Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics
Author: Saiz-Alvarez, Jose Manuel
Publisher: IGI Global
Total Pages: 465
Release: 2019-04-26
Genre: Business & Economics
ISBN: 1522589406

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

What Is Digital Marketing ?

What Is Digital Marketing ?
Author: Prabir Rai Chaudhuri
Publisher: PRABIR RAI CHAUDHURI
Total Pages: 110
Release: 2022-12-17
Genre: Business & Economics
ISBN:

It is difficult to clearly discern the specific origin of marketing, since it stems from the innate need of human beings for survival through the exchange of goods and/or services. However, it is clear that from its emergence to date, this profession has adequately adapted to the times. A clear example of this approach is the way in which marketing has become involved with digital media, with no intention of stopping its evolution. The technological age and the need for people to stay in continuous contact, they have caused a significant revolution in business processes these days. That is why Digital Marketing arises , an aspect of marketing aimed at reaching current or potential customers of a brand through the Internet. The general objective of this Book is to analyze the main elements that make up Digital Marketing and how they can help you boost your business.

Author:
Publisher: Religacion Press
Total Pages: 109
Release:
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ISBN:

Author:
Publisher: Centro de Innovación BBVA
Total Pages: 62
Release:
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ISBN:

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Author: Carvalho, Luísa Cagica
Publisher: IGI Global
Total Pages: 635
Release: 2018-10-26
Genre: Business & Economics
ISBN: 1522563083

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Philosophy of Artificial Intelligence and Its Place in Society

Philosophy of Artificial Intelligence and Its Place in Society
Author: Moutinho, Luiz
Publisher: IGI Global
Total Pages: 461
Release: 2023-10-16
Genre: Computers
ISBN: 1668495937

The early 2020s have been marked by a surge of interest in artificial intelligence (AI), and it has grown to be one of the hottest topics in computer science, business technology research, and educational technologies. Despite AI winters in the 1970s and 1990s, where interest and subsequently adequate funding for AI research ceased, and as the technology and its usefulness become more perceptible, often with brilliant results, society is once again ready to investigate this powerful technology and its potential. However, a challenge arises when AI is called into question in an ethical context. It is important that we explore how it can contribute to the resolution of ethical, social, and environmental issues and also to address growing concerns around AI developing emergent bias as well as the human application of AI for malicious purposes. With recent AI-based writing technologies, concerns around academic integrity abound and challenge our perceptions of authenticity in writing. A careful assessment of these technologies, their usefulness and potential harm, and strategic solutions to maintaining ethical standards and regulation of the technology is a necessity for the maintenance of civilized life amidst these tools. Philosophy of Artificial Intelligence and Its Place in Society evaluates various aspects of artificial intelligence including the range of technologies, their advantages and disadvantages, and how AI systems operate. Spanning from machine learning to deep learning, philosophical insights, societal concerns, and the newest approaches to AI, it helps to develop an appreciation for and breadth of knowledge across the full range of AI sub-disciplines including neural networks, evolutionary computation, computer vision, robotics, expert systems, speech processing, and natural language processing. Led Dr. Luiz Moutinho of the University of Suffolk in the United Kingdom, who has won several awards for his academic literature, this book provides academic market-scholars; researchers and students of philosophy, sociology, economics, and education; as well as corporate scientists with a comprehensive collection of core research elements, concepts, advances, applications, evidence, and outcomes related to artificial intelligence.

En clave de marcas

En clave de marcas
Author: Gonzalo Brujó
Publisher: Editorial Almuzara
Total Pages: 495
Release: 2010
Genre: Business & Economics
ISBN: 8483563800

Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.

Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution

Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution
Author: Guerra Guerra, Alicia
Publisher: IGI Global
Total Pages: 396
Release: 2018-11-16
Genre: Business & Economics
ISBN: 1522570756

With the growth and advancement of business and industry, there is a growing need for the advancement of the strategies that manage these modernizations. Adaptation to advancement is essential for the success of these organizations and using the proper methods to accomplish this essential adaptation is paramount. Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution provides innovative insights into the management of advancements and the implementation of strategies to accommodate these changes. The content within this publication examines social engagement, cyber-journalism, and educational innovation. It is designed for managers, consultants, academicians, researchers, and professionals, and covers topics centered on the growth of businesses and how they change alongside the economy and infrastructure.

New Knowledge in Information Systems and Technologies

New Knowledge in Information Systems and Technologies
Author: Álvaro Rocha
Publisher: Springer
Total Pages: 997
Release: 2019-03-26
Genre: Technology & Engineering
ISBN: 3030161811

This book includes a selection of articles from The 2019 World Conference on Information Systems and Technologies (WorldCIST’19), held from April 16 to 19, at La Toja, Spain. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges in modern information systems and technologies research, together with their technological development and applications. The book covers a number of topics, including A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.