter 4) One advisor gets life insurance leads using a simple $2 water bottle concept he learned from community recruitment efforts (chapter 10) A commercial and personal lines agent wrote $1,500,000 in premium teaching what he learned about social media (chapter 26) A health insurance agent generated $37,391 in free traffic using a simple 3-step youtube marketing strategy (chapter 27) The CEO of an FMO grew by 611% in 90 days using an automated webinar strategy (chapter 28) A financial advisor gets divorced women to meet with him every week to review their financial plans with a weird 'lumpy mail' technique (chapter 31) A retirement planner reduced his cost per seminar attendee down to just $20.19 using a facebook targeting technique, which is a mind blowing 958% lower than traditional direct mail! (chapter 34) Praise for SHIFT... "Every professional who sells insurance NEEDS to read this book. It is full of some of the best marketing techniques I've ever seen. The status quo doesn't work any more. Shift your way of thinking. Read this book, adopt its ideas and see your clients and income increase exponentially." Martin Caar, Editor, Health Insurance Underwriter Magazine, Vice President of Communications, National Association of Health Underwriters