Marketing for Bankers
Author | : Mary Ann Pezzullo |
Publisher | : |
Total Pages | : 440 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 9780899823171 |
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Author | : Mary Ann Pezzullo |
Publisher | : |
Total Pages | : 440 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 9780899823171 |
Author | : Don Wright |
Publisher | : John Wiley & Sons |
Total Pages | : 250 |
Release | : 1991-09-03 |
Genre | : Business & Economics |
ISBN | : 9780471522645 |
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Author | : Leonard L. Berry |
Publisher | : |
Total Pages | : 410 |
Release | : 1974 |
Genre | : Business & Economics |
ISBN | : |
Author | : American Bankers Association. Marketing/Savings Division |
Publisher | : |
Total Pages | : 136 |
Release | : 1970 |
Genre | : Bank marketing |
ISBN | : |
Author | : Derek F. Channon |
Publisher | : |
Total Pages | : 264 |
Release | : 1986-02-28 |
Genre | : Business & Economics |
ISBN | : |
Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...
Author | : Mary A. Pezzullo |
Publisher | : |
Total Pages | : 564 |
Release | : 1988 |
Genre | : Bank marketing |
ISBN | : 9780899823546 |
This third edition offers you an opportunity to master the details of the marketing process. MARKETING FOR BANKERS defines what marketing is & why your understanding of this concept is essential in today's competitive economic environment. Chapters are devoted to "The Development of a Situation Analysis," "Objective Setting & Strategy Formulation," "Consumer & Organizational Buying Behavior," "Target Market Selection & Position Strategies," & "Promotion Strategy: Advertising & Sales Promotion," among many other topics.
Author | : Mike Wright |
Publisher | : Routledge |
Total Pages | : 419 |
Release | : 2010-02-17 |
Genre | : Business & Economics |
ISBN | : 113638023X |
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Author | : W. Ogden Ross |
Publisher | : |
Total Pages | : 176 |
Release | : 1968 |
Genre | : Bank marketing |
ISBN | : |
Author | : R. Eric Reidenbach |
Publisher | : |
Total Pages | : 264 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : |