Marketing Essentials

Marketing Essentials
Author: Lois Farese
Publisher: Simon & Schuster Books For Young Readers
Total Pages: 0
Release: 1990-04
Genre: Business & Economics
ISBN: 9780028200002

Considered the nation number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.

Essentials of Marketing

Essentials of Marketing
Author: Edmund Jerome McCarthy
Publisher: Irwin Professional Publishing
Total Pages: 524
Release: 1988
Genre: Business & Economics
ISBN:

Essentials of Digital Marketing

Essentials of Digital Marketing
Author: Kathryn Waite
Publisher: Goodfellow Publishers Ltd
Total Pages: 245
Release: 2018-02-26
Genre: Business & Economics
ISBN: 1911396021

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

Essentials of Marketing Communications

Essentials of Marketing Communications
Author: Jim Blythe
Publisher: Pearson Education
Total Pages: 354
Release: 2006
Genre: Business & Economics
ISBN: 9780273702054

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Digital Marketing Essentials

Digital Marketing Essentials
Author: Dr. Shenki Tyagi
Publisher: Beyond Leer Publishing, an Imprint of Kohli Media LLP
Total Pages: 387
Release: 2024-07-08
Genre: Reference
ISBN: 8197612145